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Mohamed Selim, Senior Market Research Executive

Mohamed Selim

Senior Market Research Executive·Awe Research

Egypt

Bachelor's degree, Business And Marketing

Work experience

Total years of experience: 8 years, 1 months

Senior Market Research Executive

September 2025 - Present

Awe Research

Cairo, Egypt

September 2025 - Present

• Responsible for Integration of Qualitative and Quantitative insights.
• Led and executed qualitative and quantitative research projects with focus on KSA Market.
• Developed research materials including Screeners, Questionnaires, Analysis Plans and Proposals.
• Supervise and mentored a team of Research Executives, providing ongoing support and direction.
• Translated complex data and research findings into actionable strategic plans to optimize client
business growth.

Company industry:
Market Research
Job role:
Marketing and PR

Research Executive

September 2024 - Present

Feedback Market Research

Cairo, Egypt

September 2024 - Present

• Led end-to-end multi-market research for FMCG, F&B, Automotive, Telecom, Banking, and
Government sectors across KSA, UAE, Egypt, UK, and more.
• Conducted FGDs, IDIs, and MGDs; designed screeners, questionnaires, and discussion guides.
• Delivered actionable insights for brand, innovation, and communication studies under tight
deadlines.
• Managed project budgets, vendor coordination, and client communications across 8+ countries
in MENA region and in UK.

Company industry:
Marketing

Sales Account Manager

February 2023 - August 2024

Injaz Digital & Awakening Music

Cairo, Egypt

February 2023 - August 2024

• Managed global music portfolios; developed campaign strategies to boost release traction.
• Improved SEO rankings through content strategy and analytics.
• Negotiated and closed B2B deals; provided data-led campaign performance reviews.

Company industry:
Marketing

Operations Manager

April 2021 - January 2023

Servicee X

Cairo, Egypt

April 2021 - January 2023

• Oversaw logistics, warehousing, order fulfillment, and strategic partnerships.
• Built operational workflows to enhance service delivery efficiency.

Company industry:
Distribution, Supply Chain & Logistics

Vice President

September 2018 - June 2022

Campaigners MIU

Cairo, Egypt

September 2018 - June 2022

• Progressed from Member to VP through leadership roles.
• Led university events, booth design, and creative themes.

Company industry:
Non-profit Organization

Head of Logistics & Sorting

September 2019 - April 2021

La-Galeriee

Cairo, Egypt

September 2019 - April 2021

• Streamlined client order logistics and internal delivery systems.

Company industry:
Retail & Wholesale
Job role:
Purchasing and Procurement

Event Manager

January 2019 - September 2020

OCD Events

Cairo, Egypt

January 2019 - September 2020

• Led external event planning, crowd management, and logistics coordination.

Company industry:
Events Management

Marketing Intern

September 2019 - October 2019

Edupay,

Cairo, Egypt

September 2019 - October 2019

• Conducted market research and developed marketing strategies.
• Designed and distributed surveys and analyzed findings to inform business decisions.

Company industry:
Financial Services

Tele-Sales Representative

May 2018 - September 2018

Vodafone UK

Cairo, Egypt

May 2018 - September 2018

• Achieved high conversion rates through persuasive pitching and customer handling.

Company industry:
Telecommunications

Education

Misr International University

July 2022

July 2022

Bachelor's degree, Business And Marketing

Egypt

GPA (point): 2.89 out of 4

GPA (point): 2.89 out of 4

Dr. Nermin Ismail American School

June 2018

June 2018

High school or equivalent, American Diploma

Egypt

GPA (point): 3.8 out of 4

GPA (point): 3.8 out of 4

Appoquinimink High School

June 2017

June 2017

High school or equivalent, American Diploma

United States

GPA (point): 3.8 out of 4

GPA (point): 3.8 out of 4

Skills

Communications
Expert
Communications
Expert
Consumer Insights
Expert
Consumer Insights
Expert
Brand Management
Expert
Brand Management
Expert
Market Analysis
Expert
Market Analysis
Expert
Marketing Research
Expert
Marketing Research
Expert
MARKETING
Intermediate
MARKETING
Intermediate
RESEARCH
Intermediate
RESEARCH
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
CUSTOMER INSIGHTS
Intermediate
CUSTOMER INSIGHTS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
QUALITATIVE RESEARCH
Intermediate
QUALITATIVE RESEARCH
Intermediate
QUANTITATIVE RESEARCH
Intermediate
QUANTITATIVE RESEARCH
Intermediate
STORYTELLING
Intermediate
STORYTELLING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
Branding
Intermediate
Branding
Intermediate
Management
Beginner
Management
Beginner
Administration
Beginner
Administration
Beginner
Digital Marketing
Beginner
Digital Marketing
Beginner
Microsoft Office
Intermediate
Microsoft Office
Intermediate
Project Management
Expert
Project Management
Expert
Customer Service
Expert
Customer Service
Expert
Social Media Marketing
Beginner
Social Media Marketing
Beginner
Sales
Expert
Sales
Expert

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Advertising and Promotion
Strategic Brand Management –
Market Research: Qualitative
Google Ads Search Certification
Digital Marketing & E-commerce

Hobbies

  • Soccer
    x2 Sports Honors Certificate. x1 2nd Place State Champion X1 FCC Regional Gold Medal X1 Silver Medal 2nd Place Delaware State Champion