Director of Retail Operations
Saudi Airlines Catering
مجموع سنوات الخبرة :20 years, 3 أشهر
To lead the travel retail strategy and transformation in line with Saudi Airlines Catering strategy and transformation plan.
Leading the delivery of the business unit strategy to support Panda Retail Company long term strategic objectives by delivering customer centric offerings using customer insights and overseeing business partners relations.
Led the development and growth of private label brands to support the Company long-term strategic objectives; In addition to setting key policies and process for importation activities to achieve better economies of scale when dealing with international vendors.
Special assignment as Head of Central Procurement to help assessing current Strategy, Organizational Structure, Governance, Policies & Processes and recommend way a forward.
Led the project of Private Label Strategy revision.
Achieved Sales growth of more than 30% (CAGR) in 5 years.
Increased Private Label Sales Mix % (contribution) 4 times from barely 1% to almost 4%.
Achieved Margin Mix % (Contribution) to almost 10%.
Launched over 500 SKUs in 30 categories.
Sourcing products from almost 20 different countries around the world.
Achieved 60% Brand Awareness with 40% Trial by 2016.
To lead the execution of (Panda) Private Label strategy and achieving targeted Sales & Margins.
To lead and execute the strategy of Dairy & Beverage Unit and delivering Sales & Commercial Margin targets.
Led as well the Miza convenient format Commercial startup.
To lead and execute the strategy of the various categories (Dairy, Fresh Meat and Produce \[Fruit & Vegetables\]) delivering Sales & Commercial Margin targets.
To help executing the strategy of the Dairy Category delivering Sales & Commercial Margin targets.
MIS