ONLINE SALES & MARKETING EXECUTION
• Hyper-targeting campaigns: Implement advanced audience segmentation and targeting tools to reach highly qualified leads, increasing conversion rates by 25%.
• Content optimization : Conduct a website-wide content audit and SEO optimization, resulting in 5% accumulated growth in organic traffic & uplift in keyword rankings.
• Increase Social media engagement: Launch highly targeted social media campaigns with interactive content and influencer partnerships, leading to 20% increase in follower base & boost in lead generation.
• Paid advertising optimization: Leverage data-driven insights to refine paid advertising campaigns, achieving at least 15% reduction in cost per acquisition & increase the qualified leads.
• Marketing automation mastery: Implement and streamline marketing automation tools.
E COMMERCE OPERATIONS MANAGEMENT
• eShops Enhancement : Provide AI-powered solutions & tools recommendations, leading to 25% rise in average order value and improve the customer satisfaction.
• Optimizing product pages: for both search engines and user experience is a two-pronged approach that requires balancing SEO strategies with user-centric design.
• Product Merchandising: Manage product listings, pricing strategies, and promotions to increase product visibility and sales.
• Order Fulfillment: Ensure efficient order processing, delivery, and customer service to provide a seamless post-purchase experience.
• Abandoned cart recovery magic: Craft and implement targeted email campaigns for abandoned carts, resulting at least 20% decrease in cart abandonment and 15% increase in recovered sales.
• Live chat integration: Introduce live chat functionality to provide real-time customer support and solve purchase concerns, leading to 20% reduction in bounce rate & 10% uplift in conversion rates.
• Mobile optimization focus: Enhance mobile website usability and streamline the mobile shopping experience, resulting in 25% increase in mobile traffic and 15% growth in mobile sales.
• Upselling and cross-selling mastery: Assigning a smart sales tools on effective upselling and cross-selling techniques, achieving 15% boost in average order value & increased customer lifetime value.
• Currently spearheading the growth of the e-commerce business in Saudi Arabia and all GCC markets, leveraging the companys robust retail presence both locally and internationally.
• Establishing a dedicated E-Commerce Business Department within the company, focused on creating and implementing comprehensive digital marketing strategies, while also identifying new initiatives and business models such as E-Commerce Drop shipping, B2C, B2B, and B2G.
• Developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels, including SEO/SEM, marketing database, email marketing, social media, and display advertising campaigns.
• Leveraging over 10 years of experience in various Digital Marketing channels, including Google Ads, Google Analytics, Google AdSense, Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok.
• 12 years of experience with platforms such as Shopify, Magento, Wix, WordPress, WooCommerce, Big commerce, Salla, Zid, OpenCart, and Joomla.
• Successfully establishing a new Online Sales Department from scratch, encompassing various international platforms such as eBay, Amazon SA, Amazon UAE, Amazon USA, Noon.com, Alibaba, AliExpress, Walmart, Etsy, and many others.
• Partnering with Solid Commerce to provide a platform for quick expansion to other marketplace channels.
• Collaborating with the SEO Analyst on-site optimization and SEM campaigns, while also developing SEO/PPC strategies and marketing plans.
• Designing, building, and maintaining a robust social media presence to engage with customers effectively.
- مجال الشركة:
- التسويق
- الدور الوظيفي:
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التسويق والعلاقات العامة