Maryam Karimi

Founded and led a digital marketing agency delivering SEO, social media management, content production, creative design, and performance marketing services for diverse businesses. Simultaneously, expanded expertise in AI and Automation, designing and implementing advanced AI-driven marketing systems, conversational AI, and call automation to optimize client acquisition and customer support processes.

Key Responsibilities:
Digital Marketing Agency Leadership:
Managed SEO projects, ensuring technical optimization and content alignment for organic growth.

Directed social media management, including strategy, calendar planning, content creation, graphic design, video editing, and performance reporting.

Handled performance marketing campaigns across Google, Facebook, and Instagram, delivering data-driven optimization and regular reporting to clients.

Oversaw production operations: filming, photography, and creative editing for brand storytelling and advertising.

Built SOPs for campaign management, team task delegation, and client communication.

AI & Automation:
Designed and deployed advanced AI chatbots for client businesses, handling lead qualification, FAQs, and customer support automation.

Developed AI-powered call center automations to handle inbound calls with natural language processing and real-time responses.

Advised businesses on AI marketing strategies, helping them design AI-augmented marketing funnels and sales systems.

Built custom automations using Python, JavaScript, PHP, HTML, and CSS to integrate AI models and marketing systems seamlessly.

Created Blueprints and Go-To-Market AI strategies, helping clients scale their marketing operations using AI tools efficiently.

Worked with an international Forex brokerage as Performance Marketing & Analytics Specialist, leading performance campaigns across Iraq, Iran, and other MENA markets while building internal attribution and analytics systems from scratch to track CAC, ROAS, and customer LTV effectively.

Key Responsibilities:
Performance Marketing Management:

Managed Google Ads (Search & YouTube), Facebook Ads, Instagram Ads, and influencer collaborations tailored for Arabic-speaking markets.

Planned and executed multi-channel campaigns, including ad networks and programmatic platforms, to drive qualified leads and account openings.

Handled influencer campaign coordination, from negotiation to performance tracking.

Data Analysis & Attribution Modeling:

Designed and implemented custom attribution systems to measure CAC, ROAS, and LTV per channel and per campaign.

Analyzed heatmaps, user journeys, and funnel drop-offs to optimize landing pages and campaign performance.

Provided detailed reports and dashboards for marketing and other business units to enable data-driven decisions.

Cross-team Collaboration:

Collaborated with Email Marketing, SEO, and Social Media teams to analyze traffic sources, behavior, and performance contributions across the funnel.

Advised on budget allocation based on channel efficiency and ROI.

Strategy Contribution:

Contributed to social media advertising strategies across Facebook and Instagram.

Assisted in refining customer personas and market positioning to increase relevance in highly competitive MENA markets.

Key Achievements:
✅ Built an internal tracking system, enabling the company to measure customer acquisition cost and ROI per channel accurately for the first time.
✅ Improved campaign efficiency across Google Ads and social media platforms, reducing CAC while increasing qualified lead volume.
✅ Enabled better budget decisions for the management team based on clear, actionable data insights.

Skills Applied:
Performance Marketing (Google Ads, YouTube Ads, Meta Ads, Influencer Campaigns)

Attribution Modeling & Funnel Analysis

Data Visualization & Reporting

Market Research for MENA Regions

Campaign Budget Optimization

Customer Journey Mapping

ROI & KPI Analysis

Stakeholder Reporting & Communication

Worked remotely with a Canada-based product startup as Performance Marketer and Campaign Manager, leading cross-platform paid campaigns, viral marketing initiatives, and crowdfunding efforts to achieve rapid product-market fit and full funding targets.

Key Responsibilities:
Performance Marketing:

Managed Facebook Ads, Google Ads, and Amazon PPC campaigns with a focus on ROAS and audience segmentation.

Designed, executed, and optimized paid campaigns across multiple channels to drive qualified traffic and pre-orders.

Crowdfunding Campaign Management:

Strategized and launched a Kickstarter/Indiegogo campaign for an innovative product, achieving fully funded status within 4 hours.

Designed supporting viral marketing campaigns using platforms like VYPER to expand reach and pre-launch email list growth.

Promoted the campaign on social media platforms and managed influencer and community outreach to maximize visibility.

Product Launch Enablement:

Successfully launched the product on Amazon and eBay, managing listings, launch PPC campaigns, and review acquisition strategies.

Handled basic WordPress website design and SEO setup for the product landing page to drive organic traffic and conversions.

Design and Content:

Created simple social media graphics and post designs aligned with the campaign messaging.

Contributed to crafting ad copy and product messaging to align with target customer personas.