Mohamad Bekdashi

• Led the digital maturity assessment workstream for a public sector client, shaping strategic recommendations that were integrated into the broader transformation roadmap.
• Contributed to the design and implementation of enterprise architecture frameworks as part of a QAR 20M engagement, enabling a 60% improvement in delivery efficiency.
• Co-managed the development of data platform frameworks under a QAR 5M engagement, coordinating with internal teams and client stakeholders to ensure alignment and
execution.
• Developed and maintained Power BI-based reporting systems for engagements in banking and oil & gas, improving access to decision-critical insights across client leadership.
• Presented weekly updates, risks, and mitigation plans to client steering committees, supporting the engagement manager in maintaining alignment with client expectations.
• Mentored junior team members across two engagements, guiding deliverable quality, task prioritization, and onboarding to client environments.
• Supported proposal development and client relationship initiatives, contributing to KPMGs presence in digital transformation and enterprise solutions across the public sector.

• Compile competitive intelligence reports on industry trends and competitor activities.
• Organize and document marketing team meetings to ensure effective communication and record-keeping.
• Support the planning, execution, and post-analysis of marketing campaigns in collaboration with team members to ensure effective delivery and evaluation.
• Manage the companys vendor ecosystem, oversee contracts and payments, and contribute to budget planning for the marketing department and its subsidiaries.
• Coordinate activities among suppliers, agencies, and third-party partners to align efforts and maximize campaign outcomes.
• Identify and execute opportunities for press releases and media coverage, enhancing brand visibility and media presence.
• Monitor and analyze marketing initiatives to demonstrate the ROI of ongoing campaigns and report to the relevant stakeholders.
• Extract and interpret relevant data to refine targeting strategies and optimize marketing campaign performance.

• Evaluate business processes by identifying improvements and optimization points and proposing actionable solutions.
• Gather and analyze new business requirements based on best practices, documenting them to ensure clarity and precision.
• Model business processes to identify and capitalize on opportunities for efficiency and innovation.
• Identify and secure B2B sales opportunities, negotiating deals that ensure sustained revenue and business growth.
• Collaborate with stakeholders to validate and negotiate requirements, ensuring alignment of business goals with project objectives.
• Enhance communication channels and feedback mechanisms to improve customer engagement and satisfaction.

- Identify potential customers through effective networking and industry research, utilizing advanced analytics to tailor product offerings to individual customer needs.
- Conduct comprehensive competitor analysis and strategic B2B negotiations to increase market share.
- Cultivate and maintain robust client relations to ensure loyalty and repeat business.
- Maintain a thorough knowledge and understanding of the companys products and service offerings to drive growth through meeting and exceeding personal and team targets.