Meshal Alharthi, chief operating officer

Meshal Alharthi

chief operating officer

Lomar

Location
Saudi Arabia - Jeddah
Education
Master's degree, Master of Business Adminstration
Experience
24 years, 3 Months

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Work Experience

Total years of experience :24 years, 3 Months

chief operating officer at Lomar
  • Saudi Arabia - Jeddah
  • My current job since March 2018

Key responsibilities:
• Working closely with CEO and BOD to plan manage and develop all departments activities
• Review financial statements, sales or activity reports of the company, performance data to measure productivity or goal achievement
• Identify areas needing cost reduction or process improvement
• Analyse and report the company’s Profit and Loss to the executive committee/ Board of Directors
• Advising, recommending and implementing suggested changes and possible reorganization plans to the CEO and BOD

Key Accomplishments:
• Improving sales by +17% YTD
• Improving net margin by +150% YTD
• Establishing corporate department
• Launching e-commerce website

Retail Operations Manager at Alshiaka
  • Saudi Arabia - Jeddah
  • April 2017 to February 2018

Key responsibilities:
• Grow sales and profit of the retail channels
• Develop and grow a customer focus commercial operation and creating an environment of high level of customer /shopper service
• Ensure awareness and account for competition, retail sector trends and current trading opportunities
• Develop, implement, review and monitoring the retail operating plan and budget
• Working with the merchandising and marketing team to implement the corporate policy of display, merchandising, pricing and grading whilst observing competing retail trends
• Working with all departments to develop an effective standard operations manual for retail channels
• Managing cost control and loss prevention with regards to all operations activities in stores
• Provide measurement KPIs to assess members performance and hence the necessary actions to insure efficient performance
• Design the proper incentive program that delivers against the company’s targets

Key Accomplishments:
• developing and launching effective cash handling policy to successfully maintain 4% loss prevention
• preparing and executing actions to clear slow-moving stock with best possible profit margin
• Participating in the nationalization project to develop the newly hired national employees

Operations Manager at MAGRABI RETAIL (MAGRABI OPTICAL)
  • Saudi Arabia - Jeddah
  • August 2012 to December 2016

OPERATIONS MANAGER
Ensured effective achievement of goals and objectives through managing performance, developing and motivating employees, enhancing all aspects of business development including new store openings & recommendations for closers.

Key Accomplishments:
• Improved the nationalization employments of the sales floor team by providing the attractive work environment inside our stores and building an excellent reputation in the Saudi workforce market to reach up to 55%.
• Achieved tremendous growth in sales value within the assigned region ( +45% ) in two years only, mainly driven by the mature stores performance uplift.
• Working closely with CRM team to move the brand from traditional retail services to Customer Centric experience by working in a 360 project plan which resulted in raising the customer satisfaction factor (Net Promoters Score) from an average of +21% to an average of +42%.

Operations Manager at ALSHAYA
  • Saudi Arabia - Jeddah
  • July 2011 to August 2012

OPERATIONS MANAGER
Enhanced the operational efficiency by setting department strategic plan and objectives in compliance with the company overall strategy. Contributed to the strategic initiatives through managing performance, developing and motivating employees to build a strong connected team in order to maintain the optimum implementation of the company work standard and provide the ultimate customer experience in stores.

Key Accomplishments:
• Expanded the business value within the assigned region of the two brands (Evans & Dorothy Perkins) from 34 to over 47 million in the year of 2011-2012 with double digit growth in LFL figures
• Awarded the best sales uplift achieved in Ramadan 2011-2012 among the whole Middle East market of the Arcadia core brands
• Successfully implemented feminisation project (Phase1), by replacing 6 stores out of 20 to be 100% national feminisation operating to align with new Saudi regulations to convert fashion retail stores to be 100% ladies.

Regional Sales Manager at KAMAL OSMAN JAMJOOM- THE BODY SHOP
  • Saudi Arabia - Jeddah
  • May 2007 to June 2011

REGIONAL SALES MANAGER
• Responsible to manage a team of 11 area managers managing 98 stores across 16 cities in KSA.
• Participate in setting and cascading the department strategic plan and objectives in alignment with the company overall strategy through reporting on the current challenges and opportunities and ensure its proper communication to all region subordinates.
• Ensure effective achievement of goals and objective through managing performance, developing and motivating employees to build a strong connected team in order to maintain the optimum implementation of the company work standard and provide the ultimate customer experience in stores.
• Contribute to all aspects of business development including new store openings & recommendations for closure, internal business opportunities and threats and Liaising with internal / external parties to facilitate the business.

Key Accomplishments:
• Grew the business value within the assigned region by 35% in four years as a result of successful expansion to reach to 98 stores operated in 16 cities in KSA as well as maintain the healthy growth in LFL figures.
• Negotiated successful deals to get new hot locations in new and existing malls in KSA in which their revenues and return of investment were astonishing.
• Rewarded the Golden Star CEO award for achieving outstanding KPI results in 2010-2011 financial year despite the economic global challenges at that time.
• Successful implemented nationalisation employment to be aligned with new Saudi labour ministry regulations to reach up to 40% to be the market leader in nationalization employment in retail sector between 2009 and 2011.

Area Sales Manager at Kamal Osman Jamjoom- THE BODY SHOP
  • Saudi Arabia - Jeddah
  • January 2005 to April 2007
Shop Manager at KAMAL OSMAN JAMJOOM-THE BODY SHOP
  • Saudi Arabia - Jeddah
  • November 2003 to December 2004
Sales Assistant at KAMAL OSMAN JAMJOOM- THE BODY SHOP
  • Saudi Arabia - Jeddah
  • November 1999 to October 2003

Education

Master's degree, Master of Business Adminstration
  • at University of Business and Technology
  • July 2013

MBA - General, university of since and technology-jeddah

Bachelor's degree, Biomedical Engineering
  • at King Abdulaziz University
  • July 2007

Specialties & Skills

Customer Centricity
Business Planning
Leadership
Retail Management
The talent and ability to lead and build a strong team who can exceed the expectations
Great willing and adaptation to the change
Quick and eager to learn
The ability to figure out and identify the business opportunities and converting the minor opportunity to become a real success
An effective communicator with strong negotiations and persuasiveness skills

Languages

Arabic
Expert
English
Expert

Training and Certifications

Project Managemnt (Training)
Training Institute:
PMP
Date Attended:
March 2015
Duration:
35 hours