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Mohammed Elbaz, National Sales Manager

Mohammed Elbaz

National Sales Manager·Henkel

Saudi Arabia

Bachelor's degree, Management and Accounting

Work experience

Total years of experience: 16 years, 8 months

National Sales Manager

December 2021 - Present

Henkel

Jeddah, Saudi Arabia

December 2021 - Present

• Acting country manager, and responsible for all functions.
• Leading Pattex and Pritt launch in KSA.
• Demand and Sales forecast by channel and customer.
• Managed to save more than 30% of the launch budget with achieving the goals.
• Delivering the business objectives, in terms of revenue, distribution, profitability..etc.
• Responsible for national annual business plan "Sales & Marketing".
• Planning and executing market penetration strategies.
• Responsible for the country’s P&L to increase NOBIT.
• Monitoring market trends, customers’ behavior and competition.
• Defining and leading the process of negotiating and implementing the BDA.
Company industry:
FMCG
Job role:
Sales

Area Sales Manager

September 2019 - November 2021

Colgate- Palmolive

Dammam, Saudi Arabia

I found this job using Bayt.com

September 2019 - November 2021

• Managing MT, RR, WHS, IDS & VAN sales.
• The highest Achievement in April & May 2020 (105% Vs. Target).
• Managing the execution of marketing activities and launches
• Sales Management (Targets, Margins, Category, Promotions, Rentals)
• Product Management (Forecast, Availability, Listing, Merchandising, SOS, Pricing)
• Plan the allocation of the Trade Marketing Budget between accounts and activities
• Defining and leading the process of negotiating and implementing the BDA with the customers
• Development of a trade promotional plan with customers, manage and evaluate trade promotion levels.
• Monitor customer business performance and jointly develop action plans to address any business opportunities.
• Monitor/Control the implementation of high standards of quality, by controlling the freshness, expiry, damages.
• Motivate and coach the team
Company industry:
Consumer Packaged Goods Manufacture
Job role:
Sales

Key account channel manager

April 2018 - August 2019

Colgate-Palmolive

Jeddah, Saudi Arabia

April 2018 - August 2019

* Handling K/A channel of Modern trade and drugs stores
• Handling K/A customers of MT & DS - National Wise-.
• Managed to achieve the higher market share than ever in MT.
• Managed achieve 23% growth Vs. 2017 and 113% Vs. target.
• Managed To win the best team & The BEST Achievers in 2018

 Managing the execution of marketing activities and launches
 Sales Management (Targets, Margins, Category, Promotions, Rentals)
 Product Management (Forecast, Availability, Listing, Merchandising, SOS, Pricing)
 Plan the allocation of the Trade Marketing Budget between accounts and activities
 Defining and leading the process of negotiating and implementing the BDA with the customers
 Development of a trade promotional plan with customers, manage and evaluate trade promotion levels.
 Streamlining of promotions so as to maximize the coordination between sales,
 marketing, logistics and the customer
 Monitor customer business performance and jointly develop action plans to address any business opportunities.
 Monitor/Control the implementation of high standards of quality, by controlling the freshness, expiry, damages.
 Follow up, Control and maximize the efficiency / report spending of budgets.
 Conduct Business Analysis to identify & lead new ideas and projects
 Monitor performance and compliance to CDAs.
 Improving the ROI through the management of financial performance of Key Account Customers.
 Enhancing the customer service level by solving related issues and Aligning with productions & logistics team to ensure high level of services.
 Monitoring and reacting to competitor activity in the market.
 Lead, motivate and coach the team.
Company industry:
FMCG
Job role:
Management

Acting sales manager

September 2017 - March 2018

PepsiCo International - Saudi Arabia

Dammam, Saudi Arabia

September 2017 - March 2018

• Plan weekly sales forecast according to monthly target.
• coverage, distribution, merchandising of products, organization development and successful operation in order to achieve sales volume, market share and profit objectives.
• Negotiating, signing and implementing agreements with customer.
• Responsible for Sales Forecast & Customer Development Plans.
• Supervised a sales force of 15 sales associates.
• Developed quarterly and annual sales department budgets
Company industry:
FMCG
Job role:
Sales

Sales Sr. Supervisor in Pepsico

December 2016 - August 2017

PepsiCo International - Saudi Arabia

Dammam, Saudi Arabia

December 2016 - August 2017

Company industry:
Food & Beverage Production
Job role:
Sales

key account Sales Supervisor Pepsico

December 2014 - November 2016

PepsiCo International - Saudi Arabia

Dammam, Saudi Arabia

December 2014 - November 2016

Company industry:
Food & Beverage Production
Job role:
Sales

key account Sales Supervisor Unicharm

June 2013 - November 2014

Unicharm Gulf Hygienic

Riyadh, Saudi Arabia

June 2013 - November 2014

Company industry:
Paper & Paper Product Manufacture
Job role:
Sales

Pharmacies Sales Supervisor in Henkel

January 2013 - May 2013

Henkel

Riyadh, Saudi Arabia

January 2013 - May 2013

Company industry:
FMCG
Job role:
Sales

Pharmacies Sales Executive in Henkel

January 2011 - November 2012

Henkel

Riyadh, Saudi Arabia

January 2011 - November 2012

Company industry:
FMCG
Job role:
Sales

Sales Representative in Al-yousr Trading

August 2009 - November 2010

Al-Yusr

Mansoura, Egypt

August 2009 - November 2010

Company industry:
FMCG
Job role:
Sales

Education

Mansoura unversity

June 2009

June 2009

Bachelor's degree, Management and Accounting

Egypt

Skills

Result Oriented
Expert
Result Oriented
Expert
Team Motivator
Expert
Team Motivator
Expert
Inspiration
Expert
Inspiration
Expert
Leadership
Expert
Leadership
Expert
Coaching Staff
Expert
Coaching Staff
Expert
ANALYTICAL SKILLS
Expert
ANALYTICAL SKILLS
Expert
ARABIC
Expert
ARABIC
Expert
BOOKS
Intermediate
BOOKS
Intermediate
COMMUNICATION SKILLS
Expert
COMMUNICATION SKILLS
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
ENGLISH
Intermediate
ENGLISH
Intermediate
INSURANCE
Beginner
INSURANCE
Beginner
LEADERSHIP
Expert
LEADERSHIP
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MENTORING
Expert
MENTORING
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Native Speaker
English
Intermediate

Training and Certifications

Training
Management and Leadership
London Business School
Aug 2018

Hobbies

  • Swimming, reading and coaching