Brand Manager
Onecard
Total years of experience :13 years, 7 Months
• Established Enarat.com the biggest online store specialized in lighting unites in Middle East
• Built digital marketing team and customer service team
• Built an effective team of leaders by providing guidance and coaching to push the company development process
• Directed and oversaw marketing campaigns.
• Developed a growth strategy focused on customer satisfaction
• Made successful partnerships with Souq, Jumia, Fwry, Amlak and NBD Bank.
• Established Bogo-plus online store.
• Created an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Helped PR team to build long-term relationships with new and existing customers, by settling the strategic plan, training, developing.
• Seek new marketing opportunities that fit the brand and maximizing all opportunities for growth.
• Created an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Built an effective team of leaders by providing guidance and coaching
• Directed and oversaw the organization’s financial and budgetary activities (decreased by 15%)
• Directed and oversaw all digital marketing campaigns for all owned pages (5 pages, more than 1 million followers).
- Managing all aspects of the brand through the supply chain both tangible and intangible.
- Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
- Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
- Championing the brand internally making sure all elements of the company understand the brand and its goals.
- Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
- Maintains staff by recruiting, selecting, orienting, and training employees.
- Accomplishes staff results by communicating job expectations, planning, monitoring, and enforcing systems, policies, procedures, and productivity standards.
- Establishes strategic goals by gathering pertinent business,
- Financial, service, and operations information.
- Accomplishes financial objectives.
- Maintains quality service by enforcing quality and customer service standards.
- Developing the Procurement model to settle a flexible holistic system which manages the relation between branches' orders (30 branches) and suppliers (105 suppliers) to ensure continuity and success through creating many processes and management tools.
- Creating Non-books section as a new business line in Alef and striving to promote and open new channels with local and international suppliers, which makes its sales represents 27% of total sales in 2014, and contributes in increasing total sales by 150% in the same year.
- Developing logistics system to manage the relation between warehouse, transportation and stores to reach the lowest preparing period in Egyptian bookstores (24-hour period for normal orders and less than six hours for urgent orders).
- Participating in strategic management for Alef as one of the top management team.
- Managing monthly orders by more than 1.5 million Egyptian pounds a month.
- Extraordinary Dedicated Employee for the year 2011/2012 at Alef bookstores.
- Drive sales by ensuring that team members maintain strong product knowledge and are ‘link selling’ at every opportunity.
- Increase market share.
- Achieve monthly sales targets.
- Deal with complex customer complaints or customer requests as and when required.
accounting