michael fakhry

• Managed and developed strategic relationships with key vendors, suppliers, and partners to
ensure quality, cost efficiency, and on-time delivery
• Create our privet label brands with manufactory from China, Korea, Japan and UAE.
• Led brand strategy, positioning, and execution across assigned markets, ensuring
consistency and strong market presence
• Negotiated commercial terms, contracts, and service-level agreements with vendors
• Coordinated with sales, marketing, and operations teams to align brand initiatives with
business objectives
• Oversaw marketing campaigns, promotions, and brand communications across multiple
channels

Develop and implement the brand strategy across GCC markets in alignment with
global/regional objectives.
 Analyze market trends, consumer insights, and competitor activity to shape brand direction.
 Plan, execute, and monitor 360° marketing campaigns (digital, offline, in-store, events).
 Collaborate with media, PR, creative, and digital agencies to deliver campaigns on time and
within budget.
 Manage advertising and promotional budgets effectively across countries.
 Work with product development and supply chain teams to launch new products successfully.
 Monitor product lifecycle and manage portfolio performance in the GCC markets.
 Collaborate with sales and marketing teams to ensure brand visibility and strong in-store
execution.
 Track brand performance through KPIs such as market share, brand awareness, campaign
ROI, and sales growth.
 Provide regular performance reports to senior management and recommend action plans.

• Drove brand strategy and execution across GCC markets
• Managed our manufactory, agencies, and cross-functional teams
◦ Strengthened brand positioning and supported revenue growth
• Manage advertising and promotional budgets effectively across countries.
• Work with product development and supply chain teams to launch new products
successfully.
◦ Monitor product lifecycle and manage portfolio performance in the GCC markets.
• Collaborate with sales and marketing teams to ensure brand visibility and strong in-store
execution.

• Identifying new business opportunities, developing relationships with potential clients.
• Identify and pursue new business opportunities, including corporate clients, brands, and
private individuals.
• Develop and maintain a pipeline of prospects through networking, cold calling, attending
industry events, and following up on leads.
• Pitch and present the agencys services to potential clients in a compelling and customized
manner.
• Collaborate with the creative and event production teams to develop proposals, budgets,
and event concepts tailored to client needs.

Make deals with OR accounts like (Raya, Btech, 2B, Aman, Dream 2000, Sharaf DJ, Noon,
Union Group, Amazon and Jumia.
 Sign the contracts with Accounts.
 Make deal with store managers about merchandising.
 Follow up our retailer’s stock and sales out.
 Manage the promoter team.

• Make deals with IR and OR account managers about (OPPO & Realme)
• Make deal with store managers about merchandising our mobiles.
• Manage the trade marketing plan like (posters and dummy).
• Follow up our retailers stock and sales out.
• Supervision on Realme & Oppo sales team.
• Solve the problems of retailer and store managers.