Mohamad Chahrour

Managing 360 marketing of all subsidiaries & media portals of the group.
• Responsible for event calendar for all subsidiaries.
• Managing PR for all events for all subsidiaries.
• Responsible for all digital strategies, plans & campaigns for all subsidiaries.
• Responsible of implementation & retainer of social media accounts over all subsidiaries.
• Developing and managing strategic marketing plans that translate claims and features into benefits, while maximizing response rates and ROI.
• Leading in managing marketing budget.
• Managing all creative development associated with marketing plan & agencies.
• Creating dynamic audience targeting and budget channel allocation strategy.
• Defining A/B market and creative testing and collaborating with market insights on all consumer research.
• Developing, tracking and reporting campaign metrics and analytics.
• Responsible for all outbound marketing quality assurance procedures to protect audience data.
• Leading campaign automation strategy for outbound marketing channels.
• Developing complex marketing: internal cross marketing.
• Maintaining working knowledge of best practices in marketing.

Acting as a consultant and resource to the distributor's senior level management team
• Developing and implementing brand, market, and account specific sales and marketing plans
• Generating monthly reports such as forecast, significant events and major account updates
• Communicating tactically and strategically relevant data to the CEO.
• Achieving established financial objectives, sales quotas and goals within assigned accounts & region
• Planning Annual, Quarter & month promotions per product SKU per channel per outlet per display.

Winner of the Chairman’s Ring of Honor (the highest PepsiCo Global Award) in New York June 2016 for incremental sales and execution excellence over AMENA region.
• A vital key personnel in planning & achieving 2012 till 2016 annual targets with incremental sales.
• Incremental sales of 400K 8OZ raw cases in 2014.
• Incremental sales of 1 Million 8OZ raw cases in 2015.
• Incremental sales of 1.3 Million 8OZ raw cases in 2016.
• Leading a team of merchandisers that consists of 125 personnel.
• Lead execution excellence in horeca, traditional & modern trade channels to the highest competitive levels in GCC.
• Implementation of GTM program (Go To Market) under PepsiCo Lead University with transformation managers and IT Director in all aspects from sales people to hardware and software.
• Lead communication over CDAs (Contracts) over Modern Trade, Whole Sale & Semi Whole Sale to closing in the most relevant conditions suiting the firm and saving up to USD 3 millions per year from 2014 till 2016.
• Research and execution implementation for Trade Marketing Equipment from 2012 till 2016.
• Leading, training & coaching a team of 16 ADRs (Area Development Representatives) over the south Saudi Arabia region (Asser).
• Leading the implementation of Blue Zone Program over the south Saudi Arabia region (Asser).
• Leading the implementation of Golden Outlets Program over the south Saudi Arabia region (Asser).
• Transformation of sales from Whole Sale and Semi Whole Sale to Direct Distribution minimizing the Whole Sale & Semi Whole Sale from 45% to 18% and maximizing the profits to more than USD 1 million on annual bases.
• Controlling AOP COOP budget planning, break down and spending from 2012 till 2016.
• Controlling specs over the orders of coolers, trade equipment & premiums.
• Tailor doing promotion menu matrixes for horeca, traditional trade & modern trade from 2014 till 2016.
• Recruiting ADRs (Area Development Representatives) & Merchandisers to KSA