Mohamed Cherif

• Led the successful launch of \[new business line/service/project\], achieving full operational status and contributing to long-term revenue stability.
• Established strategic alliances with international suppliers/partners, enhancing supply reliability and opening new commercial opportunities.
• Redesigned business model elements to improve operational resilience, reducing dependency on single revenue streams and strengthening risk management framework.
• Drove 240% growth in net profit by diversifying business activities, introducing new high-margin revenue streams, and enhancing overall portfolio risk management.
• Led sales teams to consistently exceed targets through strategic client engagement and tailored commercial proposals
• Built and maintained long-term relationships with key clients and partners across local and international markets
• “Conducted extensive global market exploration through business travel to 28 countries worldwide, identifying high-potential investment and commercial opportunities, resulting in successful business expansions, new supplier networks, and diversified revenue streams.”
• “Led international scouting missions to 28 countries to evaluate emerging markets, assess competitive landscapes, and secure strategic partnerships, contributing to portfolio diversification and risk mitigation.”
• Spearheaded strategic project development initiatives, including introduction of new revenue streams and business lines, resulting in enhanced operational resilience and long-term sustainability
• Established key strategic partnerships with international entities, expanding market access and supporting sustainable supply chain diversification
• Led cross-functional teams in identifying and executing growth opportunities beyond traditional sales channels
• Built and nurtured long-term relationships with stakeholders across local and international markets

• Achieved over 400% increase in sales volume through direct client relationship strategies and successful launch of targeted social media advertising campaigns
• Improved marketing team performance and efficiency, resulting in higher campaign ROI and faster execution
• Developed and executed integrated marketing plans that strengthened brand positioning and expanded customer acquisition
• increase in sales volume by designing and executing high-performance digital marketing campaigns across social media (Facebook, Instagram, LinkedIn) and paid advertising channels (Google Ads, Meta Ads), with focus on audience targeting, A/B testing, and real-time optimization
• Led full-cycle digital advertising campaigns, including strategy development, creative direction, budget allocation, and performance tracking, resulting in significantly higher ROI and faster lead generation
• Enhanced e-commerce presence through platform optimization, content marketing, SEO improvements, and conversion rate optimization (CRO), driving increased online traffic and customer retention
• Managed cross-functional marketing teams to deliver integrated digital strategies, incorporating social media content, email marketing, and influencer collaborations for maximum brand visibility and engagement
• Analyzed campaign metrics (using Google Analytics, Meta Insights, and other tools) to refine tactics, reduce acquisition costs, and scale successful initiatives

• Reduced total import/export and logistics costs by 50% through proactive supplier sourcing, competitive pricing negotiations, and sustained supply stability
• Accelerated shipping and customs clearance procedures by optimizing documentation workflows and partnering with high-efficiency freight forwarders, significantly reducing delivery timelines
• Managed end-to-end international trade operations with full compliance, ensuring seamless supply chain flow and minimized operational delays

Assisted in economic research projects during Master’s studies, focusing on data analysis and modeling.
Key Achievements: • Conducted econometric analysis and time-series studies on economic datasets. • Collaborated on reports involving financial and macroeconomic indicators. • Gained proficiency in analytical tools, preparing for professional roles in quantitative finance.
Skills: Econometrics • Research • Data Analysis