mohammad sawalha

Strategic Business Director

Durra International (Jordan, Egypt, Syria) | Oct 2025 - Present
• Led strategic expansion initiatives, successfully opening and developing new regional markets
• Designed and implemented a comprehensive performance measurement system (KPIs) across all factories
• Reorganized market structures and distribution channels to enhance efficiency and market coverage
• Improved operational alignment between production, sales, and strategic objectives
• Strengthened the company’s competitive positioning across multiple countries

Leading international growth, governance enhancement, KPI implementation and distributor development across 85+
countries. Delivered 32% sales growth and 12% profitability improvement.

Niger Refreshment Company, Niamey
Managed budget implementations, employee evaluations, and contract details.
Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures. Developed and maintained relationships with customers and suppliers through account development.
Introduced new methods, practices, and systems to reduce turnaround time.
Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Analyzed market trends and competitor activities to create competitive advantages.
Formulated policies and procedures to streamline operations. Developed and implemented strategies to increase sales and profitability.
Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
Niger
Bin Butti Group, Niamey
Group of factories and trading company of natural Mineral water factory, first and largest in Niger, with more than 250 workers and brand Telwa owners
We are the main supplier of the US and French military and all foreign embassies in Niger and a major supplier to all non-profit organizations based in Niger
Learned and adapted quickly to new technology and software applications.

Exploring new business ventures and investments in Africa, I excel in working within the allocated budget for project execution. With a high ability to meet the quality, security, and auditing requirements of the American, French, and Italian militaries, I am proficient in addressing their specific needs. My expertise lies in identifying and implementing new opportunities while ensuring adherence to project budgets.

Directed a diversified portfolio across Niger, Chad, Benin, Ghana, Tanzania and Nigeria covering water bottling,
Coca-Cola bottling, pharmaceuticals, poultry, food processing, mining, hospitality, safari tourism, food distribution and
agricultural investments. Managed USD150M+ revenue and 2, 000+ employees. Responsible for executive
recruitment, taxation, treasury, banking relationships, cash flow and monthly P&L; reporting. Achieved 37% export
sales growth and 40% profitability improvement.

Managed (USD10M+) and United Nations / World Food Programme operations (USD8M+).

Al-Farouq For Orphan Care, Irbid
Al-Farouq Society is the largest charitable organization for the care of orphans in north of Jordan with two medical centers and a school and more than 150 employees and an annual budget of more than 2 million Jordanian Dinars.
Managed budget implementations, employee evaluations, and contract details.
Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures. Developed and maintained relationships with customers and suppliers through account development.
Introduced new methods, practices, and systems to reduce turnaround time.
Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Collaborated with cross-functional teams to develop innovative solutions.
Formulated policies and procedures to streamline operations.

Dimlaj Industrial Group LLC, LUXURIOUS GLASSWARE, Amman
Major initiative and focus on expanding MENA Region market by building and managing talented top sales executives, and developing pivotal company and vendor partnerships.
Developed relationships with clients and potential clients to improve business growth.
Collaborated with Regional Sales Managers to make strategic sales decisions.
Set objectives and led sales team to achieve aggressive global sales goals.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.

Branches Bahrain, Qatar, Kuwait, U.A.E and Jordan including distributors in MENA regions.
STATIONERIES, SCHOOL BAGS, LUGGAGE, Fashion Bags, Accessories, Some Sport Items & TOYS ( Indoor and Out Door ), Turnover 40 million US Dollar Yearly.

2006-01 - 2012-01
Following up with all distributors that I assigned and looked for new ones in new countries.
Maintaining mutually beneficial partnerships with third parties. Contributing in top level meetings.
Developing distinct teams with several perspectives and talents. Recognizing and encouraging key staff members.
Ensuring adherence to all related regulations and laws. Negotiating priorities with individuals at various levels of the organization.
Developing financial reports.
Preparing and documenting annual operating budgets for approval by governing board.
Maintaining effective system of internal controls over capital expenditure.
Managing all aspects related to administrative staff.
Following up with brand, sales, marketing, finance and warehouse managers.
Bringing international stationary and school bags brands to the company such as Pilot pen, Walt Disney bags and toys, Lexi pen and Oval correction.
Generating and advertising “Zoom” as a local brand.
Lead and followed all the sales team through the sales manager by putting the plan for all kinds of clients B2B business, direct sales, mass market, hypermarket & by our retail chain.
Distributed stationary, school bags, accessories and toys (characters) items to the GCC Region, MENA Region and Canada.
Monitored office workflow and administrative processes to keep operations running smoothly.
Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
Worked closely with organizational leadership and board of directors to guide operational strategy.
Led development of comprehensive business plan to maximize profitability and company performance.

Stationary Division- Al-Khairat Trading.
STATIONERIES, SCHOOL BAGS, LUGGAGE & TOYS, Turnover 30 Million US Dollar Yearly.
B2B business, direct sales, Mass market & by our retail chain.
Agent and distributor for stationary, school bags, toys (Zebra pen, Stabilo pen, Rainbow Max school bags, Fashion bags and accessories, Fashion and character luggage, Hello Catty bags and toys, Pebeo color.
Followed up sales and administration for region.
Sales team and distributors.
Forecasting for the sales plans.
Planned and distributed budget and quota.
Made all kinds of reports and presentations.

2004-01 - 2005-06
Increased from regional routes during years.
Increased region contribution vs old contribution, managing the promotion activates.
Customers classification and looked for potential customers.
Controlled credit limit of customers.
Achieved over vs target. Achieved coverage completion for upper central region, dealt with all kinds of clients sure through sales employees.
Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation. Finalized sales contracts with high-value customers.
Developed sales strategy based on research of consumer buying trends and market conditions.
Executed successful marketing campaigns to generate new business and expand customer base.
Developed and maintained positive relationships with clients in assigned sales territories.
Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.

Fostered and promoted cooperative and harmonious working climate conducive to maximum employee morale, productivity and effectiveness.
Reviewed performance results to target and take corrective measures with authorization and escalation.
Collaborated with department heads to establish goals and work plans. Informed VP of unusual matters of significance and launched corrective action plan.
Enacted contingency plans, escalated and directed system problems and issues and participated in post-mortem analysis to provide input for process improvements.
Participated in planning process to achieve corporate objectives. Projected favorable image of company to promote objectives and enhance public recognition.
Maintained qualified staff and communicated areas of accountability and expected performance.
Managed budget implementations, employee evaluations, and contract details.
Achieved sales target.

Maintained high margin.
Implemented marketing plans in cooperation with major suppliers. Organized marketing plans for launching new products.
Market research and surveys that changed selling prices according to the purchasing prices and competitors prices that were taken into consideration and maintained an acceptable margin.
Sourced new products.
Ware-house responsibility.
Annual restocking semi-annual restocking and inventory responsibility. Answered customers needs and ensured their satisfaction.
Leading sales team; training them to ensure total customer satisfaction. Evaluating team preformance.

Employers name: National Industries Co. P.S.H, Zarqa, Jordan (Tissue Paper Mill) Jumbo Roll
Turnover 15 million Jordan Dinner Yearly

• worked as international marketing manager in export department, market factory products in external markets Europe, Africa and middle east, open new markets new selling channels; design and organized factory products pictures in e catalogs web albums; publish all factory products on most of trade website on internet with good articles, conclude deal with logistics companies couriers; Supply clients with all information and catalogs to get know all specification designs of factory products via e mails, fax, courier and send them samples in case they ask for; update all new products to all contacts list via e mail, take orders from clients and organized, makes invoices, follow the payment; coordinate with production manager for order details, delivery time, packing, handle shipping, official papers of shipment; delivery to sea port clients country; meeting foreigners clients in their office for business discussions; coordinate with factory department any special products our clients seek for; file everything related with factory clients in separate folder with clients history, business discussions full information; keep in touch with all good clients in all occasions.
•Reviewed and created marketing plans for 10 countries based on key operating indicators. Increased international sales by 13% annually.
•Reviewed product pricing by market to ensure that strategies support growth and margin objectives and presented pricing to President-International and VP of Finance for final approval.

Photocopy machines Minolta, fax, shredder machines, office furniture, computer, network Turnover 6.4 million US Dollar Yearly Leads all sales men to meet the sales turrets and profitability, and sharing head master in marketing and sales planning, done all the paper worked (such as reports…), developed an excellent customer service, excellent knowledge of office automation, furniture’s, counting machines, P.C., Data safe etc, planning, budgeting and cost controlling, ability to deal with different problems and made the decision needed .Reporting to General Manager and Sales & Marketing Director.