National Sales Manager
Henkel
Total years of experience :14 years, 7 Months
• Acting country manager, and responsible for all functions.
• Leading Pattex and Pritt launch in KSA.
• Demand and Sales forecast by channel and customer.
• Managed to save more than 30% of the launch budget with achieving the goals.
• Delivering the business objectives, in terms of revenue, distribution, profitability..etc.
• Responsible for national annual business plan "Sales & Marketing".
• Planning and executing market penetration strategies.
• Responsible for the country’s P&L to increase NOBIT.
• Monitoring market trends, customers’ behavior and competition.
• Defining and leading the process of negotiating and implementing the BDA.
• Managing MT, RR, WHS, IDS & VAN sales.
• The highest Achievement in April & May 2020 (105% Vs. Target).
• Managing the execution of marketing activities and launches
• Sales Management (Targets, Margins, Category, Promotions, Rentals)
• Product Management (Forecast, Availability, Listing, Merchandising, SOS, Pricing)
• Plan the allocation of the Trade Marketing Budget between accounts and activities
• Defining and leading the process of negotiating and implementing the BDA with the customers
• Development of a trade promotional plan with customers, manage and evaluate trade promotion levels.
• Monitor customer business performance and jointly develop action plans to address any business opportunities.
• Monitor/Control the implementation of high standards of quality, by controlling the freshness, expiry, damages.
• Motivate and coach the team
* Handling K/A channel of Modern trade and drugs stores
• Handling K/A customers of MT & DS - National Wise-.
• Managed to achieve the higher market share than ever in MT.
• Managed achieve 23% growth Vs. 2017 and 113% Vs. target.
• Managed To win the best team & The BEST Achievers in 2018
Managing the execution of marketing activities and launches
Sales Management (Targets, Margins, Category, Promotions, Rentals)
Product Management (Forecast, Availability, Listing, Merchandising, SOS, Pricing)
Plan the allocation of the Trade Marketing Budget between accounts and activities
Defining and leading the process of negotiating and implementing the BDA with the customers
Development of a trade promotional plan with customers, manage and evaluate trade promotion levels.
Streamlining of promotions so as to maximize the coordination between sales,
marketing, logistics and the customer
Monitor customer business performance and jointly develop action plans to address any business opportunities.
Monitor/Control the implementation of high standards of quality, by controlling the freshness, expiry, damages.
Follow up, Control and maximize the efficiency / report spending of budgets.
Conduct Business Analysis to identify & lead new ideas and projects
Monitor performance and compliance to CDAs.
Improving the ROI through the management of financial performance of Key Account Customers.
Enhancing the customer service level by solving related issues and Aligning with productions & logistics team to ensure high level of services.
Monitoring and reacting to competitor activity in the market.
Lead, motivate and coach the team.
• Plan weekly sales forecast according to monthly target.
• coverage, distribution, merchandising of products, organization development and successful operation in order to achieve sales volume, market share and profit objectives.
• Negotiating, signing and implementing agreements with customer.
• Responsible for Sales Forecast & Customer Development Plans.
• Supervised a sales force of 15 sales associates.
• Developed quarterly and annual sales department budgets
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