Marketing & Sales Director
Alhabdan holding company
Total years of experience :10 years, 8 Months
Profile: NAFA Enterprises Ltd is one of the leading and fast growing companies in KSA and is the holding company which supervises and manages other members of the group engaged in manufacturing and export, import and services across diverse verticals. http://www.nafa.net/
Assignments:
• June 2013 - July 2017: Specialist Marketing Manager, NAFA Enterprises Ltd
• November 2015 - July 2017: General Manager, NAFA Maintenance and Services - a division of the company specializing in providing operation and maintenance (O&M) services to the public, private, industrial and commercial systems
• March 2015 - November 2015: Distribution Manager, NAFA Enterprises
Highlights:
• Represented the company in a consortium formed with international companies - P&O, Serco and Griffon Hoverwork for participation in the Jeddah Maritime project.
• Worked with a team from Griffon Hoverwork UK to sell hovercraft to Saudi Arabian Border Guard, Civil Defense and the Royal Saudi Navy
• Signed several contracts for providing operation and maintenance services - 4 contracts with the Ministry of Health, 1 contract with the Ministry of Defense and 2 contracts with Diba Port.
Key Responsibilities:
• Led the development and implementation of innovative marketing strategies for the group’s operating entities to drive business growth by identifying and pursuing new business opportunities.
• Coordinated formulation of annual business plans and budgets based on organizational strategic objectives and supervised execution to deliver short term and long term targets.
• Collaborated with product managers in developing annual plans for each product category with sales, revenue and profitability targets along with strategies to grow and maintain the customer base.
• Established and managed programs for creating, sustaining and reinforcing brand equity and value of various business lines to achieve targeted market reach and penetration.
• Supported the marketing team in identifying and pursuing business opportunities including participating in visits to and discussions with existing and prospective clients.
• Conduced regular market studies and made presentations on key marketing data to account executives with recommended action plans to achieve sales targets.
• Worked with the business development manager in designing and producing marketing collaterals including company and product brochures for marketing campaigns and participation in trade events and exhibitions.
• Led the marketing and sales teams in building and sustaining good relations with clients by assuring high standards of service and support.
• Established KPIs and targets for the sales team, monitored progress in execution of plans and achievement of targets and provide guidance and support in delivering individual and team targets.
• Evaluated business performance and submitted weekly reports to the CEO on achievements, business opportunities and areas of concern.
PREVIOUS ASSIGNMENTS:
• Relationship Specialist, MASCO, KSA, Riyadh, June 2008 to January 2009 (7 Months) - In-charge of booking flights and hotels
• Teacher, Bader Private Schools, KSA, Riyadh, September 2006 to July 2007 (10 Months)