Michelle Fernando, Property / Marketing Manager

Michelle Fernando

Property / Marketing Manager

Al Jazeera International Group

Location
Qatar - Doha
Education
Bachelor's degree, Marketing Major
Experience
15 years, 11 Months

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Work Experience

Total years of experience :15 years, 11 Months

Property / Marketing Manager at Al Jazeera International Group
  • Qatar - Doha
  • My current job since February 2019

- Maintains property rentals by advertising and filling vacancies, negotiating and enforcing leases, and maintaining and securing premises.
- Establishes rental rate by surveying local rental rates and calculating overhead costs, depreciation, taxes, and profit goals.
- Attracts tenants by advertising vacancies, obtaining referrals from current tenants, explaining advantages of location and services, and showing units.
- Contracts with tenants by negotiating leases and collecting security deposit.
- Accomplishes financial objectives by collecting rents, paying bills, forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective action.
- Maintains property by investigating and resolving tenant complaints, enforcing rules of occupancy, inspecting vacant units and completing repairs, planning renovations, contracting with landscaping and snow removal services
- Maintains building systems by contracting for maintenance services and supervising repairs.
- Secures property by contracting with security patrol service, installing and maintaining security devices, establishing and enforcing precautionary policies and procedures, and responding to emergencies.
- Enforces occupancy policies and procedures by confronting violators.
- Prepares reports by collecting, analyzing, and summarizing data and trends.
- Accomplishes organization goals by accepting ownership for accomplishing new and different requests and exploring opportunities to add value to job accomplishments.- Developing a pricing strategy that maximizes profits and market share but considers customer, satisfaction.
- Identifying new customers.
- Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
- Evaluating competitors.

Marketing Executive at Pencilvent
  • Qatar - Doha
  • March 2018 to February 2019

• Managing all marketing for the company and activities within the marketing department.
• Coordinating marketing campaigns with sales activities.
• Creation and publication of all marketing material in line with marketing plans.
• Manage and improve campaigns, measuring results.
• Overall responsibility for brand management and corporate identity.
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Initiate market research studies and analyze their findings.

Marketing Supervisor / Trainer at Vista Land International Marketing WLL
  • Qatar - Doha
  • January 2012 to January 2018

• Managing international sales offices.
• Project training for international sales networks.
• Recruitment of sales networks overseas.
• Creating marketing campaigns and activities on a monthly basis.
• Assessment of the effectiveness of the marketing campaign
and/or activities executed.
• Office budget management
• Creates and distributes marketing collaterals needed for the sales operations.
• Social media management and content creation
• Oversees the operations performance of the country assignment.

Accounts Management Officer at Vista Land International Marketing Inc.
  • Philippines
  • April 2008 to January 2012

• Account booking and updating in the system.
• Accounts monitoring and management of international clients.
• Handles and resolves concerns, complaints, and
inquiries of international clients.
• Processing and releasing of Property Consultants and Sales Managers' commission incentives.
• Assists international clients in their project site visit.
• Prepares monthly progress reports to the Admin Head.

Education

Bachelor's degree, Marketing Major
  • at Polytechnic University of the Philippines
  • January 2008

Specialties & Skills

Accounting
Customer Service Skills
Administrative Skills
Marketing Communications
CUSTOMER RELATIONS
INTERNATIONAL MARKETING
LANGUAGES
MARKETING
MARKETING COMMUNICATIONS
ADOBE PHOTOSHOP
ATTENTION TO DETAIL
CRITICAL THINKING
COMPUTER SKILLS
PRODUCT/PROJECT PRESENTATIONS
MICROSOFT OFFICE
ACCOUNT MANAGEMENT

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Filipino
Native Speaker
English
Expert

Training and Certifications

The Pollyanna Attitude (Certificate)
Date Attended:
April 2020
TQUK Level 3 Award in Education and Training (RQF) (Certificate)
Date Attended:
March 2020
Diploma (Certificate)
Date Attended:
May 2008
Emotional Intelligence for Crisis Management (Certificate)
Date Attended:
March 2020