Mohamed Mejri

Manage CVM strategy definition and execution for the prepaid subscriber base in a highly competitive, multi-SIM market. Oversee the end-to-end BTL campaign engine and lifecycle frameworks to optimize customer retention, value migration, and commercial revenue.
 Campaign & Strategy Scale: Lead the end-to-end design and delivery of 100+ targeted BTL campaigns weekly, optimizing lifecycle stages across onboarding, cross-sell, upsell, and dormancy reactivation.
 Segmentation & Frameworks: Designed and implemented advanced behavioral segmentation frameworks using usage and recharge data to improve campaign precision and maximize customer lifecycle value.
 Retention & Churn Governance: Develop proactive data-driven retention models and early-warning behavioral indicators to significantly mitigate customer attrition and protect high-value segments.
 Ecosystem & Platform Automation: Collaborate closely with IT, Big Data, Product, and Commercial teams to enhance campaign automation platforms, integrate data workflows, and refine real-time decisioning rules.
 Enterprise Value & Insights: Generate strategic performance analyses, lifecycle reporting, and ROI metrics for senior leadership to support executive decision-making, budgeting, and value governance.

Managed corporate client relations and account portfolios, focusing on retention and value creation.
 Account Management: Handled commercial interactions and daily relationship management with enterprise B2B clients.
 Commercial Negotiation: Supported contract discussions and value-based renewals with corporate business and technical decision-makers.

Provided frontline customer service, sales support, and account management.
 Frontline Management: Advised customers on mobile, fixed-line, and data packages, aligning product offerings with customer needs.
 Revenue Generation: Utilized structured telecom sales processes to drive cross-selling, upgrades, and contract renewals.