Associate Director of Recruiting
Hult International Business School
Total years of experience :16 years, 8 Months
Trained and mentored a Recruiting consultant on MEA/South Asia/Africa customer profile (MBA candidates), their differentiation and how to communicate benefits of the Executive MBA program to prospective candidates
Created new Marketing initiatives necessary for the increased lead generation. These initiatives included networking events, Master class lectures and guest speaker sessions, Linked-In campaigns and regular e-mail campaigns.
Marketed the Executive MBA program to the existing lead database giving a targeted approach to segment customers based on their individual requirements (telephone consultation, class visit, alumni meeting, etc.). Analyzed the existing database through Salesforce CRM system and it’s dashboard and reports tools.
Set up an online marketing campaign with Arabian Business magazine and newsletter as a holistic brand recognition & lead generation strategy
Continued B2B development with KPMG and Jaguar Land Rover by delivering in-house presentations and collaboration with their HR department.
During internal re-structuring, acted as a team leader responsible for the team budget, events management, motivation and coaching of the junior colleagues to ensure appropriate handover to the new team leader.
Recruited senior professionals for the Executive MBA program from the MENA and AFRICA regions, increasing annual sales results by 15%
Participated in educational fairs in UAE, Qatar, Kuwait and Egypt (Access, QS) presenting to prospective MBA candidates, which led to direct sales and deposit confirmations
Organized in-house Info-sessions at the Dubai campus which further increased the conversion rate up to 33% of applicants to confirmed students
Developed new B2B partnerships with international and local UAE companies including HBT Ventures, Du and DHL, securing long-term lead generations by having HULT promoted to their employees as a preferred educational partner
Created and prepared the content of the email regularly sent to a database of qualified leads which led to a conversion of additional 10% new candidates accepted into the program
Came up with a new practices of tracking candidates’ feedback on social media networking websites which enabled the school to maintain it’s reputation and manage future students expectations
Provided the highest level of Business class customer service including sale of Duty Free items and promotion of Emirates brand on flights to New York, London, Sidney and Toronto.
Was among 5% hand-picked crew who operated first A380 aircraft, due to the impeccable attendance record, positive senior’s reviews and exceptional customer feedback
Chosen to operate Inaugural A380 flight to London after a successful A380 brand promotion and customer recommendations
Suggested changes of service sequence and participated in it’s implementation which resulted in better customer satisfaction
Trained to handle conflict management and work with colleagues from more than 120 different nationalities, getting a foundation for an international work in the future
Updated cabin crew standard operating procedure manuals and edited flight regulation documents in accordance with corporation’s severe safety regulations thus making sure that each detail is attended to
Examined and Voyage Reports and other flight log books for delivery to the Head of Business Product Development for further assessment
Miljana was a member of the Marketing club and earned Marketing Certificate through the selection of Digital Marketing, Solutions Marketing and Customer Relationship Marketing elective subjects.