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Mohammad oueini, Influencer Marketing Manager

Mohammad oueini

Influencer Marketing Manager·Mitchell Brands

United Arab Emirates

Bachelor's degree, Communication Arts

Work experience

Total years of experience: 15 years, 3 months

Influencer Marketing Manager

April 2025 - Present

Mitchell Brands

Dubai, United Arab Emirates

April 2025 - Present

• Spearheaded influencer strategies for beauty & skincare brands in GCC & MENA.
• Created and executed hero product campaigns, growing sales from 0 to AED 500k/month in 3 years.
• Increased social media views to 1M and followers from 20k to 31.5k in just 2 months.
• Optimized ROI via targeted IG Reels, Stories, and Snapchat collaborations.
Company industry:
Perfume & Cosmetics
Job role:
Marketing and PR

Influencer Marketing Manager

April 2021 - Present

Mitchell Brands USA Skin Care MENA

Dubai, United Arab Emirates

April 2021 - Present

• Execute simultaneous influencer campaigns from start to finish.
• Liaise and prepare campaign briefs for influencers.
• Translate content and campaign briefs English and Arabic.
• Vet influencer profiles and recruit influencers for campaigns.
• Negotiate with influencers.
• Review media content and compare to campaign brief.
• Prepare influencer contracts.
• Arrange pick-up and delivery of products (domestic and internationally).
• Prepare and provide campaign reports to management at the end of each campaign.
• Attend meetings, events or shoots when needed.
• Maintain effective and productive working relationships with influencers.
• Organizing smooth photoshoots and events that promote the brand.
• Skillfully writing both Arabic and English blog for the website.
• Created impactful press releases and media materials to boost client visibility, utilizing effective
communication strategies.
• Representing the brand at exhibitions and introducing it to a larger audience.
• Setting up good communication with e-commerce platforms for product placement.
Company industry:
1381
Job role:
Marketing and PR

Influencer Campaign Manager

March 2024 - August 2024

ZoneIn Marketing Agency

Dubai, United Arab Emirates

March 2024 - August 2024

• Managed campaigns in fashion, sports, entertainment, and properties.
• Recruited 40+ influencers for Reebok store openings, boosting footfall via discount codes.
• Delivered 40+ IG Reels, 100+ IG Stories mentions, and 200+ code redemptions.
• Led Taraf x Karl Lagerfeld launch, securing Safa Siddiqi & Lujain Omran as event faces.
Company industry:
Marketing
Job role:
Marketing and PR

Influencer Marketing Manager

March 2023 - February 2024

Boutiqaat

Dubai, United Arab Emirates

March 2023 - February 2024

• Managed celebrity boutiques, optimizing influencer promotions via Magento & ERP.
• Enhanced campaign targeting using performance analytics.
Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Communication and Public Relations Executive

February 2020 - March 2021

Visart Paris

Dubai, United Arab Emirates

February 2020 - March 2021

• Build and maintain close relations with press and industry influencers, and proactively
negotiate and secure coverage in printed and online press.
• Recommend PR, and Media relations strategies to successfully achieve business
objectives.
•Ensure that PR objectives, goals & performance metrics are successfully met & provide
recommendations based on findings.
•Keep track of PR/E-PR ranking in the region and share consolidated monthly report and
provide recommendations based on findings.
•Monitor industry and PR trends and adopt best practices in a timely manner.
•Work closely with Digital to develop influencers content strategy for social channels and
paid media.
Company industry:
Perfume & Cosmetics
Job role:
Marketing and PR

Influencer Marketing Executive

February 2020 - March 2021

Viseart Paris

Dubai, United Arab Emirates

February 2020 - March 2021

• Managed brand awareness campaigns and influencer collaborations in the Middle East.
Company industry:
Perfume & Cosmetics
Job role:
Marketing and PR

PR & Media Coordinator

January 2015 - January 2019

El Fann

Beirut, Lebanon

January 2015 - January 2019

• Led PR for a major Lebanese arts & culture platform, securing 40k+ article views.
• Built strong celebrity media relations, securing exclusives and event coverage.
Company industry:
Journalism
Job role:
Marketing and PR

Public Relations Manager (PR Manager)

May 2018 - August 2018

BIAF

Beirut, Lebanon

May 2018 - August 2018

Media and press organizing.

Contact celebrities and managing arrivals, accommodations, and departure from Beirut.

Assisting in managing red carpet celebrities arrival.

Monitoring social media accounts.

Managing legal papers ( approvals, stamps, invitations, tickets selling).

Managing event tickets selling.
Company industry:
Entertainment
Job role:
Administration

Public Relations Account Manager

April 2016 - December 2017

Shamal Marketing and Communication

Dubai, United Arab Emirates

April 2016 - December 2017

Providing interviews and exposing my clients to all kind of media across the GCC and MENA region.

Coordinating with media for covering up events, exhibitions and conferences set by our team.

Translating documents from English to Arabic and helping the English team with understanding Arabic language.
Company industry:
Public Relations (PR)
Job role:
Administration

PR manager

February 2014 - March 2016

Business Unlimited Zone

Dubai, United Arab Emirates

February 2014 - March 2016

• Conferring with account senior executives to identify trends, key group interests and concerns.

• Contributing to provide advice on media plans, PR events and for PR proposals with account managers.

• Managing client relationships; Meeting the client to discuss goals, objectives and needs.

• Writing and distributing press releases.

• Organizing one-on-one interviews for the client.

• Coordinating with media to cover and promote events such as exhibitions, launches and conferences.
Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Marketing & PR Executive

January 2015 - September 2015

BUZ (Business Ultimate Zone)

Dubai, United Arab Emirates

January 2015 - September 2015

• Created PR strategies and secured media coverage for high-profile clients.
Company industry:
Public Relations (PR)
Job role:
Marketing and PR

reporter, editor, writer, PR executive

February 2011 - March 2015

El Fann

Beirut, Lebanon

February 2011 - March 2015

• Editing news.

• Covering events.

• Interviews with local, Arab and international stars.

• Covering cultural and social activities, writing press releases, translating, managing interviews between media and clients.
Company industry:
Media Production
Job role:
Writing and Journalism

freelance radio ancor

October 2012 - December 2012

VDL

Beirut, Lebanon

October 2012 - December 2012

Radio entertainment segment as a two months project for international and local news, receiving phone calls and interacting with listeners on social media live on air.
Company industry:
Media Production
Job role:
Design, Creative, and Arts

freelance reporter, editor, writer

May 2012 - September 2012

Bisara7a Onlina Magazine

Beirut, Lebanon

May 2012 - September 2012

• Editing news.

• Covering events.

• Interviews with local, Arab and international stars.

• Covering cultural and social activities.
Company industry:
Media Production
Job role:
Writing and Journalism

medai services controller

April 2010 - October 2011

RMS "Rotana Media Services"

Beirut, Lebanon

April 2010 - October 2011

Controlling all the media services on all Rotana Tv channels
Company industry:
Media Production
Job role:
Customer Service and Call Center

Education

American University Of Science And Technology - Lebanon

July 2013

July 2013

Bachelor's degree, Communication Arts

Lebanon

GPA (rating): Good

GPA (rating): Good

Vocational Development and Guidance College

February 2012

February 2012

Diploma, Public Relations

Lebanon

GPA (percentage): 70%

GPA (percentage): 70%

View attachment

Skills

Customer Relationship Management
Expert
Customer Relationship Management
Expert
Management
Expert
Management
Expert
Negotiation
Expert
Negotiation
Expert
Writing
Expert
Writing
Expert
Social Media
Expert
Social Media
Expert
Campaign Strategy, Influencer Recruitment, Social Media Ads, Creative Briefs, Storytelling
Expert
Campaign Strategy, Influencer Recruitment, Social Media Ads, Creative Briefs, Storytelling
Expert
Customer Relationship Management
Expert
Customer Relationship Management
Expert
Management
Expert
Management
Expert
Negotiation
Expert
Negotiation
Expert
Writing
Expert
Writing
Expert
Social Media
Expert
Social Media
Expert

Languages

Arabic

Expert

English

Expert

French

Beginner

Hobbies and interests

internet, writing, music, reading, social media, night life, arts