Mobasshir Raza

•Responsible for achieving primly as well as secondary sales targets, achieved a CAGR of 19% from Aprl 2016- Aprl 2019.
•Responsible for meeting monthly/Quarterly and annually sales target through proper implementation of sales & promotion plans.
•Preparing annual and quarterly sales forecast of the region, further spitting it into channel wise and then account wise for modern Trade customers.
•Devising overall business plan of the region that includes setting account wise target, trade activities
total cost per account.
•Responsible for negotiating and finalizing annual agreement with key customers that include annual sales target, Rebate, listing new items, flyer participation, Festival contracts and Planogram implementation across modern trade customers.
•Launching NPDs in market with execution and development plan that include listing &availability
assigning marketing support& secondary displays with POS materials and launch presentation for better understanding.
•Working closely with supply chain team to maintain OTIF for ground activities.
•Designing and execution of consumer promotions and activities (Dry and wet sampling, scratch& win etc).
•Maintaining 100% product distribution across all modern trade outlets, and maintaining 80% distribution across “A” and “B” class of outlets.
•Keeping an eye on short shelf life products in warehouse and devising plans and activities to sell off those.
•Providing the distributor with required tools and training program for better sales practices.
•Managing multiple agencies for successful execution of ATL& BTL activities to promote brand Delicio

•Achieved a CAGR of 21% from 2013 to 2015.
•Responsible for meeting monthly, quarterly and annually sales target of the region.
•Devised sales forecast of the region per channel per route, devising quarterly sales-promotion plan by keeping an eye on competitor’s offering and market trends.
•Responsible for negotiating and finalizing annual agreement with key customers that include Rebate, listing new items, flyer participation, Festival contracts and Planogram implementation across modern trade customers.
•Launching NPDs in market with execution and development plan that include listing &availability
assigning marketing support& secondary displays with POS materials and launch presentation for better understanding.
•Grew customer base by around 1100 new accounts through fundamental sales practices and prospecting.
•Did a route engineering of around 3400 customers thus making it easier to make journey plans and to keep customers’ data for future use.
•Keeping damages and expiry to minimum limit through regular market audits and applying
Product rotation policy.
•Devised routes journey plans of retail routes, based on geographical location and sales potential.
•Devised performance tracker of sales team through Including Key KPIs.

•Achieved a CAGR of 20% from 2009-2012.
•Started 4 new routes after having done route engineering.
•Prepared a report on 6500 ice-cream customers across central region, the report consists of information of all ice-cream customers in Riyadh, Qassim, Hail and Dwadmi.
•Won supervisor of the month contest for selling highest volume (against target) of newly introduced sku named GUF (growing up fruit).
•Responsible to ensure that the salesmen reconcile their van stocks and deposit cash on a daily basis.
•Ensuring timely collections from the market and keeping credit ageing to the minimum level.
•Responsible for achieving sales target of the area through proper implementation of sales practices

Leading a team of executives and to guide them to achieve target and to look for new business opportunities.Keeping a tab on net collection from cash customers.