Media Planner
MEC
Total years of experience :7 years, 11 Months
- Liaising with suppliers to execute approved plans within given time lines.
- Monitoring on-going campaigns, working with suppliers around any inventory issues that come up with TV campaigns.
- Putting together basic media plans and re-scheduling dropped TV spots within allocated incentives.
- Developing competitive data reports, Pre-campaign reports and post campaign reports with a details analysis and recommendations.
- Maintaining monthly channel tracks for both Pan Asian and Pan Arab TV channels.
- Collaborating with the finance team to update plans and iron out any invoicing issues.
Social media Advertising:
- Uploading, monitoring and optimizing social media campaigns on Facebook for various brands. Collaborating post campaign reports for campaigns executed on Facebook and giving a detailed analysis along with suggestion for future campaigns based on performance.
- Media Sphere is a media agency which is based across Dubai, Brussels, and Singapore. I act as the key person in Dubai liaising with the other offices.
- Red Dot Media is a media representative agency, therefore I interact with clients and deal (over email and phone) with media suppliers across the world.
Job Responsibilities:
- local and international digital media planning for various clientele.
- Executing digital media planns on approval from Clients.
- Negotiating best CPM rates and buying digital media space.
- Collating CPC reports after a digital campaign has been executed and discussing post campaign reports with the clients.
- Responsible for the buying, booking and execution of print media reporting directly to the Managing Director.
- Foster productive relationships with media buying firms, agency creative/account/traffic groups, internal brand teams and cross-functional partners, as well as sales representatives from key media outlets.
- Communicate with agencies and outside vendors for billing issues and dispute resolution.
- Maintain the database of media suppliers, their media kits, and the negotiated advertising rates we have with them.
- From time-to-time, use media buying agencies and/or media representative companies for rates depending on the newspaper, magazine or TV station.
- Manage the invoicing and media booking orders and media insertion orders
- Handle all voucher copies and requests for sample copies of various publications.
- Chase artworks and signed orders from clients and forward them to the media when necessary.
- Obtain media research for us to evaluate our choices of media.
- Maintain media factsheets for every new publication we make contact with, worldwide.
- Maintain and prepare all press kits (DIRC and DWC) & fax, email or mail press release and background materials to reporters upon request, track and maintain media library regarding news & press releases relating to Meydan/ Equine providing on spot administration for the events team.
- Assist with media accreditation for both the season and Dubai World Cup. This involves processing applications and issuing badges for the season; and coordinating with our Travel Dept for flight and hotel arrangements for DWC once Media Coordinator/Manager approves the application.
- Assist Media team with the general running of the Press Centre on a race night and in the week leading up to DWC - ensure Press Centres are equipped with necessary equipment (TVs, photocopiers, fax machines etc).
- Assist Group Media Relations Manager during the DWC with all Notes Team requirements (hotel and flight bookings, phones, badges, car rental etc).
- During the racing season, Media Relations Assistant to ensure approved information is available to the media - hard and soft copies. It is imperative, especially during a racemeeting that media are fully aware of results and any updates/changes.
• Reporting to Media Buying Supervisor and Media Planning Supervisor as the allotted Media buyer for the following brands:
o Chocolate: Mars, Twix, Snicker, Galaxy, Bounty and M&M’s
o Ice creams: Mars, Snickers, Twix and the Launch of Galaxy
o Pet care: Pedigree & Whiskas
o Food: Uncle Ben’s Rice
o Luxury Products: Cartier, Mont Blanc, Baume et Mercier, Piaget, Paneri and IWC (International Watch Company)
o Developing the assigned campaign and researching how it will be most effective for the client.
o Finding a combination of media that will enable the marketer to communicate the message in the most effective manner possible at the minimum cost.
o Responsible for negotiating, scheduling, and buying appropriate media.
o Identifying target audience and ensuring the media reaches target audience.
o Working closely with media planner to implement media plan.
o Following up with suppliers for booking confirmations and modifications.
o Creating ‘date planners’ with campaign details for clients
o Rescheduling missed TV commercials
o Monitoring campaign using various media software.
o Confirming with clients about the presence of commercials and rescheduling on the basis of viewership shifts if any.
o Conducting a post campaign evaluation and comparing between reach achieved and the reach that was forecasted.
o Liaising with clients and explaining any occurrence of discrepancies in the reach figures.
o Following up with clients for their feedback on Special campaigns or effectiveness of campaigns on sales.
o Keeping in touch with suppliers for invoices and resolving any issues with any invoice.
o Vouching invoices of campaigns that ran and then forwarding it to the accounts department.
o Creating a quarterly post Analysis reports for clients
• Updating research information and studying yearly market trends.
• Brands Handled
- Postcard Millionaire
- Empost
• Reporting to Account Director, as the sole bearer of all media related responsibilities.
• Making Media Plans in accordance with Client Requirements.
• Reporting to the Account Director, as the main focal point for client servicing and studio traffic coordination, assuring all clients of a dedicated, efficient, organized service.
• Took care of Marketing and media activities for Postcard Millionaire
• Acted as the middleman between client and creative department in order to achieve good designs for each campaign.
• Coordinated artwork changes, press releases and ad material deadlines.
• Renewing existing client’s media bookings and contracts with publications.
• Evaluating the effectiveness of existing client’s media plans and suggesting additional advertising mediums in order to increase reach.
• Daily interaction with several corporate client companies for updates and advertisement formatting feedback.
• Liaison with the designer team to schedule daily operational tasks as per clientele requirements.
HR admin assistant-Temporary assignment
• Temporary assignment of system data entry towards a critical implementation of HRIS - Oracle “Peoplesoft”
• Updating and assessing employee information through employee database reports
• Provided administrative assistance to Region HR coordinator as required.
Completed a Post Graduate certificate in Media and Communications Management, from Mudra Institute of Communications, Ahmedabad.
Achieved a Bachelor’s in Mass Media with a specialization in Advertising from St Andrew’s College-Mumbai, India, following were areas of specialization: 1. Media Planning & Buying 2. Copy writing 3. Agency Management 4. Consumer Behavior 5. Brand Building 6. Understanding Cinema 7. Financial Management 8. Advertising Ethics and Law