National Sales Manager
Pirelli
Total years of experience :19 years, 5 Months
Management of Saudi Market, covering all channels of distribution.
•Management of Saudi Sales team and Branch including PR.
•Coordination with Head office and providing reports on Sales & Marketing activities.
•Responsibility for profit, revenue, cash and quality targets.
•Agreement of annual budget and production of a detailed Business Plan.
•Monitoring Forecast & Sales operation, analyzing sales reports and revenue.
•Recruitment, training and development of staff. Assisting Partner recruitments as well.
•Leading Strategic objectives and policies in accordance with the corporate.
Boosted profitability of business operations by directing the product launch of APO SAP planning system, as per company’s objectives.
•Successfully achieved the highest sales forecast accuracy in March 2010 by efficiently managing overall demand and sales planning initiatives of the department.
Leading a team of two demand planners to maintain an effective demand planning process for generating realistic sales forecasts and deploying appropriate systems to continuously improve the forecast quality.
•Researching primary thrust areas of business through market surveys and analysis. Designing/ implementing strategic marketing and business development measures to optimize sales, volume distribution and customer service.
•Formulating/implementing sales plans based on business trends and demand patterns. Identifying/analyzing demand forecast risks and developing effective mitigation plans to improve profitability of business operations.
•Evaluating product demand and accordingly providing inputs for production planning to ensure optimum balance between product supply and demand in the market. Coordinating with the supply chain department for maintaining optimal inventory levels - to support sales schedules.
•Directing the development and control of expenses, sales budgets and forecasts to yield maximum effectiveness in terms of operating results and efficiency of resources.
•Determining strategic objectives/sales targets based on demand forecasts, motivating and encouraging sales team to achieve the targets in alignment with company regulatory and compliance initiatives.
Highlights:
•Achieved landmark increments in company revenues by efficiently reviving inactive accounts in North Africa.
•Successfully accomplished the highest EBIT throughout Dunlop Sales history in 2007.
Strategized, managed and expanded entire business area as per organizational goals/ strategies. Supported rapid sales growth through development and implementation of promotional activities with a high level of efficiency, quality and cost effectiveness.
•Evaluated strengths, weaknesses, opportunities and threats within the region relating to the company’s products and implemented short/long term counter measures to neutralize competitor strategies.
•Targeted potential clients, expanded current accounts, negotiated/ developed revenue-generating relationships with key clients for enhancing profits and market share growth.
•Ensured top line sales goals and bottom line profit goals are met, by recognizing profitability/revenue impact of business opportunities and overseeing execution of product positioning strategies.
•Maintained efficient business relations with key accounts in export management across Africa and Caribbean countries, to source profitable business for the company. Interacted with car manufacturers for increasing B2B sales of the company.
•Conducting periodic sales review and drafting sales analysis reports to keep the upper management abreast of all regional sales initiatives.
Developed turnkey solutions to facilitate optimized intra and inter unit movement of products. Oversaw the quality, cost and efficiency of the movement of products. Optimizing Order to Cash operations.
•Monitored the entire sales process right from ordering stage to delivery, established supply chains and handled legal procedures related to shipping/clearing of products for the customers.
•Examined and analyzed sales/back orders (import/export) and followed up with customers for recovery of debt amount from the customers.
Projected monthly targets, prepared action plans/ schedules and formulated initiatives for achieving the targets while keeping the upper management abreast of all the sales initiatives.
•Liaised with logistics department for overseeing priority stock ordering from company plants and ensured availability of sufficient stock for smooth execution of sales operations.
•Head of 40 sales executives; Provided Coaching, Training & motivated them. Regularly reviewed performances.