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Mohamed Abouzeid , General Manager & Sales Manager (Confectionery & Bakery Manufacturing)

Mohamed Abouzeid

General Manager & Sales Manager (Confectionery & Bakery Manufacturing)·International Food Chains

Saudi Arabia

Master's degree, Business Administration

Work experience

Total years of experience: 27 years, 2 months

General Manager & Sales Manager (Confectionery & Bakery Manufacturing)

January 2023 - Present

International Food Chains

Jeddah, Saudi Arabia

January 2023 - Present

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Company industry:
Catering, Food Service, & Restaurant

GENERAL MANAGER | FMCG MANUFACTURING

January 2023 - May 2026

INTERNATIONAL FOOD CHAINS

Jeddah, Saudi Arabia

January 2023 - May 2026

Provided complete executive leadership for the company with full responsibility for business performance,
manufacturing operations, commercial activities and organizational development while reporting directly to the
Board of Directors.
Key Responsibilities: Full P&L ownership; managed Manufacturing, Sales, Marketing, Procurement, Supply
•
Chain, Warehousing, Distribution, Finance, HR, Quality, and Maintenance; developed business strategy, annual
operating plans, and approved capital expenditure budgets; led corporate restructuring and expanded supplier
networks.
Company industry:
Catering, Food Service, & Restaurant

Sales Manager (FMCG Division)

May 2016 - November 2022

Olayan Group

Riyadh, Saudi Arabia

May 2016 - November 2022

• Designed and deployed aggressive sales strategies that generated sustained revenue growth and expanded
market share across the confectionery, chocolate, and juice portfolios.
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•
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Established regional annual sales plans, managed commercial budgets, and monitored team performance
metrics closely against corporate KPIs.
Led, coached, and upskilled a high-performing sales team to maximize retail productivity and exceed aggressive
distribution milestones.
Cultivated strong long-term partnerships with major wholesalers, key modern trade accounts, and primary
regional distributors.
Collaborated with marketing departments to synchronize trade promotions, capitalize on consumer trends, and
manage successful new product launches.
Optimized corporate cash flow and drastically reduced overdue accounts by actively managing collection
operations and evaluating client credit limits.
Company industry:
FMCG
Job role:
Sales

SALES MANAGER | FMCG DIVISION

May 2016 - November 2022

OLAYAN GROUP

Riyadh, Saudi Arabia

May 2016 - November 2022

Directed commercial operations across the Central Region while managing an annual business portfolio exceeding
SAR 60 Million.
Managed annual business exceeding SAR 60 Million while consistently achieving 125% of annual sales targets.
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Led a high-performing regional sales organization and launched new product portfolios.
Strengthened commercial alignment with key accounts, wholesalers, and distribution networks.
Optimized collection cycles and credit risk tracking to visibly improve corporate cash flow.
Company industry:
FMCG
Job role:
Sales

Regional Manager – Southern Region

January 2010 - March 2016

Middle East Development Co. Ltd. (Medco)

Abha, Saudi Arabia

January 2010 - March 2016

Directed the regional Fleet Sales and Development team, driving business development and consistently
•
surpassing annual growth targets.
Key Achievement: Accelerated fleet sales revenue by 50% within the of
Built lucrative, long-term strategic relationships with massive corporate accounts and government fleet clients
across Saudi Arabia.
Managed industrial fleet sales operations, logistics, and client relations for premier global brands, including
Generac, Genie, Putzmeister, Dynapac, Gehl, Power Curbers, Liugong, Denair, and Husqvarna.
Spearheaded an enhanced after-sales service division (maintenance, parts, rapid response) that substantially
elevated customer retention and brand loyalty.
Company industry:
Sales Outsourcing
Job role:
Sales

REGIONAL MANAGER – WESTERN & SOUTHERN REGIONS

January 2010 - March 2016

MIDDLE EAST DEVELOPMENT CO. LTD. (MEDCO)

Jeddah, Saudi Arabia

January 2010 - March 2016

Led regional operations with complete responsibility for sales, after-sales services, profitability and branch
performance.
Increased annual regional revenue from SAR 10 Million to SAR 25 Million.
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Expanded physical footprint from one initial hub to two functioning regional branches under full P&L oversight.
Supervised Sales, After-Sales Service, and day-to-day Branch Operations for premier international equipment
Company industry:
Sales Outsourcing
Job role:
Management

Sales Supervisor

August 2004 - November 2010

Olayan Group – KSA

Riyadh, Saudi Arabia

August 2004 - November 2010

• Supervised and coached the sales team, achieving annual sales targets and
improving team performance.
• Developed sales strategies targeting corporate, government, and commercial clients.
• Built and sustained long-term client relationships, ensuring repeat business.
• Managed the full sales cycle, including major deal negotiations, delivery, and post
sales support.
Company industry:
Paper & Paper Product Manufacture
Job role:
Sales

National Sales Manager

October 2006 - December 2009

International Development Programmes (IDP)

Cairo, Egypt

October 2006 - December 2009

Led the Fleet Sales Division on both national and international levels, successfully pitching and securing multi
•
million-dollar government fleet contracts.
Key Achievement: Contributed to a massive 530% growth in fleet sales revenue through highly targeted sales
planning and relationship development initiatives.
Oversaw procurement, supply chain logistics, and distribution networks for major global industrial brands
(Putzmeister, Kabag, Alimak, Potain, CBO, XCMG, Gomaco).
Transformed organizational culture into a highly accountable, performance-driven environment by restructuring
KPIs and introducing hands-on mentorship programs.
Company industry:
Mechanical Engineering
Job role:
Sales

NATIONAL SALES MANAGER

October 2006 - December 2009

INTERNATIONAL DEVELOPMENT PROGRAMMES (IDP)

Cairo, Egypt

October 2006 - December 2009

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manufacturers.
Structured nationwide distribution networks and scaled the sales departments capabilities.
Embedded structured performance management frameworks and a target-driven KPI culture across branches.
Company industry:
Mechanical Engineering
Job role:
Sales

Equipment Sales Manager

August 2004 - September 2006

Arabian Trade Equipment Company (ATEC)

Cairo, Egypt

August 2004 - September 2006

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Company industry:
Hardware & Building Materials
Job role:
Sales

EQUIPMENT SALES MANAGER

August 2004 - September 2006

ARABIAN TRADE EQUIPMENT COMPANY (ATEC)

Cairo, Egypt

August 2004 - September 2006

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Formed a dedicated after-sales technical support division to sustain multi-year client account values.
Negotiated and secured high-value strategic contracts with infrastructure tier-1 private builders.
Company industry:
Hardware & Building Materials
Job role:
Sales

Sales Representative

February 1999 - June 2004

Gazzaz Saudi Co. – KSA

Khobar, Saudi Arabia

February 1999 - June 2004

• Built and maintained relationships with corporate and commercial clients.
• Presented products and services, assisting clients in selecting the best solutions.
• Prepared proposals and quotations supporting large-scale deals.
• Collaborated with marketing, logistics, and support teams to ensure seamless
customer experience.
• Resolved customer issues promptly, maintaining high satisfaction.
Company industry:
Perfume & Cosmetics
Job role:
Sales

Sales Representative

February 1999 - June 2004

Gazzaz Saudi Co.

Khobar, Saudi Arabia

February 1999 - June 2004

Nurtured relationships with corporate and commercial clients, identifying business needs and delivering tailored
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Company industry:
Perfume & Cosmetics
Job role:
Sales

SALES REPRESENTATIVE

February 1999 - June 2004

GAZZAZ SAUDI CO.

Khobar, Saudi Arabia

February 1999 - June 2004

Developed corporate accounts and established strong, long-lasting customer relationships across Saudi Arabia.
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• Identified customer commercial needs to prepare accurate proposals, quotes, and onboard accounts smoothly.
Company industry:
Perfume & Cosmetics
Job role:
Sales

Education

Denmark

August 2021

August 2021

Master's degree, Business Administration

Egypt

Scandinavian Business School

August 2021

August 2021

Master's degree, MBA

Denmark

Scandinavian Business School

August 2021

August 2021

Master's degree, ادارة الأعمال

Denmark

SCANDINAVIAN BUSINESS SCHOOL

January 2021

January 2021

Master's degree, ادارة الاعمال

Denmark

Zagazig University

May 1997

May 1997

Bachelor's degree, Business Law

Egypt

Zagazig University

May 1997

May 1997

Bachelor's degree, قانون دولى و تجارى

Egypt

ZAGAZIG UNIVERSITY

May 1997

May 1997

Bachelor's degree, Law

Egypt

Skills

Sales

Expert

Marketing

Expert

Administration

Expert

Team Management

Expert

Sales Management

Expert

Customer Service

Expert

Business Development

Expert

Management

Expert

Project Management

Expert

Training

Expert

COMPUTER HARDWARE

Intermediate

COST REDUCTION

Intermediate

FLEET MAINTENANCE

Intermediate

INDUSTRIAL EQUIPMENT

Intermediate

LEADERSHIP

Intermediate

LEARNING STRATEGIES

Intermediate

MASTER OF BUSINESS ADMINISTRATION MBA

Intermediate

ACCOUNT DEVELOPMENT

Intermediate

FAST MOVING CONSUMER GOODS

Intermediate

FLEET MANAGEMENT

Intermediate

OPERATIONS

Intermediate

PROCUREMENT

Intermediate

STRATEGIC PARTNERSHIP

Intermediate

SUSTAINABLE BUSINESS

Intermediate

BUSINESS TO BUSINESS

Intermediate

BUSINESS OPERATIONS

Intermediate

CONTRACT DRAFTING

Intermediate

DATA ENGINEERING

Intermediate

FOOD MANUFACTURING

Intermediate

PROFIT AND LOSS P&L MANAGEMENT

Intermediate

Languages

Arabic

Native Speaker