Retail Store Head
Sharaf Dg
Total years of experience :18 years, 1 Months
manage a retail outlet branch of electronics products with 35 staff in different positions, ensuring a smooth operation, following company's SOP and increase branch productivity and profitability.
Creating a positive customer's experience and make sure all staff are working in a positive environment.
Give coaching and training for current and new staff in product knowledge and selling skills in order to maximise staff experience and customer satisfaction.
As a head of the branch, I have deep details about all branch functions from cashiering, inventory, customer service to sales process.
Defusing customer misunderstanding and conflicts between staff.
Ensure better link between all departments and ensuring proper manpower during every working shift.
Plan and execute marketing campaign to promote branch products and increase customers flow to the branch.
Prepare staff KPIs and make sure they are understanding it for future appraisal and evaluation.
Managing Big Format Electronics & home appliances store.
Inventory Controller for all Stores.
On floor coaching, evaluating and supervising by examples.
Managing all stores and opening new branches.
Dubai Mall Branch in charge opening new store.
Official Trainer for Customer Service Course
Consumer Electronics Show ( CES) 2009/2010 attendance at LAS VEGAS USA
Consumer Satisfaction Indicator (CSI) measuring and evaluating
Key Performance Indicator (KPI’S) staff setting and evaluating
Managing store operations set the yearly target and dealing with the suppliers.
Complains handling & over-come it, and market survey
Reporting to the GM for all retail operations related issues.
Achieve customer’s maximum satisfactions and forecast the store action plans.
Yearly staff appraisal.
Using SAP systems/Elvis, OE400
Attending group of all board of Directors for monthly meeting.
Build corrective actions, environment and motivation that will support the employee and the team in accomplishing their goals and objectives.
Order, receive, and display all products in accordance with company procedure.
Transmit accurate daily reports, maintain records and conduct all store operations as established by company policy and procedure.
Identify Training & Development “demands” of the employees, in order to improve his/her performance level.
Inform Retail Manager of all significant events that occur within the assigned store ( Sales, personnel, Operations, Competition)
Develop and submit quarterly objectives to Retail Manager.
Preparing presentations on monthly and Quarterly Store achievements.
Ensure all associates including promoters, CRO’s and other staff to be on the sales floor and available for customers
Innovative-Initiative think out of the box.
•Maintain safe environment for customers and associates
•Prepare and post employee work schedule a minimum of two weeks in advance at all times
•Ensure proper staffing at all times.
•Order, receive, and display all products in accordance with company procedure
•Transmit accurate daily reports, maintain records and conduct all store operations as established by corporate policy and procedure
•Inform Retail Manager of all significant events that occur within the assigned store (sales, personnel, operations, competition).
•Maintain pleasant and professional relationship with all customers
•Maintain professional rapport with vendors, corporate associates
•Recommend changes to improve merchandising and store operations.
•Develop and submit quarterly objectives to Retail Manager.
•Making presentations on monthly and Quarterly Store achievements.
•Ensure all associates including promoters, CROs and other staff to be on the sales floor and available to customers.
•Achiever of profit objectives per brand, inventory control and pricing.
•Development of marketing plans and their execution.
•Dealer management, payments and correspondence with all principals.
•Training, motivating all respective sales promoters and merchandisers.
•Implementing the strategies related to the dealership chain.
•Dealing professionally with big accounts all over the UAE market such as Carrefour, Jumbo Electronics ….etc
•Visiting regularly all dealers on site all over the Emirates.
•Managing and supervise the team work of minemum15 persons.
•Reporting directly to the general manager in a weekly basis.
•Attending weekly board meetings and panel discussion with regards to the business planning.
•Manage a team work and guide them thru the right channel of work
•Direct report to the G.M regarding the daily issues and the appropriate solutions.
•Prepare a monthly target and suggest the suitable ways to achieve it.
•Development Sony IT related products sales and after sale services.
•Achieved the highest performance of selling and demonstrating Sony Multimedia products.
•Generating Customers Inquiries & Market Survey.
•Product Advertisement, Pricing Policy, Exhibition, Demonstrations, Presentations.
•Responsible for developing sales strategies and achieve pre set target.
•Supervise and creates new computers laps for governmental institutes.
• Deliver IT presentation at customers place.
• Responsible for developing dealer’s network.
• Increasing IT revenue and new laps base.
• Receive and review action reports from the section managers.
• Assign sales target and monthly achievement
• Regular monitoring and update stocks and sales forecast to company target.
• Identify, interact and follow up with potential accounts for awareness, promotion of company products.
•Setup up a new showroom and price policy
JDE Software (ERP) system for sales and stocks management. Knowledge of AS400 Set program of the company. Local area networking (wired & wireless). Desktop environment including Windows 3.1, Win 95, 98, 2000 and WinXP Spreadsheets, analysis, graphic, presentation and various desktop applications. Extensive exposure on note books, desktops and PDA’s. Computer hardware (spare parts & accessories). Video and digital cameras knowledge. Familiar with home appliances, pricing and specifications. A+ (hardware assembling and computer troubleshooting).
