Head - International Markets
Iffco Group
Total years of experience :32 years, 1 Months
Reporting to CEO, Responsibility over the following markets : LEVANT, IRQ, EGY, YMN, N.Afr
Duties
• Developing country strategic and tactical business plans (Includes sales, marketing and profitability)
• Distributor development and Direction.
• Managing distributors Sales and Distribution Activities directly and indirectly.
• Using Retail Audits to identify Gaps and opportunities and putting plans for covering them.
• Structuring procedures and reports used for planning and controlling (Sales, stock and marketing activities ).
• Closely Directing marketing and sales efforts to achieve planned results.
• Study any new business opportunities (New Channels, New products, etc…).
• Open new markets / businesses.
Key Achievements
• General Business
o Consistent over-achievement in all categories every financial year
o Increase the business in Yemen to take number 1 position for both chocolates and biscuits within 2 years through planning and implementing a distribution plan to triple numeric distribution resulting in :.
210% Increase in Tiffany Biscuits business in 2 years
230% Increase in Chocolates business in 3 years
o Increasing Business in Iraq by more than 132%
o Increasing profitability for the whole region by 189%
• Restructuring of the department
o Installing a new reporting system with distributors (sales and stock, A&P budget, Distribution and forecasting) leading to better service and lower OOS.
o Working with customer service and planning departments to improve service levels and decrease lead-times for orders from 9 weeks to 4 weeks.
• Re-launch of Tiffany chocolates in all region successfully
• Launching Picadelli range across the region
Reporting to General Manager, I am responsible for UAE, Qatar, Oman, Iraq, Iran and Yemen
Duties
Developing country strategic and tactical business plans (Includes sales, marketing and income plans to the level of bottom line).
Distributor development.
Managing distributors business through market managers.
Using Retail Audits to identify Gaps and opportunities and putting plans for covering them.
Structuring procedures and reports used for planning and controlling (Sales, stock and marketing activities ).
Directing marketing and sales efforts to achieve planned results.
Study any new business opportunities (e.g. food services, tenders, etc…).
Open new markets / businesses.
Reporting to the Regional Manager SEMEA (South Europe, Middle East and Africa)
Job was to set - up a new Business Unit for consumer adhesives as per Henkel standards.
Duties:
•Fully responsible for all business aspects (Sales, Marketing, Personnel, Profits)
•Managing a team of 1 marketing product manager, 1 Unit manager, 2 Sales supervisors and 5 Van salesmen
•Selection and recruitment of distributors with sound business model
•Sales included direct sales and 2 distributors
•Set up the unit from the ground up (planning, hiring, training, launching, selling, marketing and financing)
•Working with Import and Packaging departments to realize cost savings in these areas
Developing marketing plans with product manager to ensure sales and profitability targets are met (media, promotions, copy, production, trade drive, POS material and research).
•Working with both Regional management and International Product Management (IPM) to launch the right products in Egypt according to IPM strategies.
•Conducting business reviews to Regional Management and Local Management about all aspects of business.
•Launched 3 global brands (Pritt, Loctite and Pattex).
Achievements
•Setting up of the structure (9 staff)
•Selection and setting up of 3 distributors with sound business model
•Setting up of 3 global brands and development of local implementation of quicktite
•Development of media commercial for Loctite
Reporting to the Retail Unit Sales Manager
Unit included Riyadh Retail outlets including supermarkets, self service and few WS outlets.
Duties:
•Implementing Unit sales plans and achieving Volume, Distribution and Merchandising targets.
•Reporting daily, monthly and quarterly results.
•Creating and maintaining Section Fact Book.
•Training and assigning routes and efforts for merchandisers.