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Mohamad Daher, Commercial Manager

Mohamad Daher

Commercial Manager·Cozmetica International Beauty TradingAll Branches,

United Arab Emirates

Bachelor's degree, Marketing

Work experience

Total years of experience: 37 years, 1 months

Commercial Manager

June 2026 - Present

Cozmetica International Beauty TradingAll Branches,

Abu Dhabi, United Arab Emirates

June 2026 - Present

• Lead commercial operations across the UAE branch network, executing distribution
strategy and aligning sales and pricing initiatives to drive revenue growth and expand
market share in the beauty trade.
• Manage and grow key retail and trade partnerships across all branch locations,
strengthening brand presence and achieving performance tracking targets.
• Coordinate cross-functional collaboration between marketing and operations teams to
ensure brand consistency, supply efficiency, and customer experience standards network
wide.
• Execute sales forecasting and performance tracking systems across all branch locations,
translating business goals into actionable operational plans aligned with P&L ownership.
Company industry:
FMCG
Job role:
Management

Business Setup Manager – Business Development & Operations

September 2025 - June 2026

PH for Business

Dubai, United Arab Emirates

September 2025 - June 2026

• Developed and executed operational strategies for end-to-end business development of new
ventures, advising clients and investors on structuring, licensing, and UAE regulatory
compliance as primary stakeholder liaison from concept to launch.
• Led cross-functional operations spanning Sales, Marketing, and HR to deliver new company
outlets in Business Bay and Al Nahda on time and within budget.
• Spearheaded a digital transformation initiative building an online beauty products platform
with supplier integration and e-commerce readiness, enabling a new revenue channel.
• Drove business development for a new private-label beauty line, coordinating with
manufacturers on product strategy and go-to-market execution.
• Managed full operational setup for two new beauty salons, from licensing through
operational launch, ensuring regulatory compliance across locations.
• Established vendor management and supply chain integration protocols across new
ventures, negotiating supplier contracts to optimize procurement and cost control.
Company industry:
Fashion Design

Operations Manager

August 2008 - September 2025

Emirates Platinum Center

Al Ain, United Arab Emirates

August 2008 - September 2025

«Lead daily operations across Sales, Logistics, and Customer Service for a premium retail outlet, managing
22+ staff and a yearly throughput of AED 8M average.
«Designed and implemented standardized SOPs, reducing processing errors by 28% and improving
order-fulfillment speed by 22%.
«Developed a comprehensive training program that increased staff productivity by 18% and lowered
turnover rate by 12%.
+ Instituted a customer-feedback loop and rapid-response protocols, raising Net Promoter Score from 62 to
78 within two years.
«Collaborate with senior leadership to define departmental budgets, achieving cost savings of AED 1.2M
through process streamlining and vendor renegotiations.
Company industry:
Personal Care Centers
Job role:
Management

Sales Manager

May 1994 - May 2008

The Coca-Cola Company

Dubai, United Arab Emirates

May 1994 - May 2008

• Led a 40-member sales team across three territories, executing a revenue growth strategy
that delivered 15%+ annual growth and 8% market share expansion.
• Built account-management and business development best practices, increasing key
account retention by 25% and secondary-territory sales by 30%.
• Designed and facilitated sales-training workshops on consultative selling and competitor
positioning, improving average deal size by 20%.
• Led quarterly market analyses and competitor benchmarking to inform pricing strategy,
driving a 12% gross margin uplift.
• Presented sales performance and revenue reporting to executive stakeholders, directly
influencing product-launch and resource-allocation decisions.
Company industry:
FMCG
Job role:
Sales

Branch In-Charge

January 1989 - January 1994

Gulfco

Dubai, United Arab Emirates •Remote

January 1989 - January 1994

• Directed distribution operations across 3, 500+ SKUs in frozen, dry-food, and cleaning
products categories, supporting 55 international principals.
• Built and led a 20-person sales and logistics team, consistently exceeding monthly sales
targets by 110%+.
• Streamlined order-entry and inventory-control processes, reducing order-cycle time by 25%
and maintaining stock variances under 1%.
• Negotiated vendor and carrier contracts, securing volume discounts that lowered cost of
goods sold by AED 750K annually.
Company industry:
FMCG
Job role:
Management

Education

The International University, United States of America

September 2006

September 2006

Bachelor's degree, Marketing

United States

The International University

September 2006

September 2006

Bachelor's degree, Marketing

United States

The International University Of Missouri

February 2006

February 2006

Bachelor's degree, BBA

United States

GPA (percentage): 92%

GPA (percentage): 92%

During my Bachelor of Business Administration studies, I built comprehensive expertise in business management, leadership, and organizational development. My final project focused on analyzing business operations and designing an improvement framework that enhanced workflow efficiency, increased customer satisfaction, and optimized internal processes. This work strengthened my analytical, planning, and problem-solving capabilities.

Skills

Teamwork

Expert

Communications

Expert

Goal Orientation

Expert

Negotiation

Expert

Training and Development

Expert

Strategic and tactical Sales Planning

Expert

Market Research & Analysis

Expert

Profit Building & Sales Growth

Expert

Marketing Campaign Management

Expert

Microsoft Office

Expert

Marketing

Expert

Sales Management

Expert

Business Development

Expert

Project Management

Expert

Management

Expert

Sales

Expert

Administration

Expert

Customer Service

Expert

Team leadership

Expert

Teamwork

Expert

Communications

Expert

Goal Orientation

Expert

Negotiation

Expert

Training and Development

Expert

COST CONTROL

Intermediate

BUSINESS NEGOTIATION

Intermediate

BUSINESS OPERATIONS

Intermediate

DISTRIBUTION STRATEGIES

Intermediate

LEAN SIX SIGMA

Intermediate

LOGISTICS MANAGEMENT

Intermediate

PROFIT AND LOSS P&L MANAGEMENT

Intermediate

RETAIL OPERATIONS

Intermediate

SUPPLY CHAIN OPTIMIZATION

Intermediate

BUSINESS ADMINISTRATION

Intermediate

CONTINUOUS QUALITY IMPROVEMENT CQI

Intermediate

FINANCE

Intermediate

INVESTMENTS

Intermediate

OPERATIONAL EXCELLENCE

Intermediate

OPERATIONS MANAGEMENT

Intermediate

STANDARD OPERATING PROCEDURES DEVELOPMENT

Intermediate

STRATEGIC THINKING

Intermediate

Microsoft Excel

Intermediate

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
International Computer Driving Licence
strategic coaching methodologies and leadership competencies
process improvement methodologies, statistical analysis, and waste reduction
Six Sigma Foundation (in-house training) «Advanced Leadership & Coaching Workshop
«ICDL Certified
Training
Train the Trainer
Coca cola academy
Apr 2005
Sales Orientation Course
Coca cola academy
Jun 2000
Super Management – Module-1 Coca Cola.
Coca cola academy
Apr 1996

Hobbies and interests

sports,nature,travelling.