Crossborders Commercial Executive
Jumia Group
Total years of experience :12 years, 1 Months
Commercial & operations project management
Building & setting business yearly commercial, logistical & financial budget, including top-down & bottom-
up budgets
Business development, implementing business growth & steering strategy
Responsible of business P&L
Responsible of business KPIs: Revenue, Items sold, Gross Margin & Assortment
Responsible of cross-borders commercial teams on-ground execution in other countries & KPIs
achievement
Building & setting business commercial calendar & plan and follow up on execution across all teams &
marketing online & offline channels
Plan the yearly marketing campaigns calendar & animation planning according to commercial plan
Setting business vision, mission, value proposition & brand image in operating countries
Identifying business opportunity cost & setting action plans
Identifying local business weakness & building compensation plans for gap fulfillment
Drive the top and bottom line, optimizing all aspects of the business P&L by delivering the right mix of
assortment selection expansion, smart pricing, efficient inventory management, margin improvements, topnotch customer experience, merchandising, traffic generation, and new product development to help boosting conversion rate
Building joint business plans with key business partners & brands cross countries
Clarify or define the best reverse solution to be implemented and set up regular and clear communications
to commercial team at cross-borders countries
Drive new product innovation, including site features development and improvements as well as new sourcing solutions
Cross-border logistics (First-Mile Operations + Freight + Customs Clearance + Last-Mile Delivery)
Design and improvement of Standard Operating Procedures (SOPs), reporting and systems to adapt to the
cross-border activity
Managing & developing cross-border retail & B2B solutions
FBJ (International Consignment) inventory management
Managing business commercial operations processes
Cross-borders markets study & identifying growth opportunities
Analyze data or insights to determine industry and consumer trends
Devise long-term development strategies for product categories
Develop exit strategies for unsuccessful products
Foster trust relationships with vendors to achieve better pricing and quality of services
Place appropriate orders to ensure product availability that meets consumer demands
Determine the positioning of a product category to maximize visibility
Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
Make forecasts for product demand to ensure the sustainability of inventory
Assume responsibility of budget development and revenue for category
Implement a Pricing strategy on all Products & Creating positioning
strategy for category based on competitive and market-place strategic
assessment.
Analyzing the best performing sub-categories and have a plan to maintain the good performance by always increasing the assortment of the category
with the cash cows & rising stars.
Planning of filling the gaps of the categories, by sorting out the shortage of
certain type of assortment that I have in every sub-category and start
having a plan for sourcing it.
• Plan buying strategy to include sales forecast by category, class, sub-class and brand.
• Produce sell through reports to assess merchandise performance and take the appropriate action to maximize sales and profit
Selecting and Ensuring all promotions are planned and launched in a consistent coherent and timely manner.
• Maximize the efficiency of any mark-down activity to minimize impact on profit.
• Implement a Pricing strategy on all Products & Creating positioning strategy for category based on competitive and market-place strategic assessment.
• Responsible for planning and selecting a range of products to sell; considering: Customer demand, including price, quality, availability, Market trends and Financial budgets.
• Source & selecting new merchandise and review existing items to ensure products remain competitive, by fully understanding customer needs to be able to maximise profits and provide a commercially viable range of merchandise at competitive prices.
• Analyzing consumer buying patterns and predicting future trends.
• Regularly reviewing performance indicators, such as sales and discount levels by minimizing the factors that may impact the profit margin.
• Managing plans for stock levels
• Reacting to changes in demand and logistics
• Meeting suppliers and negotiating terms of contract & margins.
• Maintaining relationships with existing suppliers and sourcing new suppliers for future products
• Work closely with Online Marketing team for participation in promotional activities and brands or categories push campaigns.
• Working on reports to know the revenues run rates through the month
• Gathering customers’ feedback from Customer Service team and After Sales team about my brands.
• Analyzing the best performing categories and have a plan to maintain the good performance by always increasing the assortment of the category with the cash cows.
• Planning of filling the gaps of the categories, by sorting out the shortage of certain type of assortment that I have in every sub-category and start having a plan for sourcing it.
• Planning product ranges and preparing sales and stock plans in conjunction with buyers;
• Working closely with visual-display staff and department heads to decide how goods should be displayed to maximise sales.
• Controlling stock levels based on forecasts for the season
• Using specialist computer software, for example to handle sales statistics, produce sales projections and present spreadsheets and graphs.
• Analysing every aspect of bestsellers (for example, the bestselling price points, colours or styles) and ensuring that they reach their full potential.
• Maintaining awareness of competitors' performance.
• Monitoring slow sellers and taking action to reduce prices or set promotions as necessary.
• Analysing the previous season's sales and reporting on the current season's lines.
• Meeting with suppliers and managing the distribution of stock, by negotiating cost prices, ordering stock, agreeing timescales and delivery dates and completing the necessary paperwork.
• Set cut off dates and processes for product introduction, promotions, seasonal buys, with range reviews and briefs issued on a regular basis.
Writing blogs about fashion trends and creating visuals.
https://www.jumia.com.eg/jumiachic/author/menna-hany/
Coordinating with commercial planners for each category for setting guidelines to internal content writers and suppliers to follow.
Coordinating with commercial planners and online marketing team for priorities of products for the pushing campaigns.
Following up with customer service agents for any complaints related to products content.
Ensuring that content writers and suppliers are following the guidelines accurately.
Enhance and revising on accuracy of products content (images, model numbers, prices, specifications & features).
Ensure consistent style and tone throughout all product descriptions and online display.
Monitoring the customers’ reviews on products.
Ensuring the display of all products correctly under their categories.
Ensure the youthful and fresh voice of Jumia is carried throughout the website.
Reviewing other requirements if needed by marketing i.e. PR writing, blog writing & etc.. Those are met by delivering customer satisfaction.
Give training sessions to sellers (Suppliers) to be able to use the system and upload their products. Then review their content before going online to ensure quality control of guidelines.
Managed national customer marketing, advertising campaigns and customer experience management.
Managed the launching of the newly developed interface of website in Egypt.
Creating and enhancing content throughout the website.
Coordinated in updates of the company’s packages and offers on website.
Following up on the reports of SEO.
Coordinated in creating website images and banners.
Setting a weekly plan for the company’s Facebook page & following up on the SMO reports in Egypt.
Managing and following up on the Facebook page daily posts, replying to customers & promoted posts.
Conducted in-depth analysis of competitors’ activities and provided detailed recommendations.
Communicated with target audiences and managed customers’ relationships.
Following up with the company’s stations for being presentable & availability of all types materials needed.
Managed the production of uniforms of the agents and drivers.
Sourced advertising opportunities and placed adverts in the press.
Managed the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters.
Managed the production of materials needed for stations, including contract forms, folders, invoices, envelopes & customers’ info cards.
Led the effectiveness of marketing materials distribution.
Maintained and updated customers databases to improve communication and service levels.
Sourced and secured corporate sponsorship.
Conducted a variety market research such as customer questionnaires.
Piloted pre and post marketing campaigns comprehensive evaluations.
Handled customer queries, complaints and discrepancy investigation.
- Reporting directly to the Sales & Marketing VP.
- Responsible for the company website & logo design, creation and updates.
- Company branding.
- Preparing the website content.
- Following up for all website content updates, SEO & SMO.
- Preparing the company’s newsletters & E-newsletters.
- Preparing company annual marketing plan for Middle East & Africa.
- Preparing all the marketing materials & content.
- Conducting research on market share and market competition.
- Responsible for updating the sales management system of the client’s database, the selling process stages and functionality.
- Coordinating with sales coordinator and sales representatives for preparing the sales kits.
- Coordinating with customer service coordinator to fulfill client’s needs and follow up on customers complaints.
- Coordinating with the Factory’s Chief Operating Officer for production complaints.
- Coordinating with the Chief Financial Officer for foreign suppliers complaints of pending payments.
- Preparing customer satisfaction surveys and conducting feedback reports.
- Prepare Customer complaint forum.
- Preparing sales volume reports.
- Preparing and coordinating for public relations program and related events.
- General assistance for HR manager.
- Handling problems between suppliers and employees.
- Responsible for the foreign employer’s medical insurance.
- Purchasing office supplies.