Director of Institutional Relations
Higher Education UAE
Total years of experience :16 years, 0 Months
Education, Training, and Library
Job Role: Management
• Account-manage the relationship with the partners with regards to marketing and recruitment which includes & Initiation of
potential business alliances by exploring mutual beneficial opportunities in Education and SME sector
• Heading the CL Educate India project to promote their Research & Innovation products in the region and work closely with their
businesses and teams in India
• Developing strong relationships with the universities leading to deep understanding of their products and long-term business
strategies and innovative collaboration to enhance student admissions from outside UAE
• Scrutinizing applications from Local and International market and with a team of counsellors advise students for various
programs offered by UAE partner universities along with guidelines on intakes, fee structures and visa rules
• Organizing primary research & feasibility study activities to analyzing market intelligence to produce regular reports on the UK
and international markets
• Plan and manage the events calendar of recruitment events; information sessions, seminars, exhibitions, webinars etc. to
successfully communicate with diverse target audiences and travel within the Middle East region
• With a strong network of 13, 000 education agents around the world and in 150+ UAE schools, helping universities to promote
their programs and support student recruitment
• Spearhead & organize international student exchange programs for UAE universities
Education, Training, and Library
Job Role: Management
• Reporting to the India Country Head, responsible for Development and execution of ACCA India education providers engagement
strategy and business plan with a specific focus on student and member growth and building awareness of the ACCA brand and
value proposition with quality universities, colleges’, schools and other learning providers
• Ownership of university and learning centres in India, developing multi-level relationships, including top to top engagement
ensuring that outstanding service and support is given and engage CHQ and other markets to the relationship where appropriate
• Improved conversion performance in India, specifically exam pass rates across the universities & learning partners through
engaging and counselling in a broad range of education matters including examinations, exam technique, study skills, course
design & teaching support
• Plan and execute the yearly Marketing and Advertising plan including digital media, print, ATL, BTL and social media
management.
• Working with top media agencies like MAGNA, NEXA, Watermelon, Gozoop, ITP, publishing houses like Bloomberg Business
Week, Forbes ME, Gulf News and Database Management Firms like Dun & Bradstreet, Reach People Direct etc. in the region to
3/5
optimize the marketing results
• Reason to Leave: The role/operations was relocated to India
Education, Training, and Library
Job Role: Management
• Managed & led all business operations and marketing activities with a team of faculty, recruiters, sales & marketing managers,
counsellors and vendors
• Curriculum & content development for Graduate Entrance Training and English Language Training programs
• Guided, trained and steered students to successfully apply in Ivy League universities such as INSEAD, ESADE, London
Business School and HEC Paris.
• Ensuring exceptional delivery of training and consultation, identifying trainer and efficient utilization of all training resources
• Spearheaded B2B tie-ups and strategic relationship with education organizations such as British Council, French Embassy, IDP,
International expat communities and universities and colleges locally and internationally for mutual benefiting associations.
• Conceptualized and Introduced phenomenally successful new product “Hindi for Expats” training program which was offered
through organizations as well as individuals
• Managing the media schedule and media related activities such as interviews, pitching, retainers, artwork, write-ups and
translations. Expertise on News weaver and Constant Contact on creating HTML emails and newsletters
• Reason to Leave: Company was acquired
• Led recruitment of students for MBA & EMBA programs for all HULT campuses - London, Boston, Shanghai, Dubai primarily from UK & Europe market.
• Managing the team budget and scholarship budgets for the team. Reduced scholarship / financial aid budget by net 4% in 2 years
• Analyze regular statistics and forecasts regarding admissions trends for the team.
• Meet and counsel prospective students for career advancement and enroll them for GMAT & GRE classroom courses or private lessons for MBA Center London.
• Liaise and make strategic business alliances with universities to generate leads and maintain a long term mutual value relationship.
• Reason to leave: End of Post study visa in UK.
• Joined in 2005 as team leader operations and was promoted to Manager in August 2007 after successfully migrating and managing a new process from USA.
• Reason to leave: Further Studies
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