Mohammed Mishkhas

Provide leadership, direction and strategic plan as National Channel Development Manager of the company engaged in business of manufacturing, Marketing and distribution of Various of well-known brands (Nestle, Maggi, Goody, SC Johnson, General Mills, Betty Crocker, etc… ) and producing US $ 1 billion in Annual Sales Revenue with total staff strength of 1000 employee.

Main Tasks:
Responsible for planning, developing and implementation of strategic plans and programs for the anchor key accounts in the total KSA such as Panda, Tamimi etc…
Monitor, manage and replenish stocks - by SKU - from supplier and customer central warehouses to stores to enhance and optimize availability.

Managing, monitoring, assembling teams setting goals and KPI’s of new key accounts projects.

Assess, analyze, operating cost and return on investment for the Key Accounts
Responsible achieving the financial goals and have robust PNL statement per account.

Responsible for negotiating the annual contract as well as any launches plans
Responsible for providing a continuous/cohesive flow of market intelligence from markets in the territory on competitor activities and pricing, market characteristics and trends, price waterfalls, benchmarking reports, distribution and visibility by conducting market surveys

Major Achievements:

• Over Achieving the sales targets having a 20% growth year to date
• Implementing logistics cost validation plan
• Reducing the out of stock index significantly by 15 % to hit 96% availability In Panda on stores level

Provide leadership and direction as Regional Manager of the company engaged in business of manufacturing and distribution of Dairy Brands (AlSafi, Danette, Danao, Danino, Activia & Actimel) and producing US $ 350 Million in Annual Sales Revenue with total staff strength of 1000.

Main Tasks:
Responsible for planning, developing and implementation of strategic plans and programs for ensuring effective Distribution Operations Management in the entire Western Region in close coordination with Branches.
Manage supply chain from factory to branches and from branches to customers, through analyzing the weekly, monthly and annual demand and customers ordering patterns
Assess, analyze, operating cost of Branches operations and provide effective solution and support for enhancing the sales
Responsible for immediately identifying, recommending and implementing together with the Branches, corrective measures to insure achievement of Company’s Sales & Marketing Objective in terms of distribution development
Responsible for providing a continuous/cohesive flow of market intelligence from markets in the territory on competitor activities and pricing, market characteristics and trends, price waterfalls, benchmarking reports, distribution and visibility by conducting market surveys


Major Achievements:

• Continuous target achievement and having a 17% growth year to date
Implementing Regional Development program with surgical changes to increase the efficiency
• Implementing bi-weekly supply chain demand management system which reduced the return and expiry by 50%

Main Tasks:
Control Confectionary Business in KSA & Gulf by managing around 250 employees of sales force, accounting & warehousing for KSA & Gulf
Achieving the sales plans and targets for the confectionery division
Integrate the Confectionary & Beverage Businesses together through dual supply chain trucks and warehouses
Coordinate with principle companies Cadbury, Wrigley & Unilever
Overlook the principles products manufacturing, logistics, Importing, Sales & Distribution

Major Achievements:

• Growing the sales by 30% for 3 years in a raw
• Implementing the Territory Development Supervisors project which increased the distribution of the confectionary business by 25%
• Fixing global supply chin issues for Cadbury’s and Wrigley’s and reaching 99% availability by end 2006

Main Tasks:
? Managing the sales of the largest branch of the business and it’s warehousing with around 250 employees of sales force and warehousing


Major Achievements:
? Increasing all brands displays and visibility in supermarket sector
? Developing Key accounts such as APU to achieve recordable growth
? Increase our retail sector distribution by 9%
? Have a yearly growth of 22%

Main Tasks:
Managing 320 employees as sales force, accounting & warehousing of five branches Dammam, Hafouf, Tabuk, Sakaka and Hafr AlBatin in the eastern and northern Regions for all the company brands

Major Achievements:
Increasing the profitability of Dammam Branch by 10%
Re-establishing Tabuk and Sakaka branches and making them very successful branches
Growing Hafouf Branch to the best branch in KSA in the year of 2004

Main Tasks:
Monitoring the stock availability in kingdom and match it with the running rate

Major Achievements:
Computerizing the logistics system
Increasing KSA warehouses availability to 99% by fixing all the deficits in the supply chain