Sales Manager
Rahash For Food industries
Total years of experience :20 years, 8 Months
Highlights
KSA province Leading the sales operations and maintaining the operations of company sales.
Key Responsibilities:
-Develop the execution fundamentals to meet Business Objectives of Value/Volume/Profitability and Market Share in line with the BU Strategy.
-Ensure that operations comply with company rules and values.
-Determine, prepare and manage marketing and sales annual budget
-sales revenues through positive planning, deployment and team management Develop and recommend product positioning, packaging, and pricing strategy identify valuable emerging markets
-Find and develop new markets and improve sales
Highlights
Sharkya province Leading the sales operations and maintaining the operations as one of the owners.
Key Responsibilities:
-Achieve growth and hit sales targets.
-Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
-Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.
-Identify emerging markets and market shifts while being fully aware of new products and competition status.
-drive the sales process from plan to close.
-Supervise the sales team, conduct periodic performance appraisals, identify and fulfill training needs and provide leadership and motivation to improve teamwork, performance and productivity.
Highlights:
Central & Southern region: Reporting to the owner - leading sales team to build a new business for this new company and opening new areas in the future to covering the kingdom
Key Responsibilities:
Stimulate stores’ sales growth and maximize volume and revenues by using available tools in order to achieve target and KPIs
Responsible of the sales target and KPI’s for the assigned stores, analyze business performance and take prompt corrective action
Pursue business opportunities
Coach and lead store managers and store teams, to maximize sales through high standards of operational execution
Lead, coach and train teams to effectively execute and maintain Visual Merchandising standards
Ensure procedures, policies, legal requirements and ethical standards are followed to ensure company assets are protected
Highlights:
Jeddah Area: Reporting to the Regional Sales Manager - Western Region, lead a team of 6 Supervisors and 42 sales representatives and managed the Jeddah sales team (October 2018 to March 2018)
Riyadh Area: Started by managing sales and distribution in the western Area of Riyadh region and grew business with headcount increasing to 36 (February 2018 - September 2018)
Southern Region: Successfully increased area of operations by opening new depots in Jazan in February 2017 (started with 5 routes with currently 8 routes), Khamis- Abha in March 2017 (4 routes to 10 routes) and Wadi Al Dawasir in August 2017 (3 routes to 4 routes), achieved 50% coverage of the southern region in 6 months and achieved full coverage of the assigned area by end of January, 2018 with 8 supervisors and 40 salesmen (November 2016 - January 2018)
Key Responsibilities:
Develop the business plan and sales strategy to achieve all sales, revenue, profitability, market share and sustainable growth targets for the area.
Coordinate with the marketing team in implementing marketing and promotional campaigns across all channels in the region to achieve sales and growth targets.
Manage direct sales to key accounts ensuring high quality of service to build and sustain productive relations driving enhanced business and revenues.
Produce periodic management information reports highlighting performance, opportunities and areas of concern with recommended action plans for improvement.
Highlights:
Overachieved results for 2015 by 7% sales over the assigned target.
Achieved successful distribution of a new product Cappy juice in the retail channel in 2015
Key Responsibilities:
Reported to the Site Manager. Led a team of 1 supervisor, salesman and 8 customer service representatives in sales and distribution of Coca-Cola products in the retail trade through the Direct Store Delivery (DSD) model.
Developed business plan and sales strategy along with associated action plans to achieve predefined business goals and objectives for the unit.
Created effective daily work schedules and route plans, allocated tasks and targets to staff and monitored performance ensuring delivery of results.
Coordinated the planning and execution of all regular and seasonal promotions in the market ensuring efficient implementation of the marketing calendar.
Conducted regular reviews of sales performance, identified variances from plans and budgets, implemented corrective actions and produced management information reports.
• Reported to the Regional Sales Manager, led a pre-sales team of 5 and managed development of new customer accounts in the direct store delivery (DSD) channel focusing on the restaurant segment
• Managed a portfolio of 350 exclusive customers, meeting distribution goals and delivered 3.5% growth above target in 2014
• Reported to the Unit Sales Manager, led a team of 5 comprising of salesmen, ADR and TC and managed direct sales and distribution of all PepsiCo products dealing with 650+ exclusive direct sales customers.
• Achieved targets and delivered consistent year-on-year sales growth
• Participated in introduction of new products - Tropicana Frutz, Barrio beer and Lipton ice tea - and achieved distribution goals
• Reported to the Unit Sales Manager, led a team of 12 from 5 countries including salesmen, ADR and TC and managed sales of PepsiCo products through 875 vending machines across 20 cities in mid and north KSA.
• Dealt with finalizing and renewal of contracts for installation of vending machines for Pepsi cans and Aquafina products at points of sale as well as all licenses and approvals of municipalities and health department.
• Consistently achieved sales targets and delivered year-on-year growth - 4.4% in 2010 0ver 2009 with 810 vending machines, 3.8% in 2009 over 2008 with 822 vending machines,
• Achieved distribution goals for newly introduced products - Aquafina and Lipton ice tea.
Sales Supervisor
• Reported to Unit Sales Manager, led a team of 5 and developed and implemented plans to achieve sales and revenue targets
Training • Supervisory Skills, Time Management, Negotiation Skills, Coaching, One-on-one, Adventure Territory University (ATU) • Microsoft Office Advanced, Microsoft Excel 2010