Sales & Marketing Director
Al-Waha Juice Company
Total years of experience :33 years, 9 Months
2009- Present AL-WAHA Beverages Company Riyadh, Saudi Arabia
Job Title: Sales & Marketing Director - AL-WAHA
Al-Waha activities focused on producing all kinds of long life juices presented to the consumer in a careful selection of different packs type. In fact, Al Waha produces a various number of juices that offer high nutritional values.In addition to this, Al-Waha is also producer of tomoto paste and is marketed under Al Waha brand name.
Mange the company as VP during the absence of the company's president and as S&MD manage and direct the sales and marketing organization with responsibility of sales, marketing, customer development, distribution and develop business strategy .
Key Responsibilities
-Plans, directs and controls the activities of the organization to accomplish budgeted financial objectives and volume target
-Directs the development and preparation of short term and medium term plans and budgets based upon corporate goals and growth objectives.
-Identify and source new business opportunities within FMCG industry.
-Guides and directs the team in the development, distribution, promotion, pricing and sales of the company's products.
-Direct product development effort aimed at redesigning Al-Waha label and launching new products in order to increase the market shareand improve Al-Waha image and meet the market demand .
-Work closly and mantian direct communication with modern trade (key account) with buying staff and senior management regarding the re-launch of Al-Waha products and new productsin thier outlets and improve the relation through better service.
-Direct the plan and the implemention of the sales promotion to support the relaunch of Al-Waha producuts into trade channels in general and the kay account outlets in prticular.
-Appraises and evaluates the results of overall operations regularly and systematically in accordance with the established key performance indicators.
U-Mark is specialized in marketing and distributing home appliances, personal care products and is the exclusive and sole distributor of many famous and international brands like Conair, Emjoi, Life Gear, Industex, Cosmewax, Kopas, Greenmaster, Onixx, George Foreman, Yi He Electronics etc.
As GM manage and direct the division with the overall aim of building profitable business.
Key responsibilities
-Develop / formulate the business strategy based on a comprehensive understanding of product range and customer need.
-To develop long range forecast and set sales volume by customer, by brand, by SKU's by share .
-To maximize return from existing brands by developing dynamic marketing plan.
-Worked closely with advertising agencies to develop and implement of an annual promotional and media strategy and budget allocation focusing on seasonal events, social events, and major product launches.
-Budget management / control.
-To allocate sufficient marketing funds to individual brand to sustain and build the business while aiming for reasonable profit.
-To monitor performance against plans and recommend and make changes as necessary to ensure the targets are achieved.
-To initiate market or consumer research, to drow conclusions and make suitable recommendation.
-To identify division's strengths, weaknesses, opportunities and threats and taking these into consideration to propose business strategy.
-Develop, test and launch new products to take advantage of market opportunities.
-P&L responsibility.
-Competitive analyses.
-Pricing / margin strategies.
-oral / written presentation.
-To monitor all competitive activities and recommend and implement any necessary response. To manage the recruitment, training and motivation a team of sales manager, brand manager and staff.
-To interference and effectively manage advertising agencies to ensure optimal creative output.
-Developed long-range corporate strategy and business plan.
-Set up the store and hired the support staff.
-Directed product development, from inception through design,
packaging, market positioning, promotions and tasting session.
-Budget management/control.
-Designed and set up window and in-store displays.
-Attend international buyer shows.
-Cash flow management.
-Buying expertise.
-Designed company's catalogue and sales support materials
including brochures, flires.
-P&L responsibility.
-Competitive analyses.
-Pricing/margin strategies.
oral/written presentation.
-New product introduction.
-Developed expansion strategy.
-Cost reduction strategies.
-Negotiated prices, terms and condition of the contract with suppliers.
I have had served as Head of Export Marketing and Sales with Basamh Trading company( sole agent of Nestle and GOODY brand owner ); Major responsibility is to manage, develop and promote the company's Products and expand sales wherever and whenever possible and provide distributors with world class services.
Key responsibilities
-Established and managed business division to market /promote company's products.
-Developed and proposed Division's business strategy to achieve company's products as established international good quality products.
-Developed a clear communication strategy - internally and externally.
-Worked closely with suppliers for product development .
-Initiate, guide and manage necessary consumer and product research .
-Search and recommend potential products (additional and /or line extensions and / or flankers ) .
-Developed an internal communication pack to brief teams on promotional activity and share best practice.
-Manpower recruitment Regional wise.
- Develop division policies and procedure manual .
-P&L responsibility.
-Assets and financial management of our Regional offices.
-Worked closely with advertising agencies to develop and implement of an annual promotional and media strategy and budget allocation focusing on seasonal events, social events, and major product launches.
-Rview performance Vs. plan and recommend corrective action to the top management .
-To direct preparation, review, and consolidation of annual and long range plan .
-Evaluate operation results as basis for corrective action .
-Gather and analyze data / research in order to develop future business plan .
- Directed product development, from
inception through design, packaging,
market positioning, promotions and tasting session.
-Budget management/control.
-Search, qualified and propose capable distributors.
-Brand strategy development.
-Manages and agreed budget for all activities.
I have had served as Asst. General Manager with Savola Group; Direct the division with responsibility for direct sales, marketing, strategic planing, client development, distribution, and credit
Key Responsibilities
-Develop & prepare annual sales and expenses budget to achieve corporate targets
-Define a clear strategy and develop a more structured approach to expand in International markets to achieve cooperate vision .
-Propose/execute marketing activities to support our distributors to achieve targets for their country. -Direct, train, motivate subordinates to improve productivity which is reflected on business.
-Develop International sales procedure, manual in line with VP instructions to improve our services .
-Review and analysis of sales and expenditures, reports in comparison with budgeted figures.
-Recommending and implementing Pricing/margin strategies (pricing structure) of Savola group products in order to compete effectively in International markets .
-Manage the internal process for advertising product, liaising with external agencies and internal category management to ensure the most cost effective and appropriate advertising campaigns are launched and evaluated according to the communication strategy.
-Input into product design.
-Exploration and recommendation of new market segmentation, development of marketing strategies for these segments, preparation of financial projections, and implementation of accepted proposals.
-Worked with outside advertising firms to develop strategies and execute regional media plan.
-Competitive analyses.
-oral / written presentation.
-Cost reduction strategies.
-Manages and agreed budget for all activities.
-To set International sales objectives by country/brand /size.
-To prepare work plans operational budgets on yearly basis.
-To propose marketing activities, liaison between Savola Marketing and distributors requirements.
-To direct all efforts at prospecting for new opportunities (deals, tenders, new distributors) in the region and to strengthen rapport with our distributors.
-To analyze sales results, report it to General Manager Sales & Marketing Dept.
-Coordinate work with all departments involved in the export operation (Finance, Marketing, production & Distribution).
-Responsible for all marketing and sales activities for the assigned areas .
-Prepare & implement sales forecast .
-Responsible for market research, merchandising and market penetration for new areas .
-Special project handling .
-Analyze customer and competitor's strength.
-Plan, coordinate and attend overseas exhibition participation .
-Negotiate the best prices and most favorable terms to optimize profitability .
-Monitor outstanding account so that receivables are paid promptly to improve cash flow .
Responsible for handling major food retailers accounts in Jeddah.