Head of Commercial Planning
PT Indosat Tbk
Total years of experience :20 years, 10 Months
Lead commercial planning & strategic roadmap and lead revenue management of Indosat consumer business from budgeting, planning, monitoring and evaluation
Lead CAPEX management & investment thru commercial lead CAPEX planning and demand planning
Lead ad hoc analysis related on business, financial and technology related to Commercial
Successfully manage and deliver revenue achievement in 2015 - 103% (20, 175 Bn) compare to target and in H1-2016 deliver 450 Bn more than target.
Successfully manage and saving capex in 2015 - 300 Bn thru lead CAPEX planning thru commercial planning
Lead business insight and marketing strategy team, set commercial planning & strategy for short term and medium commercial strategy, conduct customer and market segmentation analytic, develop strong data mining tools and business intelegence tools analysis.
Lead team and empower them to deliver high quality of analysis and insight related financial impact analysis and performance analysis of product profitability and customer spending. And also conduct post evaluation for key learning and improvement.
Lead team to provide commercial management reporting and analysis for BOD and BOC, as guidance for management decision making and company KPI performance monitoring.
Keywords: KPI, Commercial Planning and Strategy, Business Insight and Analysis, Profitability product analysis.
• Manage and conduct commercial management reporting and analysis to BOD and BOC
• Conduct Market and customer Segmentation Analysis
• Conduct Competitive Market Review Analysis
• Conduct Business Insight analysis dan Commercial KPI performance Analysis
• Conduct Profitability analysis for pre and post marketing program implementation.
- Conduct product roadmap voice, SMS and Data for prepaid and postpaid with align with Marketing and Technology Strategy and company as an overall.
- Manage development and delivery of new products, services, tactical price changes and other modifications to the company portfolio.
- Guide and adapt the development of go-to-market strategy for Voice, SMS and Data products
- Manage product & service portfolio, Oversee and respond development of new offers to provide competitiveness in the market.
- Manage current and new product with continuosly modification according to market need and to ensure customer satisfaction and commercial results.
- Manage implementation and go to market product with adapt customer satisfaction with working with involve internal stackholder (Technology, Marketing, Sales and Finance) or external stackholder (vendor, business partner).
- Conduct and develop the strategy; bring the parties together to deliver in market solutions which include the different SIM (macro, micro, chips) and application (m-banking, chat).
Managing new product launching, pricing strategies, product lifecycle and product portfolio analysis of voice-SMS products & services with the brand name of 3
conduct company business strategy & planning, conduct management recommendation base on company KPI gap analysis, monitor & review implementation of company strategy, planning and initiatives to achieve KPI company targets.
Main duties:
-Develops aspect of the business solution to serve a corporate customer (Project proposal, price and solution design)
-Business analysis and market testing of new product/applications
-Development a tailored solution which innovative and customized for corporate customer
-Ensure smooth and timely flow implementation product/application for customer.
Key Accomplishments:
-INDOSAT Workflow Management Sales System Project, 2001
-Development Project VOIP System with INDOSAT-INDOSATCOM-LIPPO, 2001
-PROCTER & GAMBLER Online Transaction System with MATAHARI Dept. Store Project, 2001
-SUSU BENDERA Online Transaction System with MATAHARI Dept. Store Project, 2001
-NESTLE Online Transaction System with MATAHARI Dept. Store Project, 2001
-INDOSAT Online Procurement System Project, 2001
GPA : 3.69 out of 4, and the best five in class