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Mohamed ahmed Elsedeek, Marketing Manager

Mohamed ahmed Elsedeek

Marketing Manager·Barez Establishment – Crepe Waffle, Sweetes, Conesway & Multiple F&B Brands

Saudi Arabia

Bachelor's degree, Management

Work experience

Total years of experience: 2 years, 4 months

Marketing Manager

December 2024 - Present

Barez Establishment – Crepe Waffle, Sweetes, Conesway & Multiple F&B Brands

Jeddah, Saudi Arabia

December 2024 - Present

• Manage marketing campaigns and brand communication across multiple F&B brands in Saudi Arabia, ensuring
consistent brand identity and audience engagement.
• Create AI-generated marketing content including product photography, advertising visuals, social media designs,
and promotional videos.
• Produce creative content using AI tools for TikTok, Instagram, Snapchat, and digital campaigns — improving content
quality and production speed significantly.
• Manage and optimize paid advertising campaigns on Meta, TikTok, and Snapchat with a focus on sales growth,
customer acquisition, and engagement.
• Lead content direction for seasonal campaigns, promotional offers, and social media creatives across all brand
channels.
• Monitor campaign performance using analytics tools and adjust strategies to continuously improve ROI and
conversion rates.
• Oversee multiple food brands under Barez Establishment, including Crepe Waffle, Sweetes, and Conesway.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Digital marketing specialist| Performance Marketer

March 2024 - July 2024

Azzrk Company

Mansoura, Egypt

March 2024 - July 2024

• making marketing plans and strategies on social media ads specially TikTok and snapchat
• Managed Campaigns: Optimized multi-channel digital marketing campaigns.
• Market Research: Conducted research and customer segmentation (experience with Saudi Arabia market)

Company industry:
Internet & E-commerce

Event coordinator

March 2024 - March 2024

Mrsool

Mansoura, Egypt

March 2024 - March 2024

• Lead and direct the ushers to approach people and persuade them to download the Mrsool app in Mansoura
city
• for the first time.
• Resolve the problems faced by the campaign to achieve its goals optimally..
• Achieve the campaigns ultimate goal of 2000 new users downloading the app.
• Create visual content of ushers interacting with the audience to use on social media.
• Record the data of new users resulting from the campaign.

Company industry:
Internet & E-commerce

Event supervisor

March 2024 - March 2024

McDonald’s Egypt

Mansoura, Egypt

March 2024 - March 2024

• Campaign Coordination and Execution: Successfully coordinated and executed a promotional campaign
for McDonalds branches in Egypt, focusing on enhancing customer engagement and driving sales through
appealing discount coupons.
• Interactive Activity Design: Organized the Spin and Win activity for children, creating an engaging and
family-friendly experience to boost foot traffic and customer loyalty.
• Performance Analysis and Reporting: Monitored campaign performance by analyzing coupon usage data
and customer participation, delivering detailed reports to showcase the achievement of marketing objectives.

Company industry:
Marketing

Customer Engagement Representative

December 2021 - April 2022

Telda App

Mansoura, Egypt

December 2021 - April 2022

• Assisted customers at the Telda booth, providing information and resolving queries.
• Efficiently entered customer data into the system using a tablet.
• Provided on-site support to ensure a smooth customer experience.

Company industry:
Investment, Securities & Funds

Ushers Supervisor

January 2022 - January 2022

mrsool

Mansoura, Egypt

January 2022 - January 2022

• Lead and direct the ushers to approach people and persuade them to download the Mrsool app in Mansoura
city
• for the first time.
• Resolve the problems faced by the campaign to achieve its goals optimally.
• Achieve the campaigns ultimate goal of 2000 new users downloading the app.
• Create visual content of ushers interacting with the audience to use on social media.
• Record the data of new users resulting from the campaign.

Company industry:
Catering, Food Service, & Restaurant

Education

Mansoura University

January 2022

January 2022

Bachelor's degree, Management

Egypt

GPA (percentage): 78%

GPA (percentage): 78%

Skills

Accounting
Expert
Accounting
Expert
Financial Accountability
Expert
Financial Accountability
Expert
SALES
Intermediate
SALES
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
CREATIVE WRITING
Intermediate
CREATIVE WRITING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
CANVA (SOFTWARE)
Intermediate
CANVA (SOFTWARE)
Intermediate
CUSTOMER SUPPORT
Intermediate
CUSTOMER SUPPORT
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
MARKET RESEARCH
Intermediate
MARKET RESEARCH
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
RESEARCH
Intermediate
RESEARCH
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
TIKTOK
Intermediate
TIKTOK
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING OPERATIONS
Intermediate
MARKETING OPERATIONS
Intermediate
METADATA
Intermediate
METADATA
Intermediate
SNAPCHAT
Intermediate
SNAPCHAT
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
ai content
Expert
ai content
Expert
Media Buying
Intermediate
Media Buying
Intermediate
social media ads
Expert
social media ads
Expert

Languages

English

Intermediate

Arabic

Native Speaker

Training and Certifications

Certifications
Fundamentals of Digital Marketing
Social Media Marketing
AI for Marketers