Mohamed Asaad

Led the company's commercial strategy, driving revenue growth, business expansion, and market penetration across the UAE. Directed the full commercial lifecycle, including sales, customer acquisition, retention, partnerships, and monetization initiatives. Managed cross-functional teams spanning Sales, Product, Operations, and Customer Success while establishing KPIs and performance frameworks to achieve business objectives. Developed go-to-market strategies, pricing models, and scalable revenue streams, while leading strategic partnerships and key account negotiations. Leveraged CRM, analytics, and operational best practices to improve sales performance, customer experience, and long-term business growth.