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Menna Hashad, Marketing Specialist

Menna Hashad

Marketing Specialist·Baraka Media Production

Egypt

Bachelor's degree, Human Resources

Work experience

Total years of experience: 5 years, 4 months

Marketing Specialist

October 2010 - January 2014

Baraka Media Production

Cairo, Egypt

October 2010 - January 2014

•Developing marketing campaigns to promote a product, service or idea.
•Developing Dream TV Channel by revamping the channel’s image in terms of on air graphics, channel programs, and Identity
•Managing and handling all aspects related to the presidential candidates campaign 2013, such as sending daily media monitoring reports to H.E; communicate the brief of the prints, designs and close follow-up with the designers, and track campaign results accurately and provide constituents with summary and detailed reports
•Planning, organizing events, product development, and research
•Managing the production of marketing materials, including leaflets, posters, flyers, and DVDs for the presidential campaign and Dream TV
•Monitoring competitor activity and drafting reports to share with management
•Liaising with designer.
•Pitching program ideas (Synopses and format)
•Involved at the pre-production stage through to post production and marketing and distribution.
•Assisting with drawing up contracts for productions, in close liaison with the Production and Finance Departments.
•Handle some bookings “Feeding Sessions” as well as managing the growing tapes & distribute it to the channels.
•Assisting in the annual budget planning and allocation
•Managing the “Social Media Team” with a Team Leader Reporting to me.

Company industry:
Media Production
Job role:
Marketing and PR

PA to Chairman

January 2010 - October 2010

MI7 Adverting Agency

Cairo, Egypt

January 2010 - October 2010

•Meeting and liaising with clients to discuss and identify their advertising requirements.
•Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget such as working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies
•The link between the client and the agency by maintaining regular contact with both, ensuring that communication flows effectively and discussing all the details of the campaign(s).
•Presenting creative work to clients for approval or modification and sending a weekly report showing the client’s status and performance by monitoring the effectiveness of campaign(s)
•Carrying out full research before the pitching phase, to try and win new business for the agency
•Undertaking administration tasks such as invoicing clients, arranging and attending meetings, preparing presentations for the GM, scheduling meetings for all employees; escorting visitors to staff members' offices, along with providing hospitality service arrangements.
•Coordinating with the HR Department employee related procedures (Employee recruitment request - Payroll List - Resignations).

Company industry:
Advertising
Job role:
Marketing and PR

Conventional Recruitment Coordinator

October 2008 - December 2009

JOBMASTER

Other

October 2008 - December 2009

•Received specifications for the requested posts from the client and matched it with the potential candidate needs
•Followed-up with the clients and candidates during and after hiring procedures.
•Handled over 10 accounts in diversified fields such as: FMCG, research, cement…etc.
•Interviewed candidates and evaluated each according to his/her skills, knowledge, and experience and drafted assessment reports added to our database.
•Participated in job fairs to find and attract applicants.
•Delivered weekly reports concerning all recruitment activities to the top management.
•Data entry for the automated system.

Company industry:
Human Resources Outsourcing
Job role:
Human Resources and Recruitment

Education

Sadat Academy For management sciences

June 2008

June 2008

Bachelor's degree, Human Resources

Egypt

GPA (point): 2.4 out of 4

GPA (point): 2.4 out of 4

Skills

Job Fairs
Expert
Job Fairs
Expert
Data Entry
Expert
Data Entry
Expert
Hiring
Expert
Hiring
Expert
Creative Research
Expert
Creative Research
Expert
Acting
Expert
Acting
Expert
Job Fairs
Expert
Job Fairs
Expert
Data Entry
Expert
Data Entry
Expert
Hiring
Expert
Hiring
Expert
Creative Research
Expert
Creative Research
Expert
Acting
Expert
Acting
Expert

Languages

English
Expert
Arabic
Expert