Director of Marketing
Al Habtoor Motors
Total years of experience :3 years, 0 Months
• Leading marketing for 13 brands within the UAE and GCC market with a team of 9 marketing specialist inclusive of marketing managers
• Managing CRM division on all customer lifecycle requirements
• Designed and implemented strategic integrated marketing planning to enhance sales and support organizational objectives
• Managing new product development by campaigns, promotions and events based on market analysis, potential and multimillion dollar budgets
• Conducting market, product and media segmentation to evaluate all marketing initiatives thoroughly and compare against the competitors
• Coordinating with manufacturers for all marketing requirements for new and existing product
• Conducting media analysis to identify the right medium and approach in an efficient and effective manner
• Managing market and product performance analysis against set KPI’s for marketing department
• Designing marketing information system and marketing execution processes
• Persuasive Communications & Negotiations skills with Suppliers & Media Channels