Robin G Francis

Developing and implementing a comprehensive e-commerce strategy that aligns with the overall business objectives.

Executed e-commerce platform development and integration of innovative mobile app, and website solutions from scratch with limited tech developers and amplified the website & app performance by 80%.

Increased market share by 20% and revenue by 15% through effective strategic planning and identifying market opportunities.

Streamlined operations, cutting processing time by 25% and boosting productivity by 30%, with 10% cost savings

Partnership with 1000+ brands, enhancing user experience and developing strategies for acquisition and retention.

Driving brand awareness and growth through effective marketing and partnerships for B2B corporate sales

Maintained the relationships with investors, and stakeholders while securing 5Million in funding and increasing stakeholder engagement.

Skills -

E-Commerce Business Setup, Website Project Management, Business & Pricing Strategy, Growth Management, UI/UX Design &Customer Acquisition, P&L Management, Digital Marketing (SMM, PPC, SEO), Google Analytics, Operations Management, Inventory Management, Strategic Thinking & Budgeting, Supply Chain Management, Sales & Business Development, Site Merchandising,
Team Management, Business Expansion & Brand Management, Automation & Implementation, Experience with Platforms (Magento, Shopify, BigCommerce, Custom), Customer Experience Optimization, Compliance & Risk Management

• I have directed and executed a strategic e-commerce plan to drive business growth and achieve key performance indicators.
• Established a comprehensive 5-year e-commerce business plan, including detailed profit and loss statements, and successfully achieved the
projected financial milestones.
• Operationalized website and mobile application development projects that resulted in a 40% increase in user engagement and a 30%
improvement in overall functionality.
• Administered a marketing budget of 1 million, and aggressively increased the ROI by 35% with innovative strategies.

Achievements -
1. Performed the development of B2B and B2C e-commerce websites and mobile apps,
2. Built and established a loyalty program and associated services,
3. Listed 25, 000 products from over 500 top brands,
4. Scaled sales from zero to 20 million in transactions, achieving a cancellation rate of just 2%.

Skills -
E-Commerce Business Setup, Website Project Management, Business & Pricing Strategy, Growth Management, UI/UX Design &Customer Acquisition, P&L Management, Digital Marketing (SMM, PPC, SEO), Google Analytics, Operations Management, Inventory Management, Strategic Thinking & Budgeting, Supply Chain Management, Sales & Business Development, Site Merchandising,
Team Management, Business Expansion & Brand Management, Automation & Implementation, Experience with Platforms (Magento, Shopify, BigCommerce, Custom), Customer Experience Optimization, Compliance & Risk Management

E-Commerce Management

Building and Managing e-commerce websites from scratch to enhance sales and customer experience.
Developed digital strategies for website growth, including platform selection, user & order management, admin/vendor dashboards, campaign software, payment gateways, multi-currency/language support, and various functional modules (UI/UX, CRM, SEO, analytics, etc.).
Utilized platforms like Magento, BigCommerce, OrderHive, Shopify for website development and management.

Responsibilities

Oversaw project management, operations, P&L, business planning, vendor management, digital marketing, cataloging, sales, finance, procurement, and stock management for 5-10 million USD.
Managed competitive analysis, order processing, customer support, geographic expansion, product launches, and coordination with 550 vendors, 100K SKUs, and 1, 500 international brands.

Marketing-----
Directed all marketing activities and strategies, including PPC, SEO, shopping ads, A/B testing, and Google Analytics.
Focused on understanding online customer behavior, driving sales, improving conversions, and reporting on KPIs and KRAs.

Market Understanding-----
Monitored industry trends and competitive movements to identify opportunities and prioritize based on internal capabilities and market analysis.

Vendor Management-----
Ensured effective vendor communication for product stocking, pricing, availability, payment terms, and category commissions.
Analyzed SKU movement, market share, and pricing strategies.

Catalog Management-------
Managed product catalog acquisition from suppliers and brand owners, ensuring alignment with global website standards (titles, images, prices, attributes, etc.).

Sourcing and Procurement ------
Oversaw procurement processes, including vendor selection, relationship building, product quality, competitive pricing, credit terms, and return/refund policies.

Order Processing ------
Managed all stages of order processing (receiving, holding, pending, shipping, delivery, cancellation, returns) with robust analysis and reporting systems.

Customer Support -------
Led a team of customer service managers and executives to address customer/vendor issues promptly.

Inventory Management ---------
Managed inventory worth 5-10 million USD, including QC, barcoding, and tracking systems.
Achievements:

Increased sales by 22% to 150% with a 300% improvement in orders.
Implemented SOPs, SLAs, and various operational improvements including vendor management, CRM, sourcing software, shipping apps, and automation systems.

Direct Reporting -

Reported to the CEO on new improvement areas, market trends, competitive analysis, ROI, and departmental performance.

Overall Responsible for e-commerce website activity of project management, Operation, P&L, business plan, Website & Vendor management, Digital marketing strategies, Cataloging, sales, finance, procurement, inventory, Competitive analysis, order processing, customer support, geographical expansion management & product launch. to maximize sales.

Developed and implemented e-commerce strategies with business goals, leading to a 150% increase in sales and a 300% rise in orders.

Directed developers to ensure optimal functionality, streamlining order processing, vendor management, and CRM systems.

Led a team of 30 people to execute business planning, budgeting, and revenue growth, KPIs to enhance operational efficiency.

Utilized data analysis to monitor performance and drive improvements in the app and website, introduced the chatbot commerce to acquire 20% of the additional customer base,

Crafted digital marketing plans and Monitored vendor relationships to enhance product offerings and competitiveness.

Onboarded 1, 500 brands and 100, 000 products, significantly expanding market reach to Africa, Europe, and India.

ACHIEVEMENTS
BuyKart.com- Increase the sales from 40% to 92% growth, Streamline the checkout process, prioritised the vendors, white label products launch, Onboarded 120 best wholesalers from 6 major categories

Skills:
E-Commerce Business Setup, Website Project Management, Business & Pricing Strategy, Growth Management, UI/UX Design &Customer Acquisition, P&L Management, Digital Marketing (SMM, PPC, SEO), Google Analytics, Operations Management, Inventory Management, Strategic Thinking & Budgeting, Supply Chain Management, Sales & Business Development, Site Merchandising,
Team Management, Business Expansion & Brand Management, Automation & Implementation, Experience with Platforms (Magento, Shopify, BigCommerce, Custom), Customer Experience Optimization, Compliance & Risk Management

Led e-commerce operations in over 15 regions, building a brand, driving sales, & crafting effective operational and business plans.

Strategically designed and implemented roadmaps to drive e-commerce project success.

Collaborated with the CEO and Directors to define and drive Key Result Areas (KRA) and Key Performance Indicators (KPIs), while managing and developing a team in merchandising, online marketing, sales, logistics, and customer service by 15% improvement.

Achievements - implemented a pan-India distribution network with $15 million in transactions while acquiring 400K new app users.

Introduced multiple tie-ups for mobile wallet services, including Fast tag, railways, fuel stations, airlines, utilities, parking, and multiplexes. Payment aggregator partnerships with over 15 e-commerce marketplaces and streamlined order processing and deliveries.

Responsible for all online activities of the company and optimizing website sales and performance.

Handling key account brands to accelerate product sales with KPI, KRA targets achievements Operational strategy and business plan, and utilizing strong analytical skills to provide insight into how to optimize site features and customer experience.

Skills:
E-Commerce Business Setup, Website Project Management, Business & Pricing Strategy, Growth Management, UI/UX Design &Customer Acquisition, P&L Management, Digital Marketing (SMM, PPC, SEO), Google Analytics, Operations Management, Inventory Management, Strategic Thinking & Budgeting, Supply Chain Management, Sales & Business Development, Site Merchandising,
Team Management, Business Expansion & Brand Management, Automation & Implementation, Experience with Platforms (Magento, Shopify, BigCommerce, Custom), Customer Experience Optimization, Compliance & Risk Management

I have Controlled multiple brand accounts in Amazon Seller with the market aggregator with ZTLC lifestyle.

Developing and implementing pricing strategies to remain competitive while maximizing profit margins.

Monitoring the performance of each account & ensuring weekly & monthly Growth.

Enforced multiple SOPs to streamline the operation process and reduce customer complaints by 1%

Zing Lifestyle Pvt, Ltd (loyalty & e-commerce) Like pricena.com, collaborated with multiple e-commerce aggregators.

80 million users 8bn $ Company ( Astro group Malaysia)

Responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business, including business planning, content strategy, promotional campaigns, online marketing, website design, customer service, web analytics and web technologies, vendor and logistics management

Contacting potential clients to describe advertising opportunities across pan India with 120 brands and agencies.

Managed above-the-line (ATL) and below-the-line (BTL) advertising, including electronic media, FM radio, and print ads for 200 + Brands

Follow-up on leads and prospects phoned into the office. Assist the sales director or company Executives in implementing the company's marketing/sales goals