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MOHAMED SAMIR, Senior Media Buyer

MOHAMED SAMIR

Senior Media Buyer·Reportage Proprties

Egypt

Bachelor's degree, Administration And Information Systems

Work experience

Total years of experience: 6 years, 4 months

Senior Media Buyer

February 2023 - Present

Reportage Proprties

Cairo, Egypt

February 2023 - Present

- Develop and execute strategic media buying plans aligned with client objectives and target audiences.
- Conduct thorough market research and audience analysis to identify optimal media channels and placements.
- Negotiate favorable rates, added value opportunities, and strategic partnerships with media vendors.
- Optimize campaign performance through continuous monitoring, data analysis, and insights-driven refinements.
- Collaborate with cross-functional teams to develop compelling ad content aligned with campaign objectives.
- Provide detailed reporting and analysis, showcasing key performance metrics and actionable recommendations.
- Mentor and guide junior media buyers, fostering a culture of excellence and professional growth.
- Stay abreast of industry trends, emerging technologies, and media buying innovations.
- Foster strong relationships with clients, ensuring their goals and expectations are exceeded.
- Maximize budget efficiency by effectively managing and allocating resources across campaigns.
- Drive exceptional results by leveraging data-driven insights and strategic planning approaches.
- Continuously seek opportunities to optimize campaign performance and exceed ROI targets.
- Foster productive relationships with media vendors, ensuring advantageous placements and value-added benefits.
- Collaborate with creative teams to align ad content with campaign objectives and audience preferences.

Company industry:
Real Estate
Job role:
Marketing and PR

Senior Media Buyer

August 2022 - November 2023

Market Monkeys

Cairo, Egypt

August 2022 - November 2023

- Develop and execute media plans that support the company's overall marketing and business objectives, while also staying within budget constraints.
- Utilize data-driven insights and industry best practices to inform media buying decisions across a variety of channels, including digital, social, print, and out-of-home.
- Work closely with internal stakeholders to understand their needs and goals, and ensure that media campaigns are aligned with broader company strategies.
- Collaborate with external partners, such as media vendors and agencies, to negotiate favorable rates and placements for advertising placements.
- Monitor campaign performance and adjust strategies as needed to ensure KPIs are being met or exceeded.
- Stay up-to-date with industry trends and emerging technologies, and use that knowledge to identify new opportunities for reaching target audiences and driving business growth.
- Foster a culture of collaboration and continuous improvement within the media buying team, encouraging open communication and idea-sharing.
- Provide mentorship and guidance to junior team members to help them grow and develop in their roles.
- Serve as a strategic partner to company leadership, offering insights and recommendations on media and advertising strategy.

Company industry:
Advertising
Job role:
Marketing and PR

Senior Media Buyer

April 2023 - September 2023

Re/max The Address

Cairo, Egypt

April 2023 - September 2023

- Develop and execute media plans that support the company's overall marketing and business objectives, while also staying within budget constraints.
- Utilize data-driven insights and industry best practices to inform media buying decisions across a variety of channels, including digital, social, print, and out-of-home.
- Work closely with internal stakeholders to understand their needs and goals, and ensure that media campaigns are aligned with broader company strategies.
- Collaborate with external partners, such as media vendors and agencies, to negotiate favorable rates and placements for advertising placements.
- Monitor campaign performance and adjust strategies as needed to ensure KPIs are being met or exceeded.
- Stay up-to-date with industry trends and emerging technologies, and use that knowledge to identify new opportunities for reaching target audiences and driving business growth.
- Foster a culture of collaboration and continuous improvement within the media buying team, encouraging open communication and idea-sharing.
- Provide mentorship and guidance to junior team members to help them grow and develop in their roles.
- Serve as a strategic partner to company leadership, offering insights and recommendations on media and advertising strategy.

Company industry:
Real Estate
Job role:
Marketing and PR

Media Buyer

August 2022 - February 2023

Eight Development

Cairo, Egypt

August 2022 - February 2023

Company industry:
Real Estate
Job role:
Marketing and PR

Media Buyer

August 2022 - October 2022

Al-Mothlth Real Estate

Cairo, Egypt

August 2022 - October 2022

Company industry:
Real Estate
Job role:
Marketing and PR

Media Buyer

January 2022 - July 2022

Consultants Square

Cairo, Egypt

January 2022 - July 2022

Company industry:
Real Estate
Job role:
Marketing and PR

International Technical Adviser

September 2019 - July 2021

Vodafone UK

Cairo, Egypt

September 2019 - July 2021

I help our customers stay connected when they travel abroad by providing expert advice on roaming and international services. With a strong understanding of different country regulations and a customer-centric approach, I assist customers in selecting the best plans and services to meet their needs and budget. I am also responsible for handling any issues or inquiries that may arise during international travel, and providing exceptional customer service to ensure a positive experience. I am proficient in multiple languages and have a passion for helping people stay connected while they are on the go.

Company industry:
Telecommunications
Job role:
Customer Service and Call Center

Education

Cairo Higher Institute For Engineering, Computer Science And Management

June 2018

June 2018

Bachelor's degree, Administration And Information Systems

Egypt

Skills

Content Creation
Expert
Content Creation
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Campaign Management
Expert
Campaign Management
Expert
Performance Based Marketing
Expert
Performance Based Marketing
Expert
Media Buying
Expert
Media Buying
Expert
Google Ads
Expert
Google Ads
Expert
TikTok Ads
Expert
TikTok Ads
Expert
Facebook Ads
Expert
Facebook Ads
Expert
SEO
Intermediate
SEO
Intermediate
Snapchat Ads
Expert
Snapchat Ads
Expert
Media Buying
Expert
Media Buying
Expert
Performance Marketing
Expert
Performance Marketing
Expert
Lead Generation
Expert
Lead Generation
Expert
Digital Marketing
Expert
Digital Marketing
Expert
WordPress
Expert
WordPress
Expert
Marketing
Expert
Marketing
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Certifications
Introduction to Generative AI
Oct 2023
Digital Advertising
Nov 2022
The Compleate Digital Marketing Course
May 2022

Hobbies

  • Gym
  • Swimming
  • AI
  • Programming
  • Business
  • Marketing