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Mohammed Saidi, Commercial Manager

Mohammed Saidi

Commercial Manager·WEBCOR Group

Angola

Bachelor's degree, Bachelor of Science in “Business Marketing”

Work experience

Total years of experience: 22 years, 6 months

Commercial Manager

December 2019 - Present

WEBCOR Group

Angola

December 2019 - Present

• Management and development of MT accounts, listings, credits, visibility
• Capture new potential clients
• Daily exploration of new business opportunities in the client portfolio
• Propose the best action/business solution and communication to each customer in order to push and develop sales by brand
• Scheduling and holding commercial business meetings in all KA
• Presentation and negotiation of commercial proposals in all KA
• To develop commercial activities in continuity aiming at increasing the market coverage and visibility of Brands (Webcor and International), developing proactive actions with its clients, sales reps, promoters, and merchandising supervisors
• Accountability for the implementation and execution of the commercial actions defined by the commercial management and its alignment with the sales team
• Structure, organize and distribute the sales team
• Ensure compliance with established sales goals and targets
• Establish meeting routines with your team promoting group work and constant updating
• Analyze sales performance and results by team
• RSP market alignment
• New planograms implementation in all KA
• New activation's implementation in all KA
• Request all required KA authorizations for all activation's/implementations
• Follow up and provide feedback on competition market activity
• Merchandising team management, with alignment and daily support
• Ensure optimized Brand visibility in the market according to Brand requirements
• Bi-weekly reporting on Costumer / Sales / Brand status development and positioning vs. competition

Company industry:
FMCG
Job role:
Sales

Key Account Manager

August 2012 - November 2019

Intermarcas LDA. Part of Webcor Group

Angola

August 2012 - November 2019

Job Role
• Manage sales team by managing schedules, filling important documents and communication relevant information.
• Maintaining & Increasing sales
• Establishing, maintaining and expanding customer base
• Increasing business opportunities through various routes to market
• Allocating areas to sales representatives
• Developing sales strategies and setting targets
• Monitoring your team's performance and motivating them to reach targets
• Compiling and analyzing sales figures
• Collecting customer feedback and market research
• Reporting to senior managers
• Keeping up to date with products and competitors

Company industry:
FMCG
Job role:
Management

Sales, Category & Promotions Manager

August 2012 - July 2016

Ora Invest (Spar Stores Angola) Part of Webcor Group

Angola

August 2012 - July 2016

Job Role
• Develop, establish and maintain Promotional strategies to meet organizational objectives.
• Demonstrate & provide information on promoted Products
• Distribute flyers to source new sales opportunities
• Generate new business for the supermarket by contacting with the oil compiles to bulk by for their needs
• Liaison with companies as ALGOA, MDC & SODEXO for bulk purchases from the supermarket and follow up on delivers & payments.
• Develop exit strategies for unsuccessful products
• Foster trust relationships with vendors to achieve better pricing and quality of services
• Place appropriate orders to ensure product availability that meets consumer demands
• Determine the positioning of a product category to maximize visibility
• Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
• Collaborate with buyers and merchandisers to expand product categories

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Business Development and Gallery Manager

April 2011 - May 2012

Five Houses Gallery

Riyadh, Saudi Arabia

April 2011 - May 2012

Home & Office Accessories gallery that imports high-end luxury items from Europe & USA

Job Role
• Define long term organizational strategies goals
• Identifies business opportunities
• Builds keys customer’s relationships

Company industry:
Sales Outsourcing
Job role:
Management

Marketing Manager

November 2007 - October 2010

Al Zain Jewellery

Manama, Bahrain

November 2007 - October 2010

MMarkets: Bahrain, UAE (Dubai and Abu Dhabi), KSA (Riyadh/ Al Khobar), and Jordan.

Job Role
• Created yearly marketing calendars & monthly marketing/PR plans to develop market awareness, increase market penetration and sales, and continuously promote Al Zain jewelry in Bahrain and the Gulf region.
• Conducted market research to specify market requirements for existing & future products & projects
• Created advertising campaigns based on predefined targets; managed full process using newspaper & magazine advertisements, billboards, lamp posts, flyers, brochures, catalogs, and managed full process of printing, receipts, and distribution of material.
• Managed business-to-business procedures between AL Zain (as supplier of high brand corporate gifts) and Government/ non-government institutes, banks, & other companies.

Company industry:
Marketing
Job role:
Marketing and PR

Client Service Executive

November 2006 - October 2007

Royal Technical Production

Doha, Qatar

November 2006 - October 2007

Advertising and branding agency for Burger King, Applebee’s (Al Jassim Group) Hummer H3, Cadillac Escalades, GMC Acadia, Suburban Tribeca, (Mannai Group), Wataniya Restaurants, SsangYong
Job Role
• Determine the clients' marketing objectives and created marketing communication plans,
• Participate in creating advertising campaigns,
• Initiate ideas for events and activities.

Company industry:
Advertising
Job role:
Sales

Public Relations Officer & Coordinator.

November 2004 - September 2006

Expedition Trading & Services Co.

Doha, Qatar

November 2004 - September 2006

Leading business house serving the construction, real estate, and the military bases in Qatar, UAE, Iraq and Afghanistan

Job Role
• Responsible of full coordination between company and the “American Bases” in Qatar, for promotion of services and for full follow up on the Procurement process.
• Manage procurement process ensuring that procurement was carried out within the requirements, regulations, Standing Orders, protocols, and right procedures.

Company industry:
Purchasing & Procurement
Job role:
Management

Marketing and PR/Store manager

April 2003 - October 2004

Celio & Etam

Amman, Jordan

April 2003 - October 2004

Job Role
• Use all form of media & Communication to build, maintain and manage the reputation of client
• Manage store activities in accordance with established standards, policies, and procedures,
• Promote brands through marketing/advertising campaigns and PR activities while liaising with Head offices in both Spain & France.
• Ensured a premier level of customer services

Company industry:
Fashion Design
Job role:
Marketing and PR

Education

University Of Jos

February 2003

February 2003

Bachelor's degree, Bachelor of Science in “Business Marketing”

Nigeria

GPA (percentage): 75%

GPA (percentage): 75%

Skills

Sales
Expert
Sales
Expert
Merchandising
Expert
Merchandising
Expert
Jewelry
Expert
Jewelry
Expert
Branches
Expert
Branches
Expert
Science
Expert
Science
Expert
Public Relations
Expert
Public Relations
Expert
LeaderShip
Expert
LeaderShip
Expert
Adobe Photo Shop
Beginner
Adobe Photo Shop
Beginner
Communication skills
Expert
Communication skills
Expert
Microsoft Office
Intermediate
Microsoft Office
Intermediate
Problem Solving
Expert
Problem Solving
Expert
Sales
Expert
Sales
Expert
Merchandising
Expert
Merchandising
Expert
Jewelry
Expert
Jewelry
Expert
Branches
Expert
Branches
Expert
Science
Expert
Science
Expert

Languages

English
Expert
Arabic
Intermediate
Portuguese
Beginner

Training and Certifications

Training
Management Induction Program, Business Administration & Management
The Spar Academy Durban. South Africa
Jul 2017