mira hany, Marketing Coordinator

mira hany

Marketing Coordinator

BI-Technologies

Location
Egypt - Cairo
Education
Higher diploma, Digital Marketing
Experience
6 years, 2 Months

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Work Experience

Total years of experience :6 years, 2 Months

Marketing Coordinator at BI-Technologies
  • Egypt - Cairo
  • March 2022 to March 2024

- Geographically scanning markets through extensive research and vetting potential entry points.
- Carrying out competitive analysis from both business and technical perspectives to improve overall
technical capabilities and business strategies of our various software.
- Planning and carrying out online and offline marketing campaigns.
- Responsible for events, exhibitions, and offline activation.
- Coordinating the creation and execution of all printed materials and designs.
- Working on video production.
- Enhancing company's and solutions' digital presence through the usage of various platforms, such as
Gartner.
- Promoting company through direct marketing, email newsletters, Whatsapp and SMS campaigns.

Account Manager at Fourth Floor
  • Egypt - Cairo
  • March 2021 to January 2022

- Handling existing accounts and meeting clients’ needs and requests.
- Content creation including voice over, website text, social media posts and videos.
- Conducting market research and situation analysis.
- Searching for new opportunities for business development.

Marketing Executive at Mienta
  • Egypt - Cairo
  • July 2021 to October 2021

- Conducting market research and surveys.
- Monitoring website conversions and conducting sales analysis to upgrade sales strategy to fit market needs.
- Managing social media postings and advertisements for Bouri's and Mienta's pages.
- In charge of updating the outer carton, the gift box, the manuals, the CS, the RL, the warranty, and the
shipping mark.
- Handling video production and photo shoots with assigned agencies.
- Creating content for the new website and manually testing it before launching.

Marketing And PR Executive at Al-Masa hotel
  • Egypt - Cairo
  • July 2019 to March 2021

- Establishing a Loyalty program for the hotel.
- Responsible for media campaigns, events and social media handles of the hotel.
- Managing agencies on hotel marketing activities.
- Establishing sponsorships and building relationship with corporates.
- Supervise the performance of hotel lounges, activities and events.
- Designing and ideating print material and packaging.

Marketing Executive at Bee Media Productions
  • Egypt - Cairo
  • February 2019 to July 2019

- Organizing and executing agency events including "Regional Conference for eliminating Child
Marriage & FGM by National Women Council- UN Women"
- Ideation & execution of marketing & awareness campaigns for Ministry of Irrigation, UNICEF, and GIZ
- Assistant producer and Account Executive for different clientsincluding GIZ, UN Women and UNICEF

Organizational Development Specialist at Arabesque
  • Egypt - Cairo
  • September 2018 to January 2019

Arabesque is an NGO that aims to increase students’ awareness about arts, culture, and politics.
My job includes tracking members’ satisfaction and monitoring their performance.

English Instructor at English elite
  • Egypt - Cairo
  • September 2018 to October 2018

English elite is a non-for-profit startup that aims to teach people English language, through preparing
social events that encourage people to talk and practice, giving principles that they
can use during the event

Marketing Research Analyst at Makania
  • Egypt - Cairo
  • March 2018 to October 2018

Makania is a non-for-profit startup that aims to raise awareness among youth about
technology and crafts. My job includes:
- Doing market research and understanding the current landscape
- Optimizing our minimum viable product (MVP)
- Operating the Facebook page

PR trainee at Sonesta Cairo
  • Egypt - Cairo
  • September 2017 to October 2017

Marketing and Public relations intern
- Content creation, social media
- Graphic designing and photography
- Competitive analysis and budget allocation

Education

Higher diploma, Digital Marketing
  • at The American University in Cairo
  • December 2019
Bachelor's degree, IMC
  • at Faculty of mass communication, Cairo University
  • June 2019

Specialties & Skills

Marketing Management
Marketing Communications
Digital Marketing
B2B Marketing
Marketing Research

Languages

Arabic
Native Speaker
English
Expert
French
Intermediate
Dutch
Beginner

Training and Certifications

Graphic design (Training)
Training Institute:
Black hourse
Date Attended:
November 2019
Duration:
54 hours
Entrepreneurship (Training)
Training Institute:
FEPS pre incubator
Date Attended:
July 2018
Duration:
64 hours
Entrepreneurship (Training)
Training Institute:
British council
Date Attended:
March 2018
Duration:
24 hours
Writing and journalism (Training)
Training Institute:
Al ahram weekly
Date Attended:
July 2017
Duration:
72 hours
Writing and journalism (Training)
Training Institute:
Al ahram weekly
Date Attended:
July 2017
Duration:
72 hours
Media production (Training)
Training Institute:
Axeer productions
Date Attended:
July 2019
Duration:
210 hours
Radio broadcasting (Training)
Training Institute:
Pronto fm
Date Attended:
September 2018
Duration:
48 hours

Hobbies

  • Socializing with friends
  • Running
  • Drawing
  • Playing piano