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Mohamed Nabhan, Regional Markets Development Manager - Delta

Mohamed Nabhan

Regional Markets Development Manager - Delta·The Coca-Cola Bottling Company of Egypt

Egypt

Bachelor's degree, Communication and Media Arts

Work experience

Total years of experience: 12 years, 10 months

Regional Markets Development Manager - Delta

February 2017 - Present

The Coca-Cola Bottling Company of Egypt

Tanta, Egypt

February 2017 - Present

1) Managing the region's Digital Maps & the Dispatchers teams
2) Supporting the regional sales team to achieve the annual sales targets
3) Increasing the utilization and efficiency of our resources (Coolers, Trucks)
4) Developing KPIs tracking systems to ensure proper implementation of strategies
5) Launching cost reduction initiatives to enhance the regional financial status
6) Updating the annual Planogram that reflects our selling strategy and priorities
7) Proposed the company's credit Policy currently in use
8) Mentoring and monitoring the market penetration of our new launches
9) Created a geo-map and re-routed all our Direct and Indirect distribution models reducing running fleet costs

Company industry:
FMCG
Job role:
Sales

Route To Market Lead

March 2016 - December 2016

IDJ (A JV between PepsiCo. & Almarai)

Cairo, Egypt

March 2016 - December 2016

1) Launched and managed “Data Cleansing Project”
2) Monitored all depots sales performance through KPI tracking models
3) Conducted Time motion Study to improve the daily sales cycle
4) Increased sales trucks productivity by optimum loading & truck utilization reports

Company industry:
FMCG
Job role:
Sales

Route To Market Specialist

June 2014 - February 2016

IDJ (A JV between PepsiCo. & Almarai)

Cairo, Egypt

June 2014 - February 2016

1) Managed a Data Cleansing Project to fine tune the company's customers' database
2) Developed the Retail Truck performance through Geo-Mapping and Re-routing project
3) Increased direct distribution footprint by conducting market scanning surveys
4) Conducted Time Motion Study to increase the market efficiency of sales forces
5) Conducted Regular Trade visits to ensure proper sales implementation and market discipline

Company industry:
FMCG
Job role:
Sales

Assistant Channel Marketing Manager

March 2014 - May 2014

IDJ (A JV between PepsiCo. & Almarai)

Cairo, Egypt

March 2014 - May 2014

Assisted The Channel Marketing Manager in:

1) Closely monitoring the sales channels performance separately to spot opportunities of trade activities.
2) Planning and executing the trade activities and promotions
3) Planning the monthly Trade Price Reduction by channel
4) Anticipating and achieving the growth figures generated by TPRs
4) Managing suppliers and vendors

Company industry:
FMCG
Job role:
Sales

Modern Trade Account Executive

July 2013 - February 2014

IDJ (A JV between PepsiCo. & Almarai)

Cairo, Egypt

July 2013 - February 2014

Supervised the Key Modern Trade customers in 6 of October. My responsibilities includes, but not limited to:

1) Achieving the company's sales targets and growth figures.
2) Managing the sales & merchandising team to achieve the desired results.
3) Making sure of proper implementation of contract clauses with our customers.
4) Acting as the channel of communication between the company and the customers.
5) Reviewing the business performance with the customers on periodic basis.
6) Proposing suitable trade activities that would generate incremental growth for our categories.

Company industry:
FMCG
Job role:
Sales

Education

American University in Cairo

January 2012

January 2012

Bachelor's degree, Communication and Media Arts

Egypt

GPA (point): 2 out of 4

GPA (point): 2 out of 4

Double Minor: 1) Business Administration 2) Philosophy

Skills

Sales Analysis
Expert
Sales Analysis
Expert
Project Management
Expert
Project Management
Expert
Process Optimization
Expert
Process Optimization
Expert
Route To Market
Expert
Route To Market
Expert
Negotiations
Expert
Negotiations
Expert
Presentation Skills
Expert
Presentation Skills
Expert
Strategic Planning
Expert
Strategic Planning
Expert

Languages

Arabic

Expert

English

Expert