mohammad dawood

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Supervise a portfolio of high-impact retail accounts including Carrefour (now HyperMax), Safeway, Kareem Hypermarket, C-Town amongst many others, focusing on sales execution, campaign implementation, and overall performance across more than 40 store branches.
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Achieved a 15% YoY overall in sales performance and target achievement of a team of 3 account executive through offering leadership and coaching, providing ongoing support and structured feedback.
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Increased quarterly category sales by 20% by implementing various sales initiatives and cross-promotions with top-tier retailers, resulting in stronger brand positioning.
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Accomplished 50% increase in Key accounts acquisition through the implementation of innovative sales tactics and market penetration strategies to elevate brand positioning.
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Successfully added 4 new SKUs and expanded shelf presence across strategic locations, achieved through securing product listings and visibility deals by negotiating directly with key buyers.
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Work closely with the supply chain, finance, and marketing teams to ensure on-shelf availability between 96-98%, accurate billing, and flawless execution of all in-store activations.

• Drove 8-10% year-over-year growth in assigned territories which included key accounts such as Safeway, Sameh
Mall, and Kareem Hypermarket, through developing customized sales strategies for these key clients.
• Improved in-store execution and product visibility across 50+ outlets through planogram compliance, regular audits,
and close coordination with merchandising teams.
• Lead the planning and supported more than 25 promotional activities per year, helping drive traffic, boost sales
velocity, and enhance shopper engagement.
• Orchestrated new product launches by ensuring shelf presence within 5 days of arrival in top-priority stores,
supporting marketing teams in early-stage momentum.
• Played a key role in expanding SKU presence within major retail chains by strengthening buyer relationships and
following up on execution quality.
• Coordinated with supply chain and warehouse teams to ensure full SKU availability and prompt delivery, minimizing
stockouts and increasing store fill rates.
• Led monthly account reviews with both buyers and internal departments to track performance, resolve issues, and
explore opportunities for growth.

• Consistently exceeded monthly sales targets by 15% through strategic customer acquisition and upselling bundled
services, driving sustainable revenue growth in a competitive urban market.
• Spearheaded the acquisition of 300 new Fiber connectivity customers through targeted outreach, solution-based
selling, and customized packages.
• Achieved 60% uplift in overall sales by the Introducing new integrated service bundles combining fiber internet,
CCTV systems, and mobile SIMs in coordination with sales and marketing teams.
• Drove 20% YoY increase in customer churn from competition to Orange by promoting Orange Fiber as the preferred
high-speed internet provider in Greater Amman through community engagement, localized campaigns, and
personalized consultations.

• Launched sales and distribution operations for FMCG products across the Central Region, supporting the companys
market entry and driving initial commercial traction.
• Led the monthly sales growth of 10% on monthly basis in Riyadhs Central Region, by driving competitive sales and
marketing campaigns in coordination with top management.
• Built a foundational client base by identifying retail opportunities, establishing relationships with independent
stores, and promoting product awareness across Riyadh and surrounding areas.
• Executed route planning and direct sales strategies, resulting in steady monthly order flow and consistent revenue
growth during the startup phase.
• Collaborated with warehouse and delivery teams to ensure timely order fulfillment, product availability, and
customer satisfaction throughout the supply chain.