mohamad Adra

•Identifying, developing and managing client/business relationships
•Business development and marketing for new business
•Networking and event management
•Database management
•Management of financials including budgets and forecasting
•Team management, training and development

 Responsible for business development in the private sector, school account management and sales of the “ I Read Arabic” platform across KSA.
 Managing the sales team and establishing sales policies.
 Planning and launching marketing campaigns.
 Building relationships with schools and teachers to ensure brand loyalty and renewals.
 Deliver and manage trainings on products.
 Control customer account details on CRM.
 Working on IRA sales growth strategies in new geographies.
 Working closely with the technical and content teams to optimize the product according to feedback from stakeholders.
 Conducting frequent customer research and focus groups to gauge brand and product experience & value.
 Attending seminars, workshops and trade events to build stakeholder network.

Limited contract - Temporary 3 Months

 Conduct marketing research to identify industry trends and commercial opportunities.
 Develops financial strategies by guiding to establish financial goals; matching goals to situation with appropriate financial plans.
 Perform financial analysis to support business development planning.
 Develop and implement a marketing strategy according to objectives and budget.
 Prepare detailed proposals and marketing plans.
 Advise on branding, positioning, communications and other marketing issues.

Business Opportunity Assessment:
 Market research and competition analysis.
 Preparing financial feasibility studies, and risk analysis.
 Preparing detailed business plans.
Execution of approved projects:
 Executing the approved business plans.
 Responsible for all the operational aspect for executing the projects including but not limited to the following:
o Deciding on the new retail locations.
o Recruiting the needed staff.
o Engineering - following up with the engineers/ designers for retail decoration and design.
o Marketing and communication plan - following up with the marketing executives and agencies for website development, brochures, social media etc…
o Implementing customer-service standards.
 Regular and timely reporting of project progress to the CEO.
 Leading and monitoring work in process and projects profitability.
Major achievements:
 Achieved the execution of approved business plan of “Inside-Out” project in Khobar/ Saudi Arabia according to planned period and approved budget.
 I am currently planning a new phase of the project through opening the same branded retail shop in multiple new locations in Saudi Arabia.
 Responsible for executing the market research and the financial feasibility and for any new potential investments.

 Providing a complete range of personal and corporate banking services to clients such as deposits, withdrawals, transfers, account statement inquiries, bill and direct payments.
 Undertook the daily planning of the cash shipments in and out of the branch. Prepared cash orders for corporations.
 Managed balancing the tellers at the end of each business day and ATM machines twice a week. Reported daily results to branch manager.
 Selling of various products to clients (Credit Cards, Mortgage, Loans, and Bancassurance) in order to achieve branch target.
 Prospecting and identifying new leads and pitching to the clients.
 Preparing compliance reports and money laundry standards.

 Documenting financial transactions by entering accounts information.
 Monitor cash balances and requirements.
 Participating in the budgeting and forecasting process.
 Leading financial audit process.

 Achieved breakthrough results yielding the highest sales records in the last two quarters.
 Prepared feedback on procedures and recommendations for improved sales to the sales manager.
 Helped customers in selecting products.
 Developed clientele by sustaining client profiles, and sending them sales notifications, “thank you” mails and special offers.
 Maintaining merchandise standards and visual standards.