Head of Marketing / Conceptual Artist
Ayyam Gallery
Total years of experience :20 years, 9 Months
Head of Marketing Strategies, Communication & Business Planning for Ayyam Projects, Ayyam Gallery's new online venture. Developed the strategic plan for the new corporate sales and passion Investment operation. Professional Fine Art Photographer & Conceptual Artist.
Senior branding & marketing strategist. Developed integrated marketing communication plans for key clients. Lead the branding team to deliver multi-dimensional branding strategies. Prepared complex brand intelligence studies and market research. Developed branding platforms (brand positioning, brand architecture, brand messaging) & planned specialized branding frameworks including: Employer branding, Corporate Social Responsibility & Recognition Plans. Introduced and executed modern marketing tactics including Digital branding, Inbound & Content Marketing and Online User Experience. Developed & delivered key pitches and proposals for potential clients. Key Industries and selection of clients: Healthcare (nawah - Arabian Medical Marketing Company), Corporate (Nazer - Nazer group) Automotive (Ajar Aljomaih), Media & Events (Blink Experience, Eco Cube).
(Developed and lead key strategic projects requiring the interpretation and detailed analysis of complex market research that was conducted to identify new business innovations. Developed strategic marketing plans for new ventures. Collaborated with functional area colleagues on implementing new project strategies and launching new initiatives. Developed & delivered presentations for internal and external meetings. Coordinated all marketing functions for the purpose of assuring brand consistency. Aligned initiatives and strategies internally and externally with the overall brand message. Defined & controlled the communication matrix for ‘ITSME’ projects internally as well as with external clients. Projects and clients list: Social Entrepreneurship Summit, Gianni Barbato - Barbato Design Studio, Hamour International, Food 4 Mind, Rahbani Productions)
(Marketing Consultant and Business Development Lead. Worked with the creative teams on various projects involving brand building, marketing consultancy, project development & coordination, strategic analysis, marketing, sales coaching and sales development, Visual Presentations and public speaking training). Some of the clients worked with on the mentioned projects are: Starbucks, Curves International, Investment Development Authority of Lebanon - IDAL, Fransabank, Lifestyles Health Club, Eideal, Chataoui Group, Primedia, Printech, AK Production, Lihamra2i.com, Tehini Hana & Co, Sannine, Stronghold Sound - Production Studios, etc.
- In 2010 Created, Launched, and Managed the First International Photography project in Lebanon: Mosaic: Achrafieh International Photography Contest - Organized 12 Photo-exhibitions & 2 International Workshops and Lectures - Project was covered by Major Local and Regional Media: MBC, Alaan TV, Al Hurra, Future TV, MTV, LBC, NBN, TL, OTV, Assafir, Annahar, Alakhbar, Albalad, l'Orient le Jour, Alshark el Awsat, Alhayat, Time Out Beirut., Radio Alshark, etc…
--- Received the ‘Live Achrafieh’ Award for the success of ‘Mosaic: Achrafieh International Photography’ Project and for its contribution to the neighborhood and the community of Achrafieh
- In 2009 Created, Launched, and Managed the First International Street Photography Contest in Lebanon: “Lakum Hamra2ukum wa Li Hamra2i” - Organized 7 Photo-exhibitions & 2 International Workshops and Lectures - Project was covered by Major Media: Future TV, MTV, LBC, Assafir, Annahar, Alakhbar, Albalad, Alshark el Awsat, Time Out Beirut., etc. This was followed by a top selling book: “My Hamra, your Hamra”, currently sold at Virgin, Antoine, and other major Libraries.
(Provided direct & indirect support to active investors as well as gave pre-investment assistance to prospective investors. Additionally, developed a number of internal plans & analysis reports serving the strategic direction of the Authority’s work & role. Initiated & developed the “Branding Lebanon Strategic Plan”, the “Nahr Ibrahim SWOT Analysis and projects development”, the “ISIC usability enhancement and project coordination” (isic.idal.com.lb), and the “IDAL Presentations Enhancement and workshop”.
(Trainee, Preparing expeditions follow-ups data and financial reports for the ongoing projects of WWTP in Nabatieh and Ras Nabi Younes - Marketing Strategy and Commercial planning research for current and prospective markets including Lebanon, Jordan, Qatar, Egypt, Kuwait and Oman - requires Management, Marketing, Finance, and Excel knowledge alongside a good command of French and English)
Presenting the facilities, price presentations, enrollment procedures, and after sales feedback and assistance. Prepared a SWOT analysis for lifestyles and a detailed structure for a new department (PR and Marketing Communication department) alongside a full activities program - requires good sales techniques and good communication skills)
Major and additional courses: (Economics – International Business – Marketing – Operation Mgt – Project Mgt – International Relation – Political analysis – Accounting – Finance – TQM…) Senior Project: image consultancy (personal and corporate imaging) grade received: (A) President and founder of the Neo Student Society – A.U.S.T – 2001 – 2003. Awarded club of the year in 2001/2002