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Mohamed Hamad, Senior Marketing Manager

Mohamed Hamad

Senior Marketing Manager·Othaim Markets

Saudi Arabia

Bachelor's degree, Professional Diploma in Digital Marketing Activities

Work experience

Total years of experience: 15 years, 2 months

Senior Marketing Manager

August 2023 - Present

Othaim Markets

Riyadh, Saudi Arabia

August 2023 - Present

I excelled at bridging the gap between sales and marketing, maximizing online revenue for diverse businesses.
My role involves a variety of key tasks that drive growth across all business sectors. My ability to analyze data-driven insights, develop innovative strategies, and lead high-performing teams has been instrumental in driving growth and achieving business objectives.

* Spearheaded the development and execution of comprehensive Sales Strategies that consistently met and exceeded revenue targets, driving significant business growth.
* Conducted in-depth Market Research & Analysis to identify emerging market trends, uncover new opportunities, and refine sales and marketing approaches.
* Led Lead Generation initiatives, optimizing the Sales Funnel and improving conversion rates, resulting in a substantial increase in client acquisition and revenue generation.
* Managed Client Relationships with key accounts, ensuring high levels of satisfaction and long-term retention through strategic relationship management and personalized service.
* Directed the planning and execution of Digital Marketing Campaigns across multiple channels, including SEO/SEM, PPC Advertising, Social Media Marketing, and Email Marketing, significantly boosting brand visibility and engagement.
* Oversaw Brand Development efforts, ensuring consistent messaging and positioning across all marketing platforms and customer touchpoints.
* Utilized Advanced Analytics Tools and CRM Software to monitor and analyze performance metrics, providing actionable insights that informed strategic planning and optimized marketing and sales outcomes.
* Collaborated cross-functionally with product, sales, and marketing teams to ensure alignment on Business Development goals, driving the successful launch of new products and services.
* Negotiated and closed high-value contracts, managed key partnerships, and developed Competitive Strategies that positioned the company as a leader in the marketplace.
* Implemented and optimized Marketing Automation processes, enhancing efficiency and effectiveness in campaign execution and lead nurturing.
* Drove the development and implementation of Retention Strategies, improving customer loyalty and lifetime value through targeted marketing and personalized communication.
* Managed and coached a high-performing sales and marketing team, fostering a culture of continuous learning and achievement, and driving Sales Performance Optimization.
* Led Revenue Forecasting and strategic planning sessions, ensuring that sales, marketing, and business development efforts were aligned with overall company objectives.
* Directed Go-to-Market Strategies for new product launches, ensuring successful market penetration and strong initial sales performance.
* Developed and executed Sales Training & Coaching programs, enhancing team capabilities and driving increased productivity and sales effectiveness.

Company industry:
Marketing
Job role:
Marketing and PR

Digital Salesl & Marketing Manager

June 2018 - Present

RAM Marketing and Expert Solutions

Jeddah, Saudi Arabia

June 2018 - Present

ONLINE SALES & MARKETING EXECUTION

• Hyper-targeting campaigns: Implement advanced audience segmentation and targeting tools to reach highly qualified leads, increasing conversion rates by 25%.

• Content optimization : Conduct a website-wide content audit and SEO optimization, resulting in 5% accumulated growth in organic traffic & uplift in keyword rankings.

• Increase Social media engagement: Launch highly targeted social media campaigns with interactive content and influencer partnerships, leading to 20% increase in follower base & boost in lead generation.

• Paid advertising optimization: Leverage data-driven insights to refine paid advertising campaigns, achieving at least 15% reduction in cost per acquisition & increase the qualified leads.

• Marketing automation mastery: Implement and streamline marketing automation tools.


E COMMERCE OPERATIONS MANAGEMENT

• eShops Enhancement : Provide AI-powered solutions & tools recommendations, leading to 25% rise in average order value and improve the customer satisfaction.

• Optimizing product pages: for both search engines and user experience is a two-pronged approach that requires balancing SEO strategies with user-centric design.
• Product Merchandising: Manage product listings, pricing strategies, and promotions to increase product visibility and sales.
• Order Fulfillment: Ensure efficient order processing, delivery, and customer service to provide a seamless post-purchase experience.
• Abandoned cart recovery magic: Craft and implement targeted email campaigns for abandoned carts, resulting at least 20% decrease in cart abandonment and 15% increase in recovered sales.

• Live chat integration: Introduce live chat functionality to provide real-time customer support and solve purchase concerns, leading to 20% reduction in bounce rate & 10% uplift in conversion rates.
• Mobile optimization focus: Enhance mobile website usability and streamline the mobile shopping experience, resulting in 25% increase in mobile traffic and 15% growth in mobile sales.
• Upselling and cross-selling mastery: Assigning a smart sales tools on effective upselling and cross-selling techniques, achieving 15% boost in average order value & increased customer lifetime value.
• Currently spearheading the growth of the e-commerce business in Saudi Arabia and all GCC markets, leveraging the companys robust retail presence both locally and internationally.
• Establishing a dedicated E-Commerce Business Department within the company, focused on creating and implementing comprehensive digital marketing strategies, while also identifying new initiatives and business models such as E-Commerce Drop shipping, B2C, B2B, and B2G.
• Developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels, including SEO/SEM, marketing database, email marketing, social media, and display advertising campaigns.
• Leveraging over 10 years of experience in various Digital Marketing channels, including Google Ads, Google Analytics, Google AdSense, Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok.
• 12 years of experience with platforms such as Shopify, Magento, Wix, WordPress, WooCommerce, Big commerce, Salla, Zid, OpenCart, and Joomla.
• Successfully establishing a new Online Sales Department from scratch, encompassing various international platforms such as eBay, Amazon SA, Amazon UAE, Amazon USA, Noon.com, Alibaba, AliExpress, Walmart, Etsy, and many others.
• Partnering with Solid Commerce to provide a platform for quick expansion to other marketplace channels.
• Collaborating with the SEO Analyst on-site optimization and SEM campaigns, while also developing SEO/PPC strategies and marketing plans.
• Designing, building, and maintaining a robust social media presence to engage with customers effectively.

Company industry:
Marketing
Job role:
Marketing and PR

Marketing And Business Development Manager

August 2015 - October 2018

Kaskada Creative Solutions LTD.

Dubai, United Arab Emirates

August 2015 - October 2018

Summary:

In my current role, I excelled at bridging the gap between sales and marketing, maximizing online revenue for diverse businesses. My role involves a variety of key tasks that drive growth across all business sectors. My ability to analyze data-driven insights, develop innovative strategies, and lead high-performing teams has been instrumental in driving growth and achieving business objectives.

Market Research & Analysis
* Conduct comprehensive research to identify trends and opportunities.
* Utilize analytics tools to interpret data and generate actionable insights.
* Inform strategic decision-making with analyzed market data.

Leads Generation
* Develop and implement innovative lead generation strategies.
* Utilize digital marketing, email campaigns, and networking events to attract leads.
* Collaborate with the marketing team to create content drives lead generation.

Client Acquisition
* Identify and target potential clients through strategic outreach.
* Negotiate contracts and close deals to meet acquisition targets.

Client Relationship Management
* Foster and maintain strong relationships with clients.
* Conduct regular check-ins to gather feedback and address concerns.
* Develop and implement retention strategies to enhance client loyalty.

Sales & Business Development
* Develop and implement sales strategies to drive revenue growth.
* Identify new business opportunities and create strategic partnerships.
* Set and achieve sales targets, ensuring alignment with business goals.
* Prepare sales forecasts and report on performance regularly.

Leadership and Motivation
* Lead and inspire team members, fostering a collaborative work environment.
* Assign tasks based on team members strengths and goals.
* Ensure balanced workload distribution aligned with project objectives.

Digital Marketing Campaign Planning, Analysis & Execution
* Plan, execute, and analyze digital marketing campaigns across platforms.
* Use advanced targeting techniques to reach the right audience.
* Analyze campaign performance using tools and adjust strategies to maximize ROI.

Project Management
* Oversee and manage multiple projects from inception to completion.
* Ensure timely delivery and alignment with business goals.
* Develop detailed project plans, including timelines and budgets.
* Use project management software to track tasks and deliverables.

Company industry:
Other Business Support Services
Job role:
Marketing and PR

Assistant Director of Sales and Marketing

April 2011 - June 2015

Four Med Medical Supplies L.L.C

Abu Dhabi, United Arab Emirates

April 2011 - June 2015

Summary:

As a Sales & Marketing Manager Assistant in the healthcare products and medical supplies industry, I have supported the implementation of market research, lead generation, and client acquisition strategies. I played a key role in planning and analyzing marketing campaigns, and managing CRM software

* Assisted in conducting market research to identify trends and opportunities.
* Helped implement lead generation strategies through digital marketing and email campaigns.
* Supported targeting of potential clients with strategic outreach and tailored solutions.
* Assisted in preparing and presenting sales pitches, and negotiating contracts.
* Maintained relationships with clients, gathering feedback and addressing concerns.
* Assisted in developing retention strategies to enhance client loyalty.
* Used CRM software to track leads and manage the sales pipeline.
* Assisted with applying SEO and SEM strategies to increase search visibility.
* Helped develop sales strategies to drive revenue growth and market expansion.
* Prepared sales forecasts and performance reports.
* Assisted in managing multiple projects, ensuring timely delivery.

Company industry:
Medical & Healthcare Equipment
Job role:
Medical, Healthcare, and Nursing

Education

Digital Marketing Institute

June 2024

June 2024

Bachelor's degree, Professional Diploma in Digital Marketing Activities

United Arab Emirates

GPA (rating): Very good

GPA (rating): Very good

Professional Diploma in Digital Marketing Activities

Cairo University

October 2005

October 2005

Bachelor's degree, Bachelor's Degree, Computer Software Engineering

Egypt

GPA (percentage): 78%

GPA (percentage): 78%

Graduated with a Bachelor's Degree in Computer Software Engineering, where I gained comprehensive knowledge in software development, programming, and systems analysis. The program covered a broad range of topics including algorithms, data structures, software architecture, and project management, equipping me with both theoretical insights and practical skills to excel in the tech industry.

Skills

Marketing

Expert

Sales

Expert

ERP CRM

Expert

B2B Sales

Expert

Lead Generation

Expert

Social Media Marketing

Expert

Project Management

Intermediate

Lead Generation

Expert

Client Relationship Management

Expert

Team Leadership

Expert

CRM Software

Expert

Client Acquisition

Expert

Market Research

Expert

Digital Marketing Campaign Planning

Expert

Sales Strategy Development

Expert

Business Development

Expert

Data Analysis

Expert

Thinking Proficiency

Expert

Advanced Analytics Tools

Expert

SEO/SEM Optimization

Expert

Content Creation

Expert

Contract Negotiation

Expert

Retention Strategy Development

Expert

Email Marketing

Expert

Performance Metrics Analysis

Expert

Strategic Planning

Expert

Digital Marketing Initiatives

Expert

PPC (Pay-Per-Click) Advertising

Expert

Customer Engagement

Expert

Revenue Generation

Expert

Online Presence Enhancement

Expert

Sales Performance

Expert

B2B/B2C Sales

Expert

Channel Management

Expert

Cross-functional Collaboration

Expert

Revenue Forecasting

Expert

Sales Enablement

Expert

Product Development

Expert

Customer Segmentation

Expert

Account Management

Expert

Demand Generation

Intermediate

Lifecycle Marketing

Intermediate

Territory Management

Expert

Profit & Loss (P&L) Management

Expert

Go-to-Market Strategy

Expert

Training & Coaching

Expert

Key Account Management

Expert

Market Penetration

Expert

Partnership Development

Expert

Value Proposition

Intermediate

Sales Operations

Expert

Marketing Operations

Expert

Event Management

Intermediate

Market Research

Expert

Digital Marketing Campaign Planning

Expert

Sales Strategy Development

Expert

Data Analysis

Expert

Thinking Proficiency

Expert

Advanced Analytics Tools

Expert

SEO/SEM Optimization

Expert

Content Creation

Expert

Contract Negotiation

Expert

Retention Strategy Development

Expert

Performance Metrics Analysis

Expert

Strategic Planning

Expert

Digital Marketing Initiatives

Expert

PPC (Pay-Per-Click) Advertising

Expert

Content Marketing

Expert

Marketing Automation

Expert

Brand Development

Expert

Customer Engagement

Expert

Conversion Rate Optimization (CRO)

Expert

Sales Funnels

Expert

Revenue Generation

Expert

Competitive Strategies

Expert

Online Presence Enhancement

Expert

Sales Performance

Expert

B2B/B2C Sales

Expert

Channel Management

Expert

Cross-functional Collaboration

Expert

Revenue Forecasting

Expert

Sales Enablement

Expert

Product Marketing

Expert

Product Development

Expert

Customer Segmentation

Expert

Account Management

Expert

Demand Generation

Intermediate

Lifecycle Marketing

Intermediate

Territory Management

Expert

Profit & Loss (P&L) Management

Expert

Go-to-Market Strategy

Expert

Training & Coaching

Expert

Key Account Management

Expert

Market Penetration

Expert

Partnership Development

Expert

Value Proposition

Intermediate

Sales Operations

Expert

Marketing Operations

Expert

Event Management

Intermediate

Sales

Expert

Marketing

Expert

Management

Expert

Sales Management

Expert

Customer Service

Expert

SEO

Expert

Google Analytics

Expert

Digital Marketing

Expert

Social Media

Expert

Google Adwords

Expert

SEM

Expert

Accounting

Expert

Microsoft Office

Expert

Microsoft Excel

Expert

Administration

Expert

Sales Coordination

Expert

Public Relations

Expert

Order

Expert

Problem Solving

Expert

Operation

Expert

Microsoft PowerPoint

Expert

Purchasing

Expert

Press

Expert

Merchandising

Expert

Negotiation

Expert

Marketing Strategy

Expert

Logistics

Expert

Marketing Management

Expert

Team Management

Expert

operations

Expert

B2B Marketing

Expert

E commerce

Expert

Materials

Expert

Science

Expert

Leadership

Expert

B2B eCommerce

Expert

Graphic Design

Expert

Marketing Mix

Expert

Procurement

Expert

Sales Growth

Expert

Sales Representatives

Expert

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Certifications
Digital Marketing Strategist
Mar 2023

Training
Digital Marketing Strategist
Digital Marketing Institute
Jun 2023

Hobbies and interests

Traveling