Mohammad Afani, Regional Business Development Manager

Mohammad Afani

Regional Business Development Manager

Lucy Electric

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Electronics and Communication Engineering
Experience
17 years, 5 Months

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Work Experience

Total years of experience :17 years, 5 Months

Regional Business Development Manager at Lucy Electric
  • United Arab Emirates - Dubai
  • My current job since March 2021

Accomplishments:
• Joined the organization as Senior Automation Projects Engineer and moved up the career trajectories to merit multiple promotions and currently handling position as Regional Business Development Manager.
• Handpicked to lead and expand the business of Lucy Electric automation solutions encompassing secondary RTUs to complete SCADA solutions, including integrated protection and control at primary substations as well as LV monitoring systems in the MENA region.
• Known for developing and implementing solutions lowering costs, improving efficiency and increasing profits.

Key Responsibilities - Regional Business Development Manager:
• Vital in managing and controlling sales funnel (from prospecting to closing) to target achievement, creating new leads, and owning the sales cycle from beginning to end.
• Propelling growth by expanding horizontally (increasing the number of customers) and vertically (enhancing sales to accomplish goals).
• Deploying strategic plans to advance the company's objectives; securing the orders, building the pipeline and promoting Conduct seminars and promoting company solutions through seminars and participation in exhibitions in the region.
• Driving force behind heightened business performance by timely identification of new business opportunities and expanding footprint in virgin markets.
• Building upon the existing portfolio and supporting the cultivation and development of new business opportunities in the region.
• Spearheading a team of 2 Automation Engineers as direct reporters in addition to 2 more employees in the team of tendering and engineering.
• Contributing to overall new business strategy and assessing regional performance against Key Performance Indicators and annual revenue targets.
• Actively pursuing bids with customers to ascertain potential, award, next steps, and general market information. Assertively growing established territory.

Sales Manager Automation Solutions at Lucy Electric
  • United Arab Emirates - Dubai
  • August 2016 to March 2021

Key Responsibilities - Sales Manager Automation Solutions
• Managed the entire spectrum of sales life cycle involving lead generation, making presentations, formulating bids, negotiating, tenders that are tailored to customer requirements both technically and commercially.
• Cultivated professional relationships with customers and ensuring a positive image of the company, sustained revenue growth, positive impact on margin and dominant market share.
• Provided expert analysis and evaluation to client and market needs. Addressed business challenges; striving to implement cost-reduction methods to improve margins and surveying any opportunity to add value and offer superior solutions.
• Leveraged knowledge about products, market dynamics, competitor’s offerings, and current trends and formulated competitive frameworks that optimize sales as well as maintain the organization’s profit interest.
• Converted new lead opportunities into sales and managing through to the installation of products, took ownership of your revenue targets on a daily, weekly, and monthly basis.

Senior Automation Projects Engineer at Lucy Electric
  • United Arab Emirates - Dubai
  • June 2011 to August 2016

Key Responsibilities as Senior Automation Projects Engineer:
• Developed/delivered incisive, value-generating insight & analysis and customer training for all Automation activities including, Presentations/Seminars & Exhibitions. Owning big picture strategy, driving company missions- positive deliverables, short- and medium-term strategies to propel revenue, measurable market leadership and growth.
• Owned/ evolved sales & marketing and business growth strategy and executed plans to hit key metrics. Evaluated client techno-commercial requirements and presented customized solutions to ensure coverage expansion and revenue growth.
• Developed and presented proposals to clients, comprehending their requirements while engaging the project site teams to ensure timely installation/testing/commissioning of Automation projects.
• Inspired a culture of innovation, refurbished/ upgraded solutions and product offering by matching the underlying customer needs with customized products or services.
• Teamed up the project team for planning, scheduling, workload forecasts, cash & invoicing, budget preparation and resource estimation and mobilization until successful completion.
• Articulated a vision that generates excitement, enthusiasm and commitment from others. Coached and mentored a high-energy, high-impact product line team capable of delivering transformational results.
• Key person for measuring and delivering project outcomes successfully, implementing processes and metrics to ensure project goals with respect to cost, schedule and quality are met.

Senior Electrical Engineer at Saipem Eni
  • United Arab Emirates - Sharjah
  • October 2010 to June 2011

Key Responsibilities
• Entrusted with overall responsibility of managing electrical works right from reviewing technical specifications, providing engineering design and specification for instruments, valves and associated controls for new plants.
• Provided vital inputs in basic engineering, detailed engineering, and design of instrumentation and control systems logic for new projects.
• Instrumental in maintaining Instrumentation Database, compiling instrumentation datasheet, system architecture, design of PLC / DCS, F&G detection system, (ESD) emergency shutdown, communication and metering system.
• Provided functional leadership, technical support, and electrical design and modification of systems as well as designing and programming for different applications, simultaneously adhering to codes and standards of safety.
• Ensuring the availability, development, implementation and continuous improvement of methodologies, procedures and work instruments.

Substation Automation Engineer at GE GRID (Alstom GRID)
  • United Arab Emirates - Dubai
  • January 2007 to September 2010

Key Responsibilities
• Actively participated in major Automation projects such as “SCMS of DEWA 400/132kV & 132/11kV” and Pearl of the Gulf Qatar.
• Highly skilled and certified by DEWA to carry out SCMS commissioning activities as well as attend Call duty.
• Provided technical expertise in designing Substation Control systems and performing engineering analyses, the configuration of Substation equipment as a whole using PACiS and S10 software.
• Oversaw the Internal Validation of Control Systems, FAT, Testing, Commissioning, Site support and point-to-point test with SCADA (SAT).
• Worked in close coordination with clients, stakeholders and other professionals for seamless execution of project/site activities. Planned and witnessed testing activities and supervised commissioning resources and site activities.
• Effectively handled the multidisciplinary nature of the role and managed multidisciplinary engineering teams including while monitoring their performance

Education

Bachelor's degree, Electronics and Communication Engineering
  • at Ahliyya Amman University - Jordan
  • September 2006

B B.E in Electronics & Communication, Ahliyya Amman University (2001-2006)

Specialties & Skills

Decision Making
Microsoft Excel
Microsoft Word
Time Management
Negotiation
Material Submittals
Deep Technical Knowledge
P&L Managemen
Negotiation Expert
Planning and Organizing
Products and Solutions
Market Growth Strategies

Social Profiles

Personal Website
Personal Website

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Languages

English
Expert
Arabic
Expert

Hobbies

  • Traveling