Director Marketing
Binayah Real Estate
مجموع سنوات الخبرة :16 years, 2 أشهر
Binayah Real Estate, Dubai - UAE
June 8 20013- Till date.
Director Marketing
• Managed and executed Marketing & Public relation strategy for the company.
• Devised and managed Social Media Campaigns.
• Managed and revamped Binayah Website including content writing.
• Partly looking after administration and Corporate Clients
• Designing and managing all media campaigns for print and online media
• Conducted in house seminars on capacity building
• Managed personal investor portfolios advising them on property investments in Dubai
• Developed in house monitoring system to analyze changing trends in the real estate market as well as segment wise bifurcation.
Ufone (Etisalat), Islamabad
February 2007 - May 20013
Head of Public Relation & CSR
• Won the APNS (All Pakistan Newspaper Society) Presidential Award for Best Public Relations Person in the private sector. Received the award from the President of Pakistan; Mr. Asif Ali Zardari.
• Won the first CSR award for " Best practicing CSR company " awarded by United Nation Global Compact Pakistan (UNGCP)
• Established the PR department as a major sub department within marketing.
• Managed the strategy making and implementation of strategic interventions to ensure Ufone remains the key player in the minds of consumers and media personnel.
• Conceptualized capacity building activities and brand image building through the PR channel.
• Spearheaded interviews in key talk shows for Top Management in order to create CEO's image as an industry spokesperson.
• Keeping close ties with senior Government officials and decision makers.
• Keeping close ties with senior journalists.
• Crisis Management.
• Lobbying within the Government circles.
• Worked closely with the GR and Marketing Communication department to ensure the PR perspective is not overlooked to avoid any major mishaps in communication.
• Conceived / managed and executed the biggest CSR initiative by Ufone till date 'Child Health Care Initiative' from selection of hospitals nationwide for the project to the execution/revamp of the project; furthermore, ensured the initiative got the maximum media coverage.
• Initiated and executed Plant a Tree, Paint a Class Room and Rahbar mentorship program for under privileged children in three major cities (Islamabad, Lahore and Karachi) in collaboration with TCF (The Citizen Foundation)
• Extended the Plant a Tree initiative to instill the importance of a health environment by planting trees with the students at IMCG F-7/4 College for girls.
• Initiated a program with LUMS & AIESEC to share and train the Ufone Volunteer Group about global environmental sustainability practices. The concept is to train the trainer to further extend this information within the society, corporations and families.
• Formed the Ufone Volunteer Group with the help of HR to actively participate in CSR activities across Pakistan.
• Established "Thalassaemia Center "for children in Vehari district in partnership with Plan Pakistan & DHQ Hospital Vehari.
• Worked in Partnership with Kidney Centre (Karachi) to create a unit sponsored by Ufone to provide state of the art free and affordable kidney treatment.
• Worked in partnership with SOS village: SOS Children's Villages of Pakistan is a private social welfare organization providing orphans and abandoned children a home.
• Pakistan Tum He To Ho. A nationalistic project to enhance the image of pakistan in the international arena on social media.
• Worked on specialized projects for the minorities.
MCommunications, (Advertising) Islamabad
September 2005 - January 2007
Executive Director
• Worked directly with the CEO and headed overall operations, business development, client services and marketing.
• Headed a team of 40 people including the GM, account directors, group account managers and account managers.
• Headed the marketing department and supervision of marketing activities for key clients.
• Provided communication support for clients in terms of strategy, action plans, media plans, identification of target audiences and development of key messages etc.
• Acquired and launched UK Land investment group in Pakistan, Emmar, American Gardens, CDA, PTDC, CDNS, M/O environment, UNDP, Metro Group, Haier Pakistan, O General, Canon Pakistan, NRB, IESCO, M/O Information & M/O Tourism.
• Organized & managed South Asian Conference on Sanitation which was attended by over 500 delegates from ten countries.
• Organized and managed press conferences for UKLI at launch which was attended by over 100 press and electronic people.
• Organized and managed a Marketing & Publicity Seminar for M/O railways which was attended by the Prime Minister of Pakistan along with other high officials and heads of various multinationals.
Orient McCann Erickson, (Advertising) Islamabad
Texture and Shades, Karachi
Project: Insignia
April 1999 -June 2002
Project Manager
• Led and managed the Insignia project of the Texture and Shades group of company's and established one of the largest clothing outlets in Pakistan with an investment of PKR 45 million.
• As project manager, designed a database for customer requirements monitoring and projection of monthly sales as well as managing stock purchasing from International distributors based in the Middle East and Europe.
• Brought the daily sales of the outlet to an average exceeding PKR 100, 000
• Created an infrastructure for the sales team for optimum performance and efficiency
• Was responsible for liaising with the necessary Government departments for tax related activities
• Supervised the Branch Manager in assigning the monthly sales target and seeing proper follow up for achievement of revenue for the company.
• Negotiated and managed a joint marketing campaign with ANZ Standard Chartered which resulted in a sales increase of 150% within 3 months.
• Managed and coordinated all promotional activities and PR events for the company.
• Coordinated with advertising agencies to ensure adequate dissemination of information and promotional releases.
• Coordinated market surveys and analysis for improvement of the business figures
Bond Advertising (Pvt.) Ltd., Karachi - Lahore
December 1992- May 1998
Client Services Manager
• Joined the Bond Advertising Group and managed the POLKA account and FMC Pesticides account.
• Managed the relationship between the largest media groups and the company for optimum media placements of advertisements and negotiated discounts for maximum revenue generation to the company.
• Brought in business estimated to PKR 4-5 million per annum for each account.
• Was also responsible for the acquisition, management and release of the first AIDS campaign in Pakistan under the Ministry of Health ambit.
• Due to the responsibility displayed during my employment with Bond Advertising was also rotated to other concerns of the parent company, where I was able to set up and establish operations throughout the country.
ACSYS (AT&T), Islamabad
June 1994- May 1998
Resident Manager
• Responsible for market interaction and PR activities for the firm
• Liaised with various Government agencies
• Secured licenses from the Ministry of Communication to start data communication for the first time in Pakistan
• Secured frequency to operate data communication through Satellite and Radio Modem
• Planned for and assisted the Director Technical regarding regularity matters with Pakistan Telecommunication Authority (PTA)
• Secured Askari Bank Account to set-up V-SAT based data communication network
• Secured Associated Press of Pakistan Account to set up Radio Modem based communication network
Cargo Advisors (Pvt.) Ltd., Lahore
June 1993- June 1994
Business Manager
• Responsible for office administration and maintaining relations with the existing clients as well as pitching for new clients.
• Coordinated between clients and the cargo advisor and conducting PR activities.
• Represented cargo advisors in the market and undertaking business expansion activities