Mohammed Aburiyaleh

Accomplishments:
• Entrusted to deliver excellent results by handling $26 + million renal product portfolios.
• Functioned as Project Manager for launching the first smart dialysis machines (Claria and Sharesource®) in the Middle East with expected growth 20% more than organic growth.
• Assigned to optimize ‘best-in-class’ product development and delivery to enhance the penetration rate in Saudi Arabia for Peritoneal Dialysis and to boost revenue prognosis from 9% to 30% in 2020.
• Served as strategic Advisor and facilitated implementation of Budget Impact Model for Payers for Saudi Arabia, in order to present for government the cost benefits by choosing the optimum therapy. Total saving expected for government from using this project almost $56 million.
• Generated $5.3 million in revenues within short period of 3 years attained this challenging task by driving sales in gathering best practices and establishing step-by-step approach for sales representatives.
Key Responsibilities:
• Providing strategic marketing leadership to promote Baxter image, reputation and brand. Deploying multiple marketing tactics including, mass market communication, customer-direct emails, website content and tradeshow presence.
• Overseeing development and implementation of the product strategy that ensures winning new business and driving growth.
• Establishing and executing sales and marketing programs including product promotions, sales channels and pricing. Formulated commercial policies, led business planning, ascertained scope and potential avenues for business growth.
• Employing extensive knowledge to balance production constraints with product demand, working in partnership with the manufacturing teams for accurate forecasting and analyzing feasibility models to ensure supply timelines.
• Supporting design and development of European Training programs/Product Trainings.
• Proffered strong leadership and guidance through establishment of performance goals, allocation of resources and ensured that the team has an understanding of the vision and strategy and their part in its achievement.

• Published a Journal on Therapeutic effects of Thrombospondin 1 derived peptides on inflammatory bowel disease.
• Conducted research on social networking effectiveness in the Middle East and North Africa Market and compared it with the United States.
• Served as insights-driven market researcher, utilized traditional and advanced research methods to comprehend how companies can be successful in E-Marketing.

• Successfully managed range of key accounts generating sales by $14M which was the highest in KSA in 2011.
• Involved in boosting pharmaceuticals demand by 20% during the first year and 35% on the 2nd year.
• Re-introduced Precedex drug in King Khalid University Hospital (KKUH) bagged the first order after 5 years of discontinuing the drug from the hospital.
• Secured key contract and business of $ 13M from King Faisal Specialist Hospital and Research Center.
• Introduced the pharmaceutical products to the private sector of working in Saudi German Hospital and achieved sales of $10K+ within the first month.
• Drove social media presence, built a social network through Facebook to share the experience between ICUs and OR doctors worldwide - US, Mexico, Egypt, Saudi Arabia, and United Arab Emirates.

• Registered sales of $10M within government sector and $2M within private sector.
• Implemented strategic sales plans to consistently chart a rising business curve.
• Prepared action plans and schedules to identify specific targets and projected the number of contacts to be made.
• Followed up on new leads and referrals resulting from field activity.
• Identified sales prospects and contacted them as assigned.