Miko Keto, Product Marketing Manager

Miko Keto

Product Marketing Manager

Danfoss

Location
Germany
Education
Master's degree, Marketing
Experience
20 years, 2 Months

Share My Profile

Block User


Work Experience

Total years of experience :20 years, 2 Months

Product Marketing Manager at Danfoss
  • Germany
  • My current job since January 2019

Digital Service Solutions for Off-Highway machines such as wheel loaders and tractors. Sales and Process development. Spare Parts for Aftermarket.

Business Development Manager at Continental Automotive Powertrain
  • Germany
  • March 2017 to April 2018

New business ideas, strategy and business development.
Focus on service and data collection from vehicle engines.

Developer - Industrialization Engineer at Continental Tires
  • Germany
  • July 2015 to February 2017

Main developer for big industrial radial tires.
Developed new product family for Mining and Earthmoving purposes.
Tire Testing procedures and quality control.

Business Development Manager - Service - GM at Konecranes Southeast Asia / Singapore
  • Singapore
  • June 2012 to December 2013

Konecranes Singapore. Business Development Manager and General Manager - Service BU

Head of Crane Service Business Unit for Southeast Asia (seven countries)
Profit and Loss responsibility (about 25 million USD sales)
Direct personnel management responsibilities
Creating strategic guidelines to have profitable service business
Implementation of new software products and processes e.g. CRM
Organizing and conducting regional trainings
Working closely with customers.
RMG, RTG, STS, Reach stackers, Spare Parts, Overhead Cranes.
Specialised cranes service solutions for clients.
Brand level management.
Member of Singapore's Safety Committee and regional management team
Reporting for Regional Director - Vice President

Lost recently job in Konecranes because of company's organization change. Had General Manager and Business Development Manager -postions in regional level in crane service business.

Business consultant - entrepreneur at Vietnam and Singapore
  • Vietnam
  • September 2009 to February 2012

September 2009 - February 2012, mfield trading. Finland, Vietnam and Singapore.
Business consultant - entrepreneur.

Factory visits in Vietnam and produced several customer specific product samples.
Bought products from Vietnam exported and sold in Finland.
Manager whole supply chain betweem Asia and Europe.
In Singapore handled several tasks in start-up company.

Master Degree M.Sc. studies in Singapore, 2008-2009.

Mobile Phone SW Specialist, Test Manager, Mobile Phone R&D Engineer at Nokia Germany
  • Germany
  • September 2004 to June 2008

September 2004 - June 2008, Nokia Germany.
Mobile Phone SW Specialist, Test Manager, Mobile Phone R&D Engineer.
• Participated for five entire Nokia mobile phone projects until product launch event.
• Managed to handle hundreds of third party mobile phone applications into phones.
• Important liaison between the Nokia R&D department and 3rd party companies.
• Test case design, actual testing, result analysing and test report creation.
• Software prototype flashing and factory quality and verification visits.
• Managing of a small group of testers.
• Process development, technical documentation and conducting global meetings.
• Mobile phone customisations based on external customers' needs.

Application Specialist for Demand Supply Chain, Support Engineer at Nokia Business Intelligence Finland
  • Finland
  • May 2002 to August 2004

May 2002 - August 2004. Nokia Business Intelligence, Finland.
Application Specialist for Demand Supply Chain, Support Engineer.
• Advanced Application Support (3rd tier) in the Demand Supply Planning -area.
• Global support of i2 Demand Planner -software.
• Solve database problems, analyzing database condition, testing software releases.
• Communication between the key-users and the software creation team.
• Defined Service Level Agreement (SLA) targets.

My Nokia career ended when Nokia closed the site in Bochum, Germany in June 2008.

Technical Writer at Reach-U Solutions
  • Finland
  • June 2001 to January 2002

June 2001 - January 2002. Reach-U Solutions, Finland. Technical Writer.
• Data-sheets, installation and maintenance manuals for end customers.
• Job ended when company went bankrupt.

Sales Engineer at Ascom Energy Systems, Finland
  • Finland
  • June 2000 to June 2001

June 2000 - June 2001. Ascom Energy Systems, Finland. Sales Engineer.
• Technical support and offer calculations.
• Global trainings to our external customers (Nokia Networks)
• Writing technical documents for our customers.
• Member of company's best sales team with over 60% of total sale.
• Personally took care about customer contacts and business relationship.
• Lead company's wellness and free time activities voluntarily.

Manager at Professional Highlight
  • Singapore
  • January 2000 to January 2000

PROFESSIONAL HIGHLIGHT
Re-organized Konecranes service business 2013: strategic changes for organization and re-invented the service processes in region. This project defined roles and responsibilities together with full documentation of the processes. Some organizational changes and reporting lines redefined as well. Simultaneously I lead the side-project where company implemented new CRM system to the region.

As an important player when Nokia launched the N81 phone in China, I was there as a technical expert and my actions were important part of Nokia's success. Case included media contacts and customer relationship management.

Education

Master's degree, Marketing
  • at Newcastle Business School
  • November 2009

Master thesis with Nokia Singapore, Newcastle Business School: "The Feasibility of Segmenting Customers on the Basis of Behavioral Attributes for New Technology - a Case Analysis of Near Field Communications in Mobile Phones."

Diploma, Multimedia
  • at Helsinki Polytechnic Finland
  • January 2004

• 2004, Uni-Diploma, Helsinki Polytechnic Finland, Multimedia Technologies

Bachelor's degree, Information Technology - Technical Journalism
  • at Pori Polytechnic Finland
  • May 2000

• 2000, B.Sc. Bachelor of IT, Pori Polytechnic Finland, IT + technical journalism

High school or equivalent,
  • at Mercury Quality Center
  • January 1930

Siebel CRM tool, Microsoft Office, Adobe Photo Shop, Adobe Premier, Pinnacle Studio, SPSS data analysis tool, Test Director, Mercury Quality Center, Remedy. i2 Demand Planner, HP servers, GSM/UMTS technologies, Unix OS, HTML, CM-Synergy version control.

Specialties & Skills

International Work
Customer Focus
Managerial Experience
Engineering
Telecom
Process Development
Product Launch
Supply Chain
Documentation and Reporting
Testing
Leading International Businesses
Service

Languages

English
Expert
Finnish
Expert
German
Intermediate
Swedish
Intermediate

Memberships

Member of Konecranes Southeast Asia management team
  • Member of management team
  • June 2012

Training and Certifications

Service Contract Sales (Training)
Training Institute:
Konecranes
Date Attended:
September 2012
Branch Manager Training (Training)
Training Institute:
Konecranes
Date Attended:
June 2011
Truck Tire Designer and Developer (Training)
Training Institute:
Continental Tires
Date Attended:
October 2015
German Language (Training)
Training Institute:
German Lingua
Date Attended:
June 2011

Hobbies

  • Motorbikes, Video Editing, Hockey and Diving