Mohamed Fadl

Assist the development and implementation of Marketing strategy for Arab segment products, aligned to company objectives. And drive strategic marketing initiatives to reach various markets (KSA & UAE)

•Conceptualize short and long-term business growth strategies for key accounts and business channels.
•Create annual operation plan for Arab segment products and categories with the aim to capture/maintain market share.
•Conduct consumer behavior (U&A) and category understanding research to devise action plans for effective marketing communication.
•Work closely with agencies, suppliers and other 3rd parties to plan and implement marketing activities.
•Deploy full “go to market” strategy for innovations (NPD) to improve business performance and increase brand equity.
•Developing business plans (AOP) based on strength and opportunities, focusing on sales and marketing strategies, and the financial background, and containing a projected profit and loss statement.
•Plan and implement consumer promotions and activation.
•Introduction of new products to the market to achieve measurable objectives.
•Work closely with all stake holders to reach company goals & objectives
•Work with food service (B2B) to build relevant marketing programs.
•Monitor and analyse market trends through brand health tracker, retail audit and other similar platforms.

with stakeholders to determine brand objectives and strategies.
•Conduct market research to translate business objectives into actionable plan.
•Present and execute creative ideas for marketing activities.
•Develop and optimize marketing campaigns (product launching and promotion)
•Sales coordination and product development
•Work closely with creative and activation agencies to implement marketing plans
•Track budgets with an eye towards maximizing gains and reducing costs
•Analyze industry, competition and market trends
•Prepare reports on brand performance and sales

Responsible for following up and ensuring logistics of all activities of various brands are delivered on time and in full.

•Initiate and follow up all POS material requirement for all brands.
•Align with ABM/BM (brand manager) and MM (marketing Managers) on all activities that need to be done during the year.
•Track and report all available POSM in market and ensure they are utilized by sales reps which also includes storing and re-using them.
•Raise and follow up all related Ariba requests and ensure all invoices are received on time and charged adequately to assigned AP.
•Coordinate all activities with Creative Services department and NPI for all brands
•Follow up all logistical aspect of Activations with ABM/BM, deployment of stands on time and right location, ensure promoters are available.
•Assist ABMs on activities logistical deployment to market (In and Out of store) i.e. samples dispatch…
•Follow up with supply chain on all promotion co-packing and logistics to ensure they are supplied to market on time

event operations and ensured execution of activities as per plan.
•Reached out to clients and presented activation proposals that addressed clients needs.
•Ensured adequate availability of Beta-cams and coordinated with media production houses for video editing activities.

Reach-out to new clients in wide data base of customers.