Sr Sales Specialist
Rak Bank - National bank of Ras-Al-Khaima (P.C.S)
Total years of experience :21 years, 0 Months
• To identify business opportunity (Personal Loan for salaried) by identifying prospects and evaluating their position in the industry researching and analysing sales options.
• Providing customer product knowledge and availing them personal finance to solve their financial issue as well as giving them idea on investment plan.
• Sell products by establishing contacts and developing relationship with prospect & Recommending solution.
• Maintain quality service by establishing and enforcing organization standards.
• Approaching the corporate for listing the companies in personal loan ALOC of RAK BANK.
• Profile the customers and achieve sales.
• Selling banking multi products, maximizing accounts profitability through cross selling company's other products such as Corporate Deposit, Labour Guarantee & Personal Loan.
• Well known defects of the competition to inform our prospects on how we do business better.
• Adaptable and self-motivated in a fast moving environment, excellent communication skills.
• Used of myself as a problem solver and solution provider rather than a salesperson.
• Dealt with customer service issues. Managed client relations to promote long-term relationships.
• Responsible for implementing best customer service practices to improve sales channels and minimize customer complaints.
• Responsible for preparation of weekly and monthly sales reports.
• Played a stellar role in increasing the signage visibility by planning, coordinating and deploying signage across Zone and maintained optimal visibility throughout the zone.
• Demonstrated excellence in the ensuring the reach of POS across the zone, its visibility through optimal distribution and visual merchandising.
• Maintained a close coordination with the Sales Team for managing visibility assets placed in Retail.
• Pivotal in GSB vendor management, GSB installation audit, health & hygiene and vendor bill processing.
• Carried out BTL activity in various urban & rural market areas.
• Proficiently negotiated with the Govt. Establishments for Co-branded Signage installation.
• Instrumental in the brand management of the Vodafone Mini Store & Vodafone Store.
• Organised various events in close coordination with the Event Management Agency.
• Handled Special Festive Branding for Brand hype and product communication.
• Achieved the highest AVI Score for Bihar & Jharkhand.
• Retail & Outdoor Visibility
• Compilation of In-shop, On-shop & Outdoor requirements in terms of all type of Signage’s, Standee, one-way vision, Wall painting etc in coordination with sales and RO MARCOM team.
• Planned and implemented National / Circle level brand campaigns by devising effective Marcom support to enhance brand track scores.
• Regular outdoor monitoring in terms of coordination with outdoor agency for timely mounting of flexes during campaign change, check quality installation and weekly physical mounting reports.
• Handling Visibility for 46 nos. Company Show Room and 20500 Retail outlets under 280 distributors.
BTL Marketing Campaigns (Brand Activation and Event /Promotion)
• Managing and execution of on Ground activations and events.
• Coordination with the executing vendors, agencies and operations department to ensure smooth flow of the activations as per the set standards and guidelines this will be the major role.
Marketing Plan
• Preparing the Marketing Plan, and ensuring that marketing objectives are achieved in my zone.
• Execution of the events and activities as per the planned event calendar.
Vendor Management
• Develop New Vendor & Vendor Education.
• Work closely with all agencies and ensure timely and top-class implementation of all the assignments.
• Develop and manage relationships with retailers, head office, suppliers, retained agencies ensuring cost efficiencies and brand guardianship is achieved at all times.
PR Coordination
• Day to day responsibility for liaison with Head Office PR.
• Coordination with local publication for press release.
• Development of local network with press reporters for strengthening the relationship with local press.
• Understand the requirements of the business and provide relevant input in developing the services.
• Evaluating the resources of the business and analyze the scope for development to develop organization and efficiency in the system.
• Marketing and promoting the product in consumer’s mind which consists of mainly corporate and advertising agencies and educating them about the various Shops in Shop & outdoor advertising products like Sign Boards, wall wrap, Vinyl and various display products offered as per the requirements.
• Coordinating with Retail Team for new store opening, visual merchandising and outdoor publicity.
• Discussing the key issues with clients and planning for branding of their products.
• Collaborate with sales operation team in tracking sales pattern, help analyze the sales dimension of each kiosk through various customer feedback mechanisms and come up with various marketing strategies.
• Handling the rate negotiations with clients and getting the purchase order as per the rate finalized. Getting the bills prepared through the accounts department and finally sending them to the clients for timely payments.
• Identifying and developing new streams for revenue growth through Marketing plan and maintaining relationships with customers to achieve repeat/ referral business.
• Analysing sales data and report to the superior. Keep track of client information, forecast future trends.
• Planning new strategies to get maximum sales from given areas.
• Promoting primary and secondary sales by developing distributor/ channel partner
• Ensuring that the promotion plans are communicated to the customers by sales staff.
• Conducting opportunity analysis by keeping abreast of market trends and competitor moves to achieve market-share metrics
• Revenue generation achieved in percentage terms- Always been a consistent performer.
• Instrumental in conducting surveys in territory to understand customer’s satisfaction and expectations from the company’s products and services.
• Conducting opportunity analysis by keeping abreast of market trends and competitor moves to achieve market-share metrics.
Master`s degree attested completed by MEA, HRD and Dubai Embassy
