CRM Manager
Alghanim Industries
Total years of experience :16 years, 10 Months
Key achievement
o Developing a Corporate and Regional Loyalty Program that should include all Alyasra stores in all the countries these stores operate in, The Program developing covered:
o Establishing data capturing process and train the staff accordingly o Data cleansing
o Benchmarking with the most successful loyalty programs worldwide o Feasibility Study
o Technical Analysis
o Full Branding
o Supporting full-fledged Corporate mobile application
o Alyasra LinkedIn Page:
o Registration - Legal dispute
o Content Development
o Page promoting to relevant audience
o Due to the outstanding achievement LinkedIn Global conducted a case study on
Alyasra which will be published on LinkedIn.com on November 2015
o Collaboration with NBK including some of Alyasra stores (DKNY - Ontime - Fossil - 10:10 - Dyrberg Kern - Ecco - Trinkets - Triumph - Time+More and Comfort Zone) in NBK’s Credit Cards rewards program.
o Media buying agency pitch - Responsible to conduct media buying agency pitch for alyasra group (Food and Fashion Retail) since 2013
o CRM Module Pitch - Conducted an international pitch to select the best suitable CRM Module application pitch
o Review and signoff Market plans and budgets
The division include 5 owned concepts (Ontime - Trinkets - Time+More - 10:10 - Dyrberg/Kern) that retail more than 50 International Fashion brands such as Michael Kors, Burberry, DKNY, Lacoste, Tommy Hilfiger and many others. My task was to establish a Marketing Department for the division. Key Achievements:
o Established Regional Marketing department from scratch
Mobile App.
o Reviewing contractual agreement and contracts for all brands Web Design
o Set corporate and individual brands marketing strategies
o Annual Budgeting for more than 50 brands in addition to corporate brands.
o Media planning covering 360 degrees marketing - for 3 years all Campaigns achieved high ROI and increased positive brand awareness in all markets
o Created one of the most successful promotional campaigns that included: Inventing the idea, forecasting financial study, system preparation, staff training, ROI reporting and Performance analysis.
Corporate Branding:
o Brand Awareness Survey
o Brand positioning to pre to the rebranding of the concept
o Rebranding Ontime, to ONTIME The Timestylists a newer fresher concept based on
refined and exciting customer experience.
o Worked with international consulting agencies for Digital presence, Brand diagnosis o Concept Developed: Time+More, Trinkets and 10:10
Main Tasks:
o Assessment of system, data status and staff knowledge o Assure proper data capture and Data cleansing
o Benchmark International rewards program
o Create a very successful Loyalty Program
o Leads Generation and Customer acquisition o Increase customers retention and profitability o Customers data profiling and segmentation o Prospecting and lead generation
o Handled Mystery Shopping and CSI
Main Tasks:
o Planning and supervising Data cleansing program to enhance customers' info. o Designed CRM Retention, Acquisition, Penetration and Loyalty plans
o Customer Segmentation
o Prepared Nissan's CRM action plan for FY08 & FY09.
o Established with my manager an international full-fledged Customer Call Center o Customer"lifecycle"monitoring
o Lead generation.
o Surveys and Market research
o Mystery shopping on competitors with analysis and benchmarking
o Handling call center application tasks, Reporting performance evaluation, Skill set
allocation and system control.
o Participated in Member in Balanced Score Card committee which developed
Al-Babtain Automotive Strategic plan FY08 - FY13
Marketing Tasks:
o Member in Marketing Committee.
o Campaign evaluation & ROI.
o Reporting Media attractiveness.
o Monitoring and benchmarking with competitors campaigns. o Facilitated marketing activities
GPA 70.0% "Good" Completed 93 Credited hours in 2 years •Management related courses: Financial management, Human resource management, Marketing, Strategic management, Total Quality management, Bank management, Managerial accounting, Project management, Feasibility study and project evaluation, Accounting (1,2), Macroeconomics, Microeconomics, Management information system, Cost accounting, Commercial and electronic legislation, Managerial communication, Electronic commerce and web designing, Management Systems Analysis, Production and operation management, Accounting information system.